E10 - Ben Rose on Marketing in Crypto and Binance in NZ

Ben Rose is the GM of Binance New Zealand. He has a long history of sales, marketing, and growth with New Zealand businesses from start ups to banks like ASB and NIB. 

Last month Binance launched here in the New Zealand market and Ben is tasked with growing the crypto market and *maybe* bringing back our futures trading once Binance is properly licenced. 

In this conversation we touch on marketing, regulation, education and some self sovereign topics like custody and  ownership. I hope you enjoy my conversation with Ben Rose. Timestamps: 00:00 intro 01:46 sales and marketing 09:10 the NZ customer 12:53 Binance in NZ 15:10 licensing in NZ 20:00 customer protection 23:40 education in crypto 26:00 but crypto isn't backed 29:54 self custody 35:02 near term outlook  36:24 on podcasting 38:09 rapid fire  40:46 fin Some notes from the show:

• Tesla's no spend marketing 
• Binance registers in NZ 
• 1-in-10 Kiwi's hold crypto 
• NTSB retrospective  
• SAFU 
• Robett Hollis busting myths 
• Federal Reserve Building (NYC) 
• Blackrock's long journey toward crypto adoption 
• Koura's crypto Kiwisaver fund 
• NZ Sales & Marketing Insider podcast 

Contact Ben:

• LinkedIn 

Find Jeff:

• Twitter
• LinkedIn 

The BCNZ Pod:

• Website https://podcast.blockchain.org.nz/
• YouTube 
• Apple Podcasts
• Google Podcasts
• Spotify 
• iHeartRadio 

Sponsor:

• The Blockchain New Zealand podcast is brought to you by EasyCrypto

Media & Sponsorship Enquires:

• [e-mail] 

Recorded at blockheight 762353. The BCNZ podcast was founded in 2022 by Jeff Nijsse and Bryan Ventura.