Ep. 16 // Reimagining Snoop

From the godfather of gangsta rap to the golden boy of the Olympics—how did Snoop Dogg manage to reinvent himself so completely? In this episode, we dive deep into Snoop’s incredible brand evolution—culminating in his surprising and unforgettable presence at the 2024 Summer Games.

Snoop's transformation isn’t just a change in sound and style; it's a masterclass in branding. How does an artist go from glorifying the gritty streets of Long Beach to become a cultural ambassador with massive, broad appeal? From music to movies, cannabis to cookbooks, we’ll explore his moves and how each pivot builds upon itself. Snoop’s been dropping it like it’s hot for decades—and proving that the coolest move in branding is staying true and taking risks.