EP 435: How to Master Your Emotional State & Break Any Unconscious Pattern with Ryan Zofay

Have you ever felt trapped by patterns you know aren’t serving you, yet somehow can’t break free?

While most personal development focuses on external strategies, real transformation happens when you master what’s going on internally. In this powerful episode, entrepreneur and transformational speaker Ryan Zofay reveals the performance psychology framework that took him from being pronounced dead at a crime scene to building a nine-figure healthcare business with over 600 employees.

The Rock Bottom That Changed Everything

October 8, 2001. After a weekend of drugs and alcohol, Ryan was running from police, terrified of 25 years to life in prison. He flipped his car and was pronounced dead at the scene.

Growing up with a drug-addicted mother who used him to commit crimes and an alcoholic father, Ryan spent two years in and out of juvenile detention. When he woke up after that accident, a transformation began. Through the 12-step program and his sponsor, Rev. Dave Hott, Ryan discovered the foundation of everything he teaches: the gift of living is giving.

Understanding Performance Psychology

Ryan developed a framework that breaks down how humans create their reality:

• Your thoughts create your choices
• Your choices create your behaviours
• Your behaviours create your experiences
• Your experiences create your emotional state

Most people try to change outcomes without addressing what’s creating those outcomes. Performance psychology teaches you to master your thoughts and emotional state so you can control your actions.

The Unconscious Program Running Your Life

Ryan’s most powerful insight: “You will never be consistent with anything that is inconsistent with your unconscious program.”

This is why people know they need to leave a relationship but can’t. They know they need a new career but stay stuck. The unconscious mind keeps you safe by resisting unfamiliar territory.

Choose Your Pain Wisely

“You’re going to experience pain in staying the same, or you’re going to experience pain for growing. Pick which pain you want, because it’s going to happen either way.”

The difference? The pain of growing gets you somewhere with satisfaction, relief, and progress.

Feel It to Heal It

Ryan’s most important teaching: you have to feel the feelings to heal them.

Most people avoid emotions through drinking, gambling, overworking, or other escapes. But “if you’re not feeling it, you’re never going to get to where you want to be.”

When you express emotions and feel the feelings of transformation, you build that muscle. Then you’re in control of how you feel.

Your Relationship With Money

Your relationship with money at an unconscious level is why you’re not making the money you want.

Ryan’s revealing exercise: complete “When I have money, I feel…” and “When I don’t have money, I feel…”

If having or not having money determines your feelings, that’s the problem. You have to feel good before the money is made. You have to be the millionaire before the money arrives.

Addressing Past Voids

Ryan’s process takes people back to where the original void started. In early formative years, children experience voids like not being good enough or not getting enough attention. These stored sensations develop into belief systems.

When people express t