In advertising, the next big idea is sometimes just a green initiative. So in this episode, we ask: Is regenerative branding the future, or just a recycled trend?
From Patagonia’s activism to Microsoft’s ambitious carbon goals, we explore brands that aim past profit to champion real societal value. But are brands actually committed, or is it all greenwashing? Who’s authentic, and who’s just looking to score points? And how do regenerative initiatives ladder up to almighty brand storytelling and identity?
Ian has statistics. Josh has agita. Let’s get into it.
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