Ah, the almighty Brief. We bow before its importance. We cringe at its construction. We debate its merits, we challenge its purpose and we sure as hell acknowledge its divisive nature.
Without a brief, there’s no compass. But it has to be a good brief—one that informs, but doesn’t constrain. And therein lies the rub—and the conversation.
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.