When Adobe joined Bluesky, they weren't expecting a curse from Ra. But that's exactly what they got—and a whole lot more. In this episode, we dive into how a simple “hello” post became the flashpoint for years of creator frustration—over subscription pricing, AI policies and heavy-handed terms of service.
Was Adobe's stumble just a bad day on social—or the sign of a much bigger problem? We break down the backlash, the brand missteps, and what happens when a creative giant loses its way.
Empires don’t fall overnight, but trust is a tricky thing—and Adobe might be running out of it.
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