The Business Reboot | Strategy & Stories for Women Building Their Dream Businesses
Welcome to The Business Reboot—the podcast for female entrepreneurs ready to define success on their own terms and blow past the milestones the boys keep bragging about… We’re Melissa (the young one) and Corry (the emotionally stable one), here for the coffee-in-hand conversations that leave you feeling clear, confident, and ready to take the next right step in your business. Let’s be honest… entrepreneurship is harder to do than it is to spell, and that’s saying something. You can’t do it alone. Between the two of us, we bring decades of business experience (oh—and we raised kids, too), and we’re sharing everything we’ve learned about growing, pivoting, and scaling businesses in a way that’s sustainable and aligned with your version of success. You’ve done the burnout. You’ve run full speed into dead ends. With us, you’ll get tested strategies rooted in real experience—delivered with Southern charm, a whole lot of honesty, and the occasional well-placed curse word (hey, if that’s what it takes to keep your attention, we’re game). Each week, you’ll learn how to fight for your worth, create unforgettable client experiences, build community, master the hard stuff, and rediscover the joy that made you want to be an entrepreneur in the first place. We’ve done it ourselves… now, we’re here to help you do it too. So grab your favorite drink (or your favorite three), pull up a seat, and let’s reboot your business. More money. More freedom. More joy. Lord knows, we had to—and you can too.
Episodes
If your content creation strategy feels like a full-time job, it’s time for a change. In today's Reboot Camp, we’re dishing out the easiest way to show up online: by turning one great piece of content into bunches. Kick burnout in the butt and starting achieving visibility, consistency, and sanity. Get more eyes on your message… without constantly cranking out new stuff.
Hear more on our email list. Get it here: The Reboot ...
Not sure how to create content that actually connects to the people you like working with... and convert them into clients?
Look no further! In this installment of Reboot Camp, we share strategies to create powerful, client-focused content. Prioritizing connection, listening to needs, and more factors all come together to make good messaging.
Not getting enough of us? Make sure you're on our email list: The Reboot Newslett...
Ready to become a phenomenal content planner? Yeah you are! We're sharing our content mapping secrets that will help you stop staring at that blinking cursor and start creating. Long-form, short-form, getting over perfectionism paralysis, attracting dream clients - we teach it all.
Not getting enough of us? Make sure you're on our email list: The Reboot Newsletter
We all make mistakes... and some are just too funny not to share. In this special Camp Confessionals episode, we swap summer camp stories, read entreprenuer confessions, and take on some common branding and marketing blunders. From DIY logo disasters (that's the WRONG way to go viral, btw) to email flops and screen-share slip-ups, nothing is off-limits.
Not getting enough of us? Make sure you're on our email list: The Rebo...
Bad branding is a big problem. And it might just send your dream clients running! Today we're exposing the mistakes that make your messaging and visuals fall flat, like bland AI content and just not getting the vibes right. But don't worry, we've got answers too! So grab your sunglasses, tune in to Reboot Camp (did you remember your swimsuit?), and learn how to show up with confidence and tell a story that actually convert...
Corry and Melissa explain how to use your own brand voice to connect with your dream clients (instead of pushing them away). In this second installment of the Reboot Camp summer series, you'll learn how to nail down your brand's essence, avoid “trauma dumping,” and boost your revenue through consistent communication across all your platforms.
Schedule a discovery call with us!
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Want to make your brand unforgettable AND effective? Corry and Melissa kick off the summer series sharing branding strategies that actually work. Everything from choosing the right visuals to aligning your message with your dream clients matters when having brand strategy services done for your business. Whether you’re revamping your look or exploring brand strategy services for the first time, this is the summer reset you...
If people read your business content but don't buy, it might be an issue with your messaging. Your business coaches Corry and Melissa explain how to become a powerful copywriter who speaks your customer's language and keeps it simple, using stories and clear instructions on what your audience should do next.
Grab your discount at Sagebrush Home: https://sagebrushhome.com/?ac=mpep10 (Code at checkout: “MPEP10”)
Over 40 and sometimes feeling like you're past your prime in business? You're not! Corry and Melissa are here to show you what you have to offer as a entreprenuer in your 40s, 50s, and beyond. If you feel imposter syndrome at work and you're in this age category, by the end of this episode you'll know exactly what makes over-forty successful women entreprenuers such powerhouses.
Grab your Over 40 Business Growth Blueprint h...
If you want it to succeed, you have to eliminate what’s not working in your business. Corry and Melissa teach you how to identify and let go of unprofitable elements of your business, whether that means offers, clients or even team members. And most importantly, they show you how to do it with integrity.
Grab your LMNT (and get a FREE electrolyte sample pack): https://elementallabs.refr.cc/default/u/corryfrazier
We all want to succeed, right? But how do you define success in the first place? Corry and Melissa chat with Chad Brown, The Business Reboot’s accountant and owner of multiple businesses, about how he shifted his goals to prioritize his family and health. Learn to value what matters most, discover the power of saying “no,” and stop chasing someone else’s definition of success.
Grab your 10% discount at OSEA:
https://osea...
Stop what you’re doing, breathe deep, and remember: your work matters. It sounds obvious, but it can be easy to forget when times get tough. In this special pep talk, Corry and Melissa share their own stories and remind you to celebrate your progress throughout your entrepreneurial journey. Shifting your perspective will help you make a lasting impact on those you serve.
Grab your Element here: Element Electrolyte Drink Mix
In an uncertain economic environment, you’ve got to get “scrappy” to keep growing. For Corry and Melissa, that means being resourceful and strategic in your drive for business success, and most importantly, growing in an ethical way. Learn to awaken your “business brain” and generate sustainable growth in any season!
Grab your 10% discount at OSEA:
https://oseamalibu.com/?rfsn=8120698.87100a&utm_source=refersion&...
Do you dream of turning your side hustle into a full-time business? Before you take the leap... make sure you’re ready and that your business is profitable. Corry and Melissa discuss the challenges and pitfalls of going full-time with your side gig, and explain what to do (and what to avoid) to increase your chances of success.
Grab your 10% discount at Just Ingredients:
just.crrnt.app/4L2XlMb_ (Code at checkout: CORRYF...
Have you ever poured time, energy and cash into a new offer only for it to flop? Here’s the good news: your idea probably isn’t bad – it just needs some tweaking. Corry and Melissa discuss the magic of beta testing, share their own success (and failure) stories, and give you 5 simple steps to refine your ideas before you launch. Learn how to gather feedback, avoid costly mistakes, and create offers that actually make money...
Have you ever had a minor panic attack when you opened a restaurant menu with TONS of options? You’re not alone. In fact, studies show that customers are more likely to buy when they have fewer choices. Corry and Melissa explain how to simplify your business and avoid the “What’s Next” Syndrome: an insatiable desire for “the next thing” that confuses your customers and hurts your revenue. Learn to focus on what’s working, ...
Have you ever had a new product completely flop? Corry and Melissa have been there and back, and share their own stories and advice on how to create offers that resonate with your ideal customer. Here’s a spoiler: you can’t just sell products – you have to solve problems. Learn how to craft offers that are simple, profitable, and are easy to say YES to!
Schedule a discovery call with us!
Join our BUILT workshop series.
What stories did you hear about money as a child? Believe it or not, those beliefs impact how you manage money as an adult. Corry and Melissa talk about their own “money blocks” from childhood and share strategies to overcome them. Learn how to identify your “money stories” and shift your mindset to achieve financial freedom that opens you up for even better things in your business!
Get our Money Matters PDF
Do you feel stuck in your business growth? Maybe it’s time to plan a retreat! Corry and Melissa, fresh off of their Q1 getaway in Charleston, explain how quarterly work retreats create the change of pace and scenery you need to recharge, spark fresh ideas and make strategic plans that move the needle in your business. And don’t worry: you don’t need a big budget to make this work. Corry and Melissa share practical tips to ...
Corry and Melissa chat with Scout Brisson, CEO of De Soi, a fast-growing non-alcoholic beverage company co-founded by Katy Perry and Morgan McLachlan. Scout shares her unlikely journey from studying pre-med at MIT to leading De Soi and touches on leadership, decision-making and productivity, and shares a leadership superpower: the one question you can always ask to reduce decision fatigue.
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