When looking for the most out of their sponsorship, Idaho Central Credit Union (ICCU) looks to schools in need and then makes a big difference for their students and community. To hear how they do it, Justin and Matt spoke with Clark Rasmussen, Marketing Sponsorship Supervisor at ICCU. He shares the details of providing video displays and scoreboards for schools, the pillars they use to determine the right fit and how the impact lasts for years to come.
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