March 8, 2024 • 28 mins
In this power-packed podcast episode, Richard Brooke narrates a captivating tale of his adventures in the uncharted territory of network marketing. The narrative weaves in personalities that influenced his journey, particularly the eminent entrepreneur, Jordan Adler, author of "Beach Money".
Listeners will get an intimate look at the origins of their friendship rooted in the 90s' Phoenix, emphasizing the transformative nature of storytelling in network marketing. Moreover, the discussion elaborates on the sector's intrinsic dependence on authenticity, trust, robust relationships, along with the indispensable role of 'high touch' in an overwhelmingly digital era.
The episode delves into the fascinating potential of network marketing's exponential growth, vividly illustrating how customers can escalate into influential recruiters. It candidly yet constructively draws attention to the distinct dichotomy in the network marketing industry, where success isn't guaranteed for all, despite the promising opportunities it offers.
While it aptly acknowledges the sector's struggle, it also magnifies the impactful services and health-enhancing products it routinely renders, with an emphasis on the gratitude-invoking service of "send out cards".
Our remarkable guest further enlightens listeners by debunking prevailing fallacies about network marketing, replacing them with genuine testimonials about product satisfaction and the significant role of personal branding. His reflective account of creating, growing, and managing his own network marketing company illuminates the transformational power of this industry.
Fueled with wisdom, the podcast explores the enormous potential of network marketing to foster financial freedom and create a fulfilling lifestyle, as substantiated by the guest’s own life story. It gracefully rounds off with an intriguing conversation revolving around the influence individual contributions make to a shared goal. Inspired by Apple's origin story, the discourse underscores the inherent interconnectedness of life and network marketing.
This spellbinding episode offers a comprehensive overview of network marketing, its triumphs and trials, its capacity to enrich lives, and its contribution to fostering serendipitous connections.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:01):
Hello Richard welcome to the podcast how are you
awesome thanks for having me Jim
it is great to have you here i would like to
thank Jordan Adler for connecting us so you could be on Jordan's podcast beach
money yeah it's great honor Jordan is a is a great friend and an inspiration
(00:24):
we've We've had a lot of fun together,
and he's inspired a lot of people around the planet.
He has. You guys met decades ago. Why don't you tell us the first meeting you had with him?
Because I believe when you first met him, you didn't necessarily become lifelong
friends then, but afterward, you have.
(00:48):
Yeah, I know I met Jordan at an event in Phoenix, Scottsdale.
Maybe early 90s, mid 90s. He was an up and coming distributor in the company
that he was ultimately very successful in.
And if you know Jordan's story, I think it was his 13th company because none of the other ones work.
(01:13):
But this one was destined to work.
Actually, he was destined to work in this one. And I was co-leading a mastermind event,
a generic collaborative three-day event for our industry, and he was one of the participants.
But I didn't really connect with Jordan until he wrote Beach Money,
(01:37):
and I read the book, and I just fell in love with his story and his writing
style and his way of looking at the world and sharing his viewpoints.
And then because he became very successful in that company, that company ultimately failed.
And then he became very successful in his current company, sent out cards and
(02:02):
wrote the book Beach Money.
And so he and I started speaking on the same stages. That's when we became friends.
But it was his book Beach Money that really drew me to him.
Network marketing is the common thread between you and Jordan.
That's how you met in an industry that a lot of people don't know a lot about.
(02:28):
And I love talking about network marketing because I think it's the ultimate
in being able to serve others and still kind of selling one-on-one face-to-face.
What are your thoughts on that?
Yeah, I mean, it's old school in that sense. I remember that book by John Nesbitt
(02:50):
a long time ago, High Tech, High Touch.
25 years ago, he was a futurist and he was looking at the future of,
hey, technology is going to take over our world.
And there's nothing going to be more important in the future than high touch
because we're going to be dominated by technology.
And I love network marketing for, yes, we take advantage of all the technologies,
(03:14):
but we are grounded in high touch because this is a person-to-person.
This is word-of-mouth marketing, which is still the most trusted form of marketing
where one person that is known. We're not cold marketers.
We don't market to people we don't know. Oh, some people do,
(03:37):
but that doesn't work very well.
But our model is I know you, you know me.
I have a story to tell about a product, and you trust me or you don't,
but you probably trust me because you know me.
And so you trust the story, and then you therefore might try the product.
(03:58):
That's how we market. And from that,
because we also have this very unique mathematical technology in our model,
which says that every customer can recruit other customers from day one. on.
(04:21):
So if I enroll you as a customer and you love the product, well,
you can actually enroll customers five minutes later, five days later.
And they can enroll customers and those customers can enroll customers.
Kind of hard to get your head around.
But what that ushers into our model is exponential growth of the customer base.
(04:44):
And so it's very high touch with exponential growth So we have the opportunity
to impact thousands, tens of thousands, hundreds of thousands of people.
And Jordan has done that.
I have done that. Many people have done that in this profession because of what
(05:06):
they built in their customer base.
And you have an opportunity to impact people all over the world,
people you've never met change their life. Absolutely.
And it's within the products and services you can change someone's life.
It could be anything from a product that makes you healthier,
(05:27):
where we send out cards, gratitude, touching people.
And then beyond that, like you were saying, Richard, the business opportunity,
which isn't for everybody.
So network marketing, some people may just buy the product, and other people
might be really more interested in the business side of it.
Most people are just customers. At least 95% are just customers.
(05:50):
And even the 5% that are business builders, there's only 1% of those that do anything.
Thing um but for those
that do something with the income option there's an i mean you have the power
of compounding which einstein claimed as the eighth wonder of the world and
(06:11):
you know warren buffett and everybody else you know you're either making money
while you're sleeping or,
or you're making somebody else's money and it allows us to gather not 10 customers
not 100 hundred customers, but through the exponential component,
we can have tens of thousands of customers contributing to our income.
(06:33):
That's the income option.
Product does change people's lives. The interesting thing about our product
model is because advertising doesn't drive sales,
only personal authentic stories drive sales.
The products actually have to work.
(06:55):
They have to have a physiological or emotional impact on the user in the case
of like send out cards i've always claimed that is the most perfect product
for any network marketing company because,
i ask people how does it feel in your body when you send a card,
(07:19):
instantly your body chemistry changes you
feel awesome when you press send when you
write that message and press send you feel awesome
and what's nice about that richard is you
the sender feel great and the recipient will feel great so you feel the gratitude
(07:39):
uh of giving and and and it's you know positive and you're getting all these
chemicals rushing through your brain and it's It's, you know, it, it's a high.
And then when someone gets it, especially a unique card, maybe it's a picture
of the recipient or their dog or their house or their new car, whatever it is.
And they may not forget that they may put that card up on their credenza or
(08:05):
their kitchen counter top for months or years.
And it's a special thing. You know what I mean? So I agree with you.
I think it's one of the best network marketing products I've ever seen in my life.
And on the other, where the product kind of products, which are mostly nutritional,
nutraceuticals, weight loss, those kind of products, they have to work and they
(08:29):
have to have a good value proposition or the customers are not going to recommend
them to people because our model is not transactional.
I tell my students all the time, this isn't where you can drive a BMW onto the
back lot of a Mercedes dealer and walk out front and sell Mercedes.
(08:51):
You can't do that here.
You either drive Mercedes and sell Mercedes because you love them, or you don't.
There's no people in network marketing that are selling stuff they don't like.
It just doesn't work because that trust is then not communicated in the story.
(09:14):
The story is either authentic or it's not.
If it's not authentic, it doesn't work. People don't trust you.
And so the products in network marketing actually have to be better than products
you buy from an advertised source, like in a store or online,
because those products are sold by lots and glitz of glamour and claims and
(09:39):
graphics and video. And that's marketing.
And those products don't have to work as well as ours.
So network marketing has always been at the forefront of pioneering a lot of
new product development, products that end up 10 years later in traditional platforms.
Because we're pioneers, we have to create extraordinary products.
(10:03):
Yeah. Not available in stores. And it's true, right? It's not.
And they're often great products, like you said, Richard.
Um and it it's it's just a different way of providing goods and services and consuming them.
I i think a lot of people are a little skeptical
(10:26):
though but the ones that aren't are the ones are like you don't get it i'm buying
the best product and it's kind of like an underground thing it's not illegal
it's just not where everyone else is going like walmart and target or amazon
i'm getting this in a special place and I know the ingredients are better.
And maybe I've been to the manufacturing facility because that happens sometimes, right?
(10:49):
Because if you're part of the organization, you can get in pretty deep and you
really begin to have conviction for this and you believe in it.
Almost becomes kind of a religion to an extent where you're in it and everyone
gets in a group and everyone's strong.
I've been to these meetings, right? Everyone's together on it.
And if they're not, they tend to fade away.
(11:10):
The diehard ones are there, and the ones that really are working hard to build
a business can really do well.
Like Jordan has done very well.
I've met lots of people in many different businesses who have done very well. But I will say this.
It's relatively simple, but it's not necessarily easy to build a large organization.
(11:36):
Would you agree with that?
Yeah, totally. Simple. It's as simple as this.
And Jordan is like, we always talk about Jordan as one of the,
he's one of the very few people that makes huge money.
But every day, he still does every day what he did every day to create that huge money. money.
(12:01):
People that make that kind of money today in network marketing are usually sitting
around telling other people what they should do.
Jordan's still doing it. And the simple thing is all you have to do is ask people
to listen to your story or look at your product or look at your service.
Or in Jordan's case, he just sends out cards every day.
(12:25):
It might take you five minutes. It It might take you 10 minutes.
That's all it takes. Just ask people to look. Ask people to listen. Most are going to say no.
They're supposed to. If most said yes, most people on the planet would have
joined your company 20 years ago.
(12:48):
Most people are supposed to say no. No, the opportunity for wealth comes from
us moving through the no's, looking for the yeses. That's what the company pays us for.
They don't pay us big money for everybody saying yes.
They pay us big money for almost everybody says no. So go find the ones who say yes.
(13:13):
That's what we get paid for. So you have to have mastery of your motivation.
Can't be motivated most people are motivated by results so if i ask you and you say no,
that determines my motivation and so i'm a little lower then i ask the next
(13:34):
person and they say no and i'm a little lower and i ask the third person and
i'm a little lower and after four or five people i'm out.
If you have mastery of your motivation, your motivation is not based on your
results. It's based on your vision.
And so you just keep asking, and you don't pay attention to the results.
(13:54):
You pay attention to your vision.
But that's a rare thing for people to learn how to master. That's the hard part.
And another way to look at this is like, why is it so hard?
Why do most people say no? Because we've chosen as a profession,
maybe the only thing to sell that all of our prospects,
(14:18):
probably everybody you know, has already declared and told everybody that will
listen, I'm never, ever, ever going
to buy that product, which is not your product, but your opportunity.
I mean, if you go take a clipboard and go ask 100 people, hey,
what do you think about joining a network marketing company selling greeting cards?
(14:41):
What are they going to say if they know what a network marketing company is?
And if they don't know, you say, you know, like Amway or Herbalife or NuSkin
or Mary Kay, you know, one of those things.
What do you think about joining one of those? And we're going to sell greeting cards.
What are they going to say? They're going to say never. ever.
And yet, about a half a million people a week somewhere around the world end
(15:05):
up joining a company. Why?
Almost always because they hear a friend's story about a product,
try the product, fall in love with the product, and then all of a sudden they
kind of get baby Maybe stepped into the idea of maybe I tell some people about
(15:25):
it because I love it so much.
And then all of a sudden they find themselves in that thing.
They said they would never get in.
And by the time they're in at that point, they see it different than they saw
it from the outside, which was, you know, from the outside, it's ignorant.
It's one of those things where you have to harass all your friends and use your
friends to make desperate money.
(15:49):
Well, that's a reputation, but that's not the truth.
And when you're on the inside and you fall in love with a product and you find
the right people and the right tribe and the right company, it's actually a
beautiful, fun environment.
And if you do the work.
Not easy. It's simple, but it's not easy. The hard part's up here.
(16:13):
You can be very successful.
I agree. So many people have asked me about my microphone and my webcam because
I do podcasting and I do video recording all day long with people primarily on Zoom.
And I tell them that I bought the camera on Amazon. Let me send you a link.
(16:38):
Now, actually, as an affiliate of Amazon, I can make a little money doing that.
But the point is, is even if it's this pen, Richard, right? And I say, this is a great pen.
I'm going to send you one. You're
going to just use it for a few weeks and let me know what you think.
And you say, my gosh, Jim, this pen, this thing is amazing. Well,
how'd you like to share it with your friends?
(16:58):
And you can make a few dollars every month or hundreds or thousands or tens
of thousands of dollars if you get everyone in the world interested in this
great pen. and you're like, yeah, I love this pen. And it's that type of thing, right?
Yeah, I was just, actually, I wish I would have filmed an event this morning.
So one of my coaching clients sent me their product, which is a product I would never buy and never use.
(17:27):
Doesn't appear to me to be a technology that's legitimate or works,
although I don't know, not a scientist. just not my cup of tea, right?
They sent it to me and to humor them, I tried it. I didn't really notice anything.
(17:47):
But they also maybe wisely sent me a set for my wife, Kimmy.
And so she asked me, she said, well, how do I use this stuff?
And I said, well, you use it here and like that.
So she has this, and I won't go into details, but she has this thing that bothers
her and bothered her for like probably a year. And she hasn't found any solution to it.
(18:13):
And she put this stuff on her thing.
And this morning after sleeping with it, she said, I wish I would have filmed it.
She said, you know, I think this stuff works good. Yeah.
And if I could have captured that moment, you know, she's not going to sell
(18:36):
it because she's in something else, but that's the essence of how this works.
Yeah, it's great. So you're a coach. You coach people. Tell us a little about it.
Well i built my own network um in
my 20s um and then i
bought a company and and built a company a network marketing
(18:58):
company for 30 years and sold it and
for the last um seven years i've just been a full-time
coach um experience retreat
leader online program leader like i lead people through through basic 90-day
to momentum programs where we work on the mental part of how to get your mind
(19:24):
right to be a successful network marketer.
And what do you need to do every day for 10 or 15 minutes to be a successful
network marketer? So I lead group programs.
Some of them are company-specific. Some of them are just generic.
And I lead programs on transformation based based on a book I wrote called Mock
(19:45):
2, which is all about changing your life story and getting your motivation, your mojo right.
Because you can learn everything you want to learn about network marketing,
and you can have a great work ethic and do all the right things.
But if you don't have your mojo right, your motivation right,
(20:06):
your story right, you're just going to step on yourself and sabotage yourself.
So I do a lot of that work with people, one-on-one groups.
I also consult to network marketing companies on their strategies,
do some speaking, some podcasting like you.
I love interviewing people and I love this format.
(20:31):
Mostly I play golf and hike and walk on the beach and go whale watching and play pickleball.
Yeah, you are what I call living the dream. Do you want to tell everybody where you live?
We live on a little private island in Hawaii called Lanaihi.
It's one of the seven islands. Most people don't know about it.
(20:51):
It's about 10 miles off Lahaina, the city that burned in Maui.
It's the largest private island in the world, but pretty small.
There's only 3,000 people that live here.
There's no stoplights. Speed limit's 35 miles an hour. There's 20 miles of paved
road, one gas station, one grocery store.
(21:14):
It's owned by Larry Ellison, 97% of the island.
All the commercial buildings are owned by Larry Ellison.
60% of the homes are owned by him that he rents to people.
We own our own home, but he owns the island.
(21:35):
We've got two Four Seasons resorts, but they only hold 300 tourists and they're pretty spendy.
And so it's just kind of a good paradise. We got really good high-speed internet,
great views, wonderful weather.
No crime. Politics don't seem to penetrate here somehow.
(22:00):
So, yeah, it's a good life. Richard, you know, you're living the dream. I love Hawaii.
Climate is perfect as far as I'm concerned. Yeah.
I had told you before we started the podcast, I got married there 25 years ago
at the Four Seasons in Maui.
So not very far away. and it's
(22:22):
it's kind of a special place for my wife
and i and we brought our kids back every five years and
um hawaii is quite a gem for the united states
to have latched on to
because it's not typical of what we're used
to in the united states and it's
it's just a great place to be i'm envious yeah
(22:44):
it's special anybody can live here it's just one
of those things it's all mental right so yeah it's
far from the mainland and it's and it's i keep
hearing that Hawaii in general is the most expensive state for people
to live in and retire but i think i think that's
the hawaiians putting that that information out there
to keep people away because it
(23:06):
is getting very populated on many
of the islands in hawaii yeah but
not on our island yeah housing is
a challenge there's not a lot of houses here but um you
can rent a house here for 2500 a month and one of the interesting things about
the ecosystem here is if you're a trades person like an electrician a plumber
(23:30):
a carpenter a handyman an auto mechanic um uh you can make a hundred dollars an hour.
And work 20 hours a day seven days a week if you want there's that much work to do.
And hey you can anybody can live in paradise all you need is high speed internet and you know,
(23:54):
Either a trade or an online business. And okay, so it's more expensive.
So figure out how to make 20% more money and get a paradise.
I'm going to tell you a story, Jim, before we go. I just want to make sure that your audience hears it.
We started this off talking about one of the beautiful things about the networking
(24:18):
profession is how people-intensive it is and the exponential growth of how one
person can impact another person.
And I may have had an opportunity to impact Jordan at that event where he was
a participant and he impacted me by writing Beach Money.
(24:39):
But more profoundly, he impacted my wife wife, who 15 years ago started off
as a network marketer, no experience, in Hawaii, in Honolulu,
a single mom, in a company where her upline enrolled her, but they were not active builders.
(25:02):
She got enrolled in the product.
If you saw the income option, she wanted to build it.
Her sponsor was not active building her upline lived on the east coast and soon
after she enrolled her upline quit but before her upline quit her upline suggested she read beach money.
(25:26):
Wow and my wife read beach money and she credits beach money with her inspiration Inspiration to,
in the next four years, build a team in 20 countries,
25,000 people.
She was a seven-figure earner her fourth year in the business.
(25:50):
That is phenomenal. I wrote a book called The Four-Year Career.
She wrote a book called The Four-Year Career for Women. I love it. That's true.
Beautiful. Without Jordan Adler?
Well, Kimmy probably would never be successful in network marketing.
(26:14):
I met her at a network marketing event. I'd have never met her.
We'd never be married. I wouldn't be living in Hawaii. She'd have never read that book.
Tens of thousands of people would not have discovered what they've discovered.
And that's just one person who read Beach Money.
(26:34):
That's an amazing story. It's
the butterfly effect, right? We hear about this and it goes like that.
And it's like, if this didn't happen then, if this person hadn't introduced
me to his best friend who had a sister who I married, who we had 20 kids. I mean, it's wild.
And that's a fantastic story. I've interviewed many associates and friends of Jordan Adler.
(26:58):
This story might be the best story of how a connection has brought so much more
to the world. Like I said, the butterfly effect.
That's amazing. It reminds me of Steve Jobs' story.
I loved reading his story of his life and his career.
(27:19):
And what I pulled out of it was about 50 different people that he met in the
creation of Apple that you could diagram out.
If he hadn't met that person, then he wouldn't have met that person.
And if he hadn't met that person, he wouldn't have met that person.
(27:40):
And all the way to the launch of Apple.
And any one of those people, there'd be no Apple, perhaps.
And so if you trace back Jordan,
all of his connections that led to the launch of Beach Money,
(28:03):
without maybe any of those connections, maybe there'd be no Beach Money.
There'd be no Kimmy Merrill there'd be no Kimmy Merrill as a seven figure earner
in network marketing there'd be no Kimmy Merrill Brooke,
wow I'd still be living in Idaho lonely and distant thank you Jordan,
(28:28):
Richard Brooke this has been amazing thank you so much for your time today I
really appreciate it it's awesome awesome stories thank you so much thanks Jim.
Hello Richard welcome to the podcast how are you
awesome thanks for having me Jim
it is great to have you here i would like to
thank Jordan Adler for connecting us so you could be on Jordan's podcast beach
money yeah it's great honor Jordan is a is a great friend and an inspiration
(00:24):
we've We've had a lot of fun together,
and he's inspired a lot of people around the planet.
He has. You guys met decades ago. Why don't you tell us the first meeting you had with him?
Because I believe when you first met him, you didn't necessarily become lifelong
friends then, but afterward, you have.
(00:48):
Yeah, I know I met Jordan at an event in Phoenix, Scottsdale.
Maybe early 90s, mid 90s. He was an up and coming distributor in the company
that he was ultimately very successful in.
And if you know Jordan's story, I think it was his 13th company because none of the other ones work.
(01:13):
But this one was destined to work.
Actually, he was destined to work in this one. And I was co-leading a mastermind event,
a generic collaborative three-day event for our industry, and he was one of the participants.
But I didn't really connect with Jordan until he wrote Beach Money,
(01:37):
and I read the book, and I just fell in love with his story and his writing
style and his way of looking at the world and sharing his viewpoints.
And then because he became very successful in that company, that company ultimately failed.
And then he became very successful in his current company, sent out cards and
(02:02):
wrote the book Beach Money.
And so he and I started speaking on the same stages. That's when we became friends.
But it was his book Beach Money that really drew me to him.
Network marketing is the common thread between you and Jordan.
That's how you met in an industry that a lot of people don't know a lot about.
(02:28):
And I love talking about network marketing because I think it's the ultimate
in being able to serve others and still kind of selling one-on-one face-to-face.
What are your thoughts on that?
Yeah, I mean, it's old school in that sense. I remember that book by John Nesbitt
(02:50):
a long time ago, High Tech, High Touch.
25 years ago, he was a futurist and he was looking at the future of,
hey, technology is going to take over our world.
And there's nothing going to be more important in the future than high touch
because we're going to be dominated by technology.
And I love network marketing for, yes, we take advantage of all the technologies,
(03:14):
but we are grounded in high touch because this is a person-to-person.
This is word-of-mouth marketing, which is still the most trusted form of marketing
where one person that is known. We're not cold marketers.
We don't market to people we don't know. Oh, some people do,
(03:37):
but that doesn't work very well.
But our model is I know you, you know me.
I have a story to tell about a product, and you trust me or you don't,
but you probably trust me because you know me.
And so you trust the story, and then you therefore might try the product.
(03:58):
That's how we market. And from that,
because we also have this very unique mathematical technology in our model,
which says that every customer can recruit other customers from day one. on.
(04:21):
So if I enroll you as a customer and you love the product, well,
you can actually enroll customers five minutes later, five days later.
And they can enroll customers and those customers can enroll customers.
Kind of hard to get your head around.
But what that ushers into our model is exponential growth of the customer base.
(04:44):
And so it's very high touch with exponential growth So we have the opportunity
to impact thousands, tens of thousands, hundreds of thousands of people.
And Jordan has done that.
I have done that. Many people have done that in this profession because of what
(05:06):
they built in their customer base.
And you have an opportunity to impact people all over the world,
people you've never met change their life. Absolutely.
And it's within the products and services you can change someone's life.
It could be anything from a product that makes you healthier,
(05:27):
where we send out cards, gratitude, touching people.
And then beyond that, like you were saying, Richard, the business opportunity,
which isn't for everybody.
So network marketing, some people may just buy the product, and other people
might be really more interested in the business side of it.
Most people are just customers. At least 95% are just customers.
(05:50):
And even the 5% that are business builders, there's only 1% of those that do anything.
Thing um but for those
that do something with the income option there's an i mean you have the power
of compounding which einstein claimed as the eighth wonder of the world and
(06:11):
you know warren buffett and everybody else you know you're either making money
while you're sleeping or,
or you're making somebody else's money and it allows us to gather not 10 customers
not 100 hundred customers, but through the exponential component,
we can have tens of thousands of customers contributing to our income.
(06:33):
That's the income option.
Product does change people's lives. The interesting thing about our product
model is because advertising doesn't drive sales,
only personal authentic stories drive sales.
The products actually have to work.
(06:55):
They have to have a physiological or emotional impact on the user in the case
of like send out cards i've always claimed that is the most perfect product
for any network marketing company because,
i ask people how does it feel in your body when you send a card,
(07:19):
instantly your body chemistry changes you
feel awesome when you press send when you
write that message and press send you feel awesome
and what's nice about that richard is you
the sender feel great and the recipient will feel great so you feel the gratitude
(07:39):
uh of giving and and and it's you know positive and you're getting all these
chemicals rushing through your brain and it's It's, you know, it, it's a high.
And then when someone gets it, especially a unique card, maybe it's a picture
of the recipient or their dog or their house or their new car, whatever it is.
And they may not forget that they may put that card up on their credenza or
(08:05):
their kitchen counter top for months or years.
And it's a special thing. You know what I mean? So I agree with you.
I think it's one of the best network marketing products I've ever seen in my life.
And on the other, where the product kind of products, which are mostly nutritional,
nutraceuticals, weight loss, those kind of products, they have to work and they
(08:29):
have to have a good value proposition or the customers are not going to recommend
them to people because our model is not transactional.
I tell my students all the time, this isn't where you can drive a BMW onto the
back lot of a Mercedes dealer and walk out front and sell Mercedes.
(08:51):
You can't do that here.
You either drive Mercedes and sell Mercedes because you love them, or you don't.
There's no people in network marketing that are selling stuff they don't like.
It just doesn't work because that trust is then not communicated in the story.
(09:14):
The story is either authentic or it's not.
If it's not authentic, it doesn't work. People don't trust you.
And so the products in network marketing actually have to be better than products
you buy from an advertised source, like in a store or online,
because those products are sold by lots and glitz of glamour and claims and
(09:39):
graphics and video. And that's marketing.
And those products don't have to work as well as ours.
So network marketing has always been at the forefront of pioneering a lot of
new product development, products that end up 10 years later in traditional platforms.
Because we're pioneers, we have to create extraordinary products.
(10:03):
Yeah. Not available in stores. And it's true, right? It's not.
And they're often great products, like you said, Richard.
Um and it it's it's just a different way of providing goods and services and consuming them.
I i think a lot of people are a little skeptical
(10:26):
though but the ones that aren't are the ones are like you don't get it i'm buying
the best product and it's kind of like an underground thing it's not illegal
it's just not where everyone else is going like walmart and target or amazon
i'm getting this in a special place and I know the ingredients are better.
And maybe I've been to the manufacturing facility because that happens sometimes, right?
(10:49):
Because if you're part of the organization, you can get in pretty deep and you
really begin to have conviction for this and you believe in it.
Almost becomes kind of a religion to an extent where you're in it and everyone
gets in a group and everyone's strong.
I've been to these meetings, right? Everyone's together on it.
And if they're not, they tend to fade away.
(11:10):
The diehard ones are there, and the ones that really are working hard to build
a business can really do well.
Like Jordan has done very well.
I've met lots of people in many different businesses who have done very well. But I will say this.
It's relatively simple, but it's not necessarily easy to build a large organization.
(11:36):
Would you agree with that?
Yeah, totally. Simple. It's as simple as this.
And Jordan is like, we always talk about Jordan as one of the,
he's one of the very few people that makes huge money.
But every day, he still does every day what he did every day to create that huge money. money.
(12:01):
People that make that kind of money today in network marketing are usually sitting
around telling other people what they should do.
Jordan's still doing it. And the simple thing is all you have to do is ask people
to listen to your story or look at your product or look at your service.
Or in Jordan's case, he just sends out cards every day.
(12:25):
It might take you five minutes. It It might take you 10 minutes.
That's all it takes. Just ask people to look. Ask people to listen. Most are going to say no.
They're supposed to. If most said yes, most people on the planet would have
joined your company 20 years ago.
(12:48):
Most people are supposed to say no. No, the opportunity for wealth comes from
us moving through the no's, looking for the yeses. That's what the company pays us for.
They don't pay us big money for everybody saying yes.
They pay us big money for almost everybody says no. So go find the ones who say yes.
(13:13):
That's what we get paid for. So you have to have mastery of your motivation.
Can't be motivated most people are motivated by results so if i ask you and you say no,
that determines my motivation and so i'm a little lower then i ask the next
(13:34):
person and they say no and i'm a little lower and i ask the third person and
i'm a little lower and after four or five people i'm out.
If you have mastery of your motivation, your motivation is not based on your
results. It's based on your vision.
And so you just keep asking, and you don't pay attention to the results.
(13:54):
You pay attention to your vision.
But that's a rare thing for people to learn how to master. That's the hard part.
And another way to look at this is like, why is it so hard?
Why do most people say no? Because we've chosen as a profession,
maybe the only thing to sell that all of our prospects,
(14:18):
probably everybody you know, has already declared and told everybody that will
listen, I'm never, ever, ever going
to buy that product, which is not your product, but your opportunity.
I mean, if you go take a clipboard and go ask 100 people, hey,
what do you think about joining a network marketing company selling greeting cards?
(14:41):
What are they going to say if they know what a network marketing company is?
And if they don't know, you say, you know, like Amway or Herbalife or NuSkin
or Mary Kay, you know, one of those things.
What do you think about joining one of those? And we're going to sell greeting cards.
What are they going to say? They're going to say never. ever.
And yet, about a half a million people a week somewhere around the world end
(15:05):
up joining a company. Why?
Almost always because they hear a friend's story about a product,
try the product, fall in love with the product, and then all of a sudden they
kind of get baby Maybe stepped into the idea of maybe I tell some people about
(15:25):
it because I love it so much.
And then all of a sudden they find themselves in that thing.
They said they would never get in.
And by the time they're in at that point, they see it different than they saw
it from the outside, which was, you know, from the outside, it's ignorant.
It's one of those things where you have to harass all your friends and use your
friends to make desperate money.
(15:49):
Well, that's a reputation, but that's not the truth.
And when you're on the inside and you fall in love with a product and you find
the right people and the right tribe and the right company, it's actually a
beautiful, fun environment.
And if you do the work.
Not easy. It's simple, but it's not easy. The hard part's up here.
(16:13):
You can be very successful.
I agree. So many people have asked me about my microphone and my webcam because
I do podcasting and I do video recording all day long with people primarily on Zoom.
And I tell them that I bought the camera on Amazon. Let me send you a link.
(16:38):
Now, actually, as an affiliate of Amazon, I can make a little money doing that.
But the point is, is even if it's this pen, Richard, right? And I say, this is a great pen.
I'm going to send you one. You're
going to just use it for a few weeks and let me know what you think.
And you say, my gosh, Jim, this pen, this thing is amazing. Well,
how'd you like to share it with your friends?
(16:58):
And you can make a few dollars every month or hundreds or thousands or tens
of thousands of dollars if you get everyone in the world interested in this
great pen. and you're like, yeah, I love this pen. And it's that type of thing, right?
Yeah, I was just, actually, I wish I would have filmed an event this morning.
So one of my coaching clients sent me their product, which is a product I would never buy and never use.
(17:27):
Doesn't appear to me to be a technology that's legitimate or works,
although I don't know, not a scientist. just not my cup of tea, right?
They sent it to me and to humor them, I tried it. I didn't really notice anything.
(17:47):
But they also maybe wisely sent me a set for my wife, Kimmy.
And so she asked me, she said, well, how do I use this stuff?
And I said, well, you use it here and like that.
So she has this, and I won't go into details, but she has this thing that bothers
her and bothered her for like probably a year. And she hasn't found any solution to it.
(18:13):
And she put this stuff on her thing.
And this morning after sleeping with it, she said, I wish I would have filmed it.
She said, you know, I think this stuff works good. Yeah.
And if I could have captured that moment, you know, she's not going to sell
(18:36):
it because she's in something else, but that's the essence of how this works.
Yeah, it's great. So you're a coach. You coach people. Tell us a little about it.
Well i built my own network um in
my 20s um and then i
bought a company and and built a company a network marketing
(18:58):
company for 30 years and sold it and
for the last um seven years i've just been a full-time
coach um experience retreat
leader online program leader like i lead people through through basic 90-day
to momentum programs where we work on the mental part of how to get your mind
(19:24):
right to be a successful network marketer.
And what do you need to do every day for 10 or 15 minutes to be a successful
network marketer? So I lead group programs.
Some of them are company-specific. Some of them are just generic.
And I lead programs on transformation based based on a book I wrote called Mock
(19:45):
2, which is all about changing your life story and getting your motivation, your mojo right.
Because you can learn everything you want to learn about network marketing,
and you can have a great work ethic and do all the right things.
But if you don't have your mojo right, your motivation right,
(20:06):
your story right, you're just going to step on yourself and sabotage yourself.
So I do a lot of that work with people, one-on-one groups.
I also consult to network marketing companies on their strategies,
do some speaking, some podcasting like you.
I love interviewing people and I love this format.
(20:31):
Mostly I play golf and hike and walk on the beach and go whale watching and play pickleball.
Yeah, you are what I call living the dream. Do you want to tell everybody where you live?
We live on a little private island in Hawaii called Lanaihi.
It's one of the seven islands. Most people don't know about it.
(20:51):
It's about 10 miles off Lahaina, the city that burned in Maui.
It's the largest private island in the world, but pretty small.
There's only 3,000 people that live here.
There's no stoplights. Speed limit's 35 miles an hour. There's 20 miles of paved
road, one gas station, one grocery store.
(21:14):
It's owned by Larry Ellison, 97% of the island.
All the commercial buildings are owned by Larry Ellison.
60% of the homes are owned by him that he rents to people.
We own our own home, but he owns the island.
(21:35):
We've got two Four Seasons resorts, but they only hold 300 tourists and they're pretty spendy.
And so it's just kind of a good paradise. We got really good high-speed internet,
great views, wonderful weather.
No crime. Politics don't seem to penetrate here somehow.
(22:00):
So, yeah, it's a good life. Richard, you know, you're living the dream. I love Hawaii.
Climate is perfect as far as I'm concerned. Yeah.
I had told you before we started the podcast, I got married there 25 years ago
at the Four Seasons in Maui.
So not very far away. and it's
(22:22):
it's kind of a special place for my wife
and i and we brought our kids back every five years and
um hawaii is quite a gem for the united states
to have latched on to
because it's not typical of what we're used
to in the united states and it's
it's just a great place to be i'm envious yeah
(22:44):
it's special anybody can live here it's just one
of those things it's all mental right so yeah it's
far from the mainland and it's and it's i keep
hearing that Hawaii in general is the most expensive state for people
to live in and retire but i think i think that's
the hawaiians putting that that information out there
to keep people away because it
(23:06):
is getting very populated on many
of the islands in hawaii yeah but
not on our island yeah housing is
a challenge there's not a lot of houses here but um you
can rent a house here for 2500 a month and one of the interesting things about
the ecosystem here is if you're a trades person like an electrician a plumber
(23:30):
a carpenter a handyman an auto mechanic um uh you can make a hundred dollars an hour.
And work 20 hours a day seven days a week if you want there's that much work to do.
And hey you can anybody can live in paradise all you need is high speed internet and you know,
(23:54):
Either a trade or an online business. And okay, so it's more expensive.
So figure out how to make 20% more money and get a paradise.
I'm going to tell you a story, Jim, before we go. I just want to make sure that your audience hears it.
We started this off talking about one of the beautiful things about the networking
(24:18):
profession is how people-intensive it is and the exponential growth of how one
person can impact another person.
And I may have had an opportunity to impact Jordan at that event where he was
a participant and he impacted me by writing Beach Money.
(24:39):
But more profoundly, he impacted my wife wife, who 15 years ago started off
as a network marketer, no experience, in Hawaii, in Honolulu,
a single mom, in a company where her upline enrolled her, but they were not active builders.
(25:02):
She got enrolled in the product.
If you saw the income option, she wanted to build it.
Her sponsor was not active building her upline lived on the east coast and soon
after she enrolled her upline quit but before her upline quit her upline suggested she read beach money.
(25:26):
Wow and my wife read beach money and she credits beach money with her inspiration Inspiration to,
in the next four years, build a team in 20 countries,
25,000 people.
She was a seven-figure earner her fourth year in the business.
(25:50):
That is phenomenal. I wrote a book called The Four-Year Career.
She wrote a book called The Four-Year Career for Women. I love it. That's true.
Beautiful. Without Jordan Adler?
Well, Kimmy probably would never be successful in network marketing.
(26:14):
I met her at a network marketing event. I'd have never met her.
We'd never be married. I wouldn't be living in Hawaii. She'd have never read that book.
Tens of thousands of people would not have discovered what they've discovered.
And that's just one person who read Beach Money.
(26:34):
That's an amazing story. It's
the butterfly effect, right? We hear about this and it goes like that.
And it's like, if this didn't happen then, if this person hadn't introduced
me to his best friend who had a sister who I married, who we had 20 kids. I mean, it's wild.
And that's a fantastic story. I've interviewed many associates and friends of Jordan Adler.
(26:58):
This story might be the best story of how a connection has brought so much more
to the world. Like I said, the butterfly effect.
That's amazing. It reminds me of Steve Jobs' story.
I loved reading his story of his life and his career.
(27:19):
And what I pulled out of it was about 50 different people that he met in the
creation of Apple that you could diagram out.
If he hadn't met that person, then he wouldn't have met that person.
And if he hadn't met that person, he wouldn't have met that person.
(27:40):
And all the way to the launch of Apple.
And any one of those people, there'd be no Apple, perhaps.
And so if you trace back Jordan,
all of his connections that led to the launch of Beach Money,
(28:03):
without maybe any of those connections, maybe there'd be no Beach Money.
There'd be no Kimmy Merrill there'd be no Kimmy Merrill as a seven figure earner
in network marketing there'd be no Kimmy Merrill Brooke,
wow I'd still be living in Idaho lonely and distant thank you Jordan,
(28:28):
Richard Brooke this has been amazing thank you so much for your time today I
really appreciate it it's awesome awesome stories thank you so much thanks Jim.
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