The Brian Icenhower Podcast
This is not your average real estate podcast. Brian Icenhower isn’t afraid to tell it exactly as it is — no fluff, no nonsense. Listen in as Brian discusses key real estate industry trends, shares proven success strategies and systems, and reveals the tactics and tools top producing real estate agents use to fuel their growth. Real estate executive, speaker, best selling author, and real estate industry thought leader, Brian Icenhower is the founder of Icenhower Coaching & Consulting, a coaching program that includes production training courses, systems, and resources for real estate agents, as well as custom training platform solutions for teams and brokerages.
Episodes
In this episode of The Brian Icenhower Podcast, Brian reveals why prospecting-heavy real estate teams often get stuck in the “death zone.” Many team leaders build their growth strategy around strict outbound prospecting—expired listings, FSBO calls, circle prospecting, and internet leads. While these systems work well for new and low-producing agents, they rarely help a team scale to the next level.
Brian explains how these structu...
In this episode, Brian Icenhower breaks down the power of celebration moments throughout the client experience. From listing appointments to closing day, Brian explains how lead agents can maintain personal touchpoints that leave a lasting impression, drive referrals, and secure five-star reviews.
You’ll learn how to:
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Identify key “moments of celebration” during the transaction.
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Train agents to deliver positivity and become...
In this episode, Brian Icenhower dives into one of the most common—and dangerous—mindsets that hold brokerages back: selective growth. Many brokers claim they’re “growing selectively,” but in reality, it’s often a mask for scarcity thinking and limiting beliefs that prevent true expansion.
Brian explains why growth always beats retention and how abundance thinking—not exclusivity—creates thriving brokerages and teams.
Key Takeaways...Most brokers don’t fail because they don’t have a business plan — they fail because they never implement it.
In this episode, real estate coach Brian Icenhower walks broker-owners through a practical, step-by-step framework to put their plan into action using a simple 1-3-5 business planning model. You’ll also get access to a Real Estate Brokerage Business Plan PDF free download so you can follow along, customize it for your compan...
Recruiting in real estate is often misunderstood — especially when it comes to attracting high-producing agents. In this episode, Brian Icenhower breaks down what it really takes to train an effective recruiter and why most fail over time. You’ll learn why “shark tactics” poison the well, how patience and consistent appointments drive success, and why recruiting top producers is as much about coaching as it is about leadership.
Bri...
Too many real estate leaders focus solely on production—contacts, appointments, objections, and mechanical coaching. But the truth is, these tactics fall flat if you can’t keep your people motivated. In this episode of The Brian Icenhower Podcast, Brian breaks down why the best leaders don’t just coach tasks—they provide perspective.
You’ll learn why perspective is the missing ingredient in most leadership styles, how it inspires a...
In this episode of The Brian Icenhower Podcast, we dive into one of the biggest growth challenges for real estate agents and teams: choosing between hiring a transaction coordinator (TC) and an administrative assistant. While many agents lean toward TCs because the cost comes directly from closings, Brian explains why top-producing agents and large teams invest in admin support instead—and how that decision fuels long-term growth.
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In this episode of The Brian Icenhower Podcast, Brian breaks down how brokers manage agents in a slow market — the emotional, financial, and leadership challenges that surface when business slows down.
Learn how to recognize when your agents are slipping into “lateral move” mode, how to stop reactionary decisions before they spread, and how to lead your team with focus, empathy, and consistency through seasonal downturns.
Brian sha...
In this episode of the Brian Icenhower Podcast, we explore how real estate agents and teams can turn longer listing periods into powerful lead generation opportunities by running open houses the right way.
Brian Icenhower explains why every listing should have at least two open houses—ideally in the first two weeks of hitting the market—and how top teams leverage this system not just to sell homes, but to generate more listings, bu...
In this episode of the Brian Icenhower Podcast, we tackle a tough but essential leadership skill: how to exit real estate agents from your brokerage or team. Every year during moving seasons, agents evaluate their businesses and some decide to leave—often blaming leadership instead of addressing their own habits. How you handle those departures will shape your reputation, culture, and ability to grow.
Brian Icenhower and ICT coach ...
In this episode of the Brian Icenhower Podcast, we dive into one of the most critical adjustments agents must make in a shifting market: managing longer listing periods. As more markets trend toward buyer’s territory, listings are sitting on the market longer than most agents and sellers are used to.
Brian Icenhower introduces the concept of the “Magic Month”—the first 30 days when a listing receives the highest online exposure. He...
In today’s episode of the Brian Icenhower Podcast, we tackle one of the most pressing issues in today’s shifting real estate market: longer listing periods. As inventory grows and some areas edge into buyer’s market territory, listings are sitting on the market longer than many agents—or their sellers—are used to.
Brian Icenhower breaks down the two critical factors every agent must understand: Price or Patience. He explains how ag...
In this episode of the Icenhower Coaching Podcast, Brian Icenhower reveals the proven strategies top-performing real estate agents use when pricing listings in a slow market. As inventory rises and buyer urgency softens, many listings are sitting longer—and overpriced homes are going stale fast. Brian shares why conservative pricing is no longer optional, how to lead sellers with data and motivation-based conversations, and what to...
Learn how to create a real estate vendor program to increase client referrals from other business professionals.
Book a FREE coaching call: http://CoachCallFree.com
Enroll in our online courses: http://www.IcenhowerInstitute.com
Sign up for coaching: http://www.IcenhowerCoaching.com
Sign up for an Agent Management Portal: http://AgentManagementPortal.com
Join the fastest growing Facebook Group for Top Producers: https://www....
In this episode, Brian Icenhower shares a powerful Listing Presentation Script to Set Expectations that helps real estate agents, team leaders, and brokers guide sellers through slow markets with confidence. Learn how to use MLS data to visually demonstrate why pricing matters, set realistic expectations, and avoid difficult conversations down the road.
You’ll discover:
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The one tool that changes every listing appointment
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Ho...
Educate your clients by using these helpful scripts for FSBO sellers and demonstrate why using a Realtor is in their own best interest.
Book a FREE coaching call: http://CoachCallFree.com
Enroll in our online courses: http://www.IcenhowerInstitute.com
Sign up for coaching: http://www.IcenhowerCoaching.com
Sign up for an Agent Management Portal: http://AgentManagementPortal.com
Join the fastest growing Facebook Group for Top P...
Learn how real estate brokers start their own licensing school with remote & in person classes, how to develop fee structures & compensation structures for instructors, and how to increase attendance.
🎙️Teaser:
Are you tired of hearing “I only want to recruit experienced agents”? That mindset is holding brokers back—and today, I’m going to show you how to break free.
In this episode, we’re diving into one of the most powe...
Learn the most tested and proven succession plan for real estate brokers & team leaders that has helped so many step out of production and/or leadership to start earning passive income from their businesses.
🎙️ Podcast Teaser: The Proven Succession Plan for Real Estate Brokers & Team Leaders
Are you a real estate team leader or broker-owner dreaming of stepping out of production—but feel stuck in the daily grind?
In this e...
Learn how real estate teams attract top producing agents by implementing this tested system & criteria for lead distribution.
🎧 Show Notes
Episode Title: How Real Estate Teams Attract Top Producing Agents
Episode Description: Why do so many top-producing agents leave real estate teams? And how can you keep them around—while still growing your team? In this episode, Brian Icenhower breaks down the exact systems top teams us...
Homes are taking longer to sell - how agents keep sellers happy by utilizing systematic customer service systems about listing exposure & agent marketing efforts.
Book a FREE coaching call: http://CoachCallFree.com
Enroll in our online courses: http://www.IcenhowerInstitute.com
Sign up for coaching: http://www.IcenhowerCoaching.com
Sign up for an Agent Management Portal: http://AgentManagementPortal.com
Join the fastest g...
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