Is Nike's latest ad campaign for the Olympics too honest? In this episode, we delve into the controversial spot that has everyone talking.
The sportswear giant has blown up the internet with its "Winning Isn't for Everyone" campaign, challenging the feel-good narratives that dominate the sports world. Nike's bold move is more than just an ad—it's a manifesto. Anchored by the haunting voice of Willem Dafoe, it tackles the darker themes of athletic ambition: obsession, lack of empathy and the relentless pursuit of victory.
Is this a celebration of the competitive spirit, or does it glorify a ruthless mentality? Are we witnessing a return to Nike’s classic roots, or an audacious rebrand? Does Nike's unapologetic approach redefine what it means to be a winner—and if so, does it cross the line?
You might just find yourself asking, "Am I a bad person for loving it?"
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