In this episode of The Artful Dollar Podcast, host Ryan Roi dives into the hot topic of professional 'scratchers' or self-taught tattoo artists with guest Ross Berg, known as 'Hot Scratcher'.
Together they discuss the rise of these artists, their unique marketing strategies, and how the pandemic influenced a surge in DIY tattooing. This conversation sheds light on the evolving landscape of tattooing, examining both the challenges and innovations impacting the industry. Whether you're an aspiring artist or a seasoned tattooer, this episode offers insightful perspectives on the business and art of tattooing.
Follow Ross on social media:
Instagram: @hotscratcher
https://www.instagram.com/hotscratcher/
YouTube: https://www.youtube.com/@hotscratcher
Website:
TikTok:
https://www.tiktok.com/@rosscberg?_t=8nrTOrKGXWw&_r=1
Artists mentioned in introduction:
@blackmetalsosa
https://www.instagram.com/blackmetalsosa/
@ethansfleapit
https://www.instagram.com/ethansfleapit/
@prettyskinstickers
https://www.instagram.com/prettyskinstickers/
@dirtinmyskin
https://www.instagram.com/dirtinmyskin/
–
Chapters:
00:00 Introduction
09:34 Interview with Ross Berg
14:39 The Controversy of Self-Taught Tattoo Artists
24:55 The Economics and Marketing of Tattooing
36:29 Inclusivity and Gatekeeping in the Tattoo Industry
43:40 The Problem with Traditional Apprenticeships
48:16 Mission to Improve Tattoo Education
56:22 The Challenges of Tattooing
01:07:37 The Importance of Tattoo Education
01:17:55 Final Thoughts and Contact Information
–
Are you feeling uncertain about what actions you should take to successfully market your business? You’re not alone.
Get clear on what actions you need to take to book more appointments and create a sense of security and freedom.
Book your 1-on-1 Marketing Strategy Session with Ryan Roi Now:
https://Theartfuldollarbooking.as.me/?appointmentType=67870225
This is for tattooers and shop owners who:
- Have at least 1 year of FULL TIME, PROFESSIONAL tattooing experience
- Ready to take a radically new approach to marketing (Not just a few tips and tricks)
On this call we will:
- Take a look at your current approach to marketing
- Identify what is stopping you from staying consistently booked
- Offer a strategy moving forward
–
Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4
–
Follow me on Instagram- IG: ryanroitattoo
https://www.instagram.com/ryanroitattoo/
Check out my website- https://www.theartfuldollar.com/
#tattooartist #tattooeducation
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