The Lending Playbook: Fueling Loans, Growing Deposits, & Managing Risk

Join Allied’s Vice President, Strategic Partnerships Randy Salser and Chief Client Lending Consultant Jack Imes as they unpack the latest lending and deposit trends shaping today’s credit unions and banks. From the current state of the industry and asset‐quality challenges to proven growth tactics, product diversification, targeted marketing, and technology enablement — you’ll hear practical strategies to fuel loan growth, deepen deposit relationships, and proactively manage risk.

 

Mentioned on the Show:

• Register for the next Navigating Lending webinar series here and, in the meantime, catch a replay of the first episode on demand!
• What our guests are listening to: Smartless, The Dr. Hyman Show, New Heights with Jason & Travis Kelce, Literally! with Rob Lowe, The Joe Rogan Experience

 

In this Episode:

0:47 – Get to know Randy and Jack

5:40 – New webinar series focusing on loan and deposit growth strategies. 

6:54 – A look at today’s lending and deposit landscape.

9:55 – How Q1 2025 compares with previous years. 

12:00 – Which proactive measures are critical when navigating the current asset quality landscape?

15:07 - Which loan sectors are still seeing high demand? 

19:00 – Which market signals are most reliable for indicating shifts in borrower demand?

23:16 - Driving loan growth with product diversity, marketing, and technology.

27:00 – How do credit unions compete with one another?  

29:34 – What are the simplest ways to streamline the borrowing process?

33:45 – The transition to a new generation of credit union leadership. 

36:33 - Building stronger lender relationships through product bundling.

43:30 – Achieving sustainable growth in lending and deposits: Final advice for credit unions.