There’s creative, and there’s copy. And there’s the problem.
It’s true that black-on-white text isn’t as sexy as the final layout, but words matter. Copy and design are like PB&J. Or peanut butter and chocolate.
Or peanut butter and cucumber—oh, you don’t think so? Have you never enjoyed Thai food?
Copy. is. creative.
And while we’re on our soapbox, enough with the Oxford comma already.
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