You’ve come a long way, baby.
That was the slogan in 1968 for Virginia Slims cigarettes, and one could say the same for ad agencies today.
But how far have we come? And have we taken on too much? Are creative agencies now jacks of all trades, but masters of none? And with the rise of generative AI and the unrelenting pace of technology, what does the future hold for the humble agency?
Let’s look back. Let’s snap forward. Let’s try not to trigger vertigo in the process.
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