The AmWritingFantasy Podcast: Episode 143 – Tips on Book Marketing to Different Generations

Sure, you can target ads by keywords, age, and gender... but have you ever thought about what all that means? Not every generation is the same or will respond to the same tactics!

In this week's episode, we take a look at the different trends of Boomers, Gen X, Millennials, and Gen Z. Where do they hang out online? What are their spending habits? What key phrases will get them to buy your book... or cause them to run away in disgust? You might be surprised at which generation is the most ready to buy your book, what it takes to actually hook Gen X... or why KU might be the best fit if you write YA!

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Read the full transcript below. (Please note that it's automatically generated and while the AI is super cool, it isn't perfect. There may be misspellings or incorrect words on occasion).

Narrator (1s): You're listening to the Am Writing Fantasy podcast. In today's publishing landscape, you can reach fans all over the world. Query letters are a thing of the past. You don't even need an literary agent. There is nothing standing in the way of making a living from writing. Join two best selling authors who have self published more than 20 books between them now on to the show with your hosts, Autumn Birt and Jesper Schmidt.

Jesper (30s): Hello, I am Jesper

Autumn (32s): and I'm Autumn.

Jesper (35s): This is episode 143 of the Am Writing Fantasy podcast. And this is a bit of a different topic that I actually haven't seen covered anywhere else. And Autumn, you wrote this a really interesting block series for our patron supporters. So perhaps I can just hand it over to you to share what we're talking about here today.

Autumn (60s): So you want me to do all the work again? I see how it is. Well,

Jesper (1m 6s): I prefer it that way.

Autumn (1m 8s): Well, you've been busy, so that's fair enough. But yeah, I don't even, honestly, I don't even know where this idea came from, but there was at some point I was like, what would it be interesting to look at marketing book marketing by generation? Like, is it different to market, to boomers? Should you be marketing your books to boomers? Cause you know, when you do your Facebook ads, it almost, almost all the trainings, like say two 60 and under, well, why are boomers not buying books on Facebook? Are they not on Facebook? So I'm always curious. And you know, I like to question the status quo and see, well, why does it work this way? So I wrote a series of four Patreon posts looking at marketing to boomers, marketing to gen X, go gen X marketing to millennials and gen Z.

Autumn (1m 57s): So I was actually really interesting and it did influence all of my thoughts on marketing. So it'll be really fun to dig into that today,

Jesper (2m 6s): For sure. It should be a quite interesting and yeah, maybe we'll learn some stuff that we need to think about here.

Autumn (2m 16s): No, I, I, I have to admit that it made me even rethink some of the stuff I'm doing my entrepreneurial sphere in my own life. And I think there is one generation that is like the ideal of who you should be marketing to. And I'm like, oh, I want to try this. So we'll have to get there.

Jesper (2m 38s): Wow. Nice. Yes.

Autumn (2m 41s): So anyway, how are things for you over in Denmark?

Jesper (2m 47s): Well, as you said, pretty busy, I would say. And we also really still struggling with the potty who selling the house that we put in an offer for still

Autumn (2m 60s): No definite there.

Jesper (3m 4s): Well, we are pretty far from each other when it comes to the price at the moment, we probably have a gap like 45, 50,000 us dollars between us at the moment, which is quite a lot. And if I'm honest, I'm not really sure that we are going to be able to agree. Yeah, we did increase our offer with around 17,000 us dollars, but because the house needs a new roof, which will be very expensive to fix. Like I, like I mentioned in a podcast episode, a couple of weeks back, we have more or less offered now as much as we're willing to offer.

Jesper (3m 51s): And if we offer more, we basically risk losing too much money if we won one day, want to sell the house again. So I think with the increased offer, we made, honestly, we're probably, if we want to sell the house again, we're probably going to lose around 50,000 us dollars the day we sell the house. And I don't like that, of course, but it's sort of within F acceptable acceptable range. I mean, we can live with that, but it cannot be any more than that. Right. And, and s