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August 21, 2025 9 mins

What do you really want? (And why that question feels so hard)

We can all list what we don’t want…burnout, bad bosses, endless countdowns to Friday. But when it comes to answering “What do I want?” most people find it harder to answer than expected. In fact, over 85% of people admit they don’t know what they truly want in life or their career. In this episode, I share why focusing on what you don’t want keeps you stuck…and how shifting to what you do want points you toward a more fulfilling personal and professional life. Feeling stuck? Find yourself saying, “I don’t want this…” more than “I do want that…”? Tired of running on autopilot? Take a listen.

Here's what you'll learn:

  • Why focusing on what you don’t want keeps you in the very place you’re trying to escape
  • How the “pink elephant” effect hijacks your attention
  • Three clarifying questions that unlock what you really want
  • How small, everyday clues (like what lights you up) point to bigger patterns
  • Why writing it down matters (and how it helps create direction without needing a perfect plan)

Two takeaways you can try today:

  1. When you catch yourself focusing on what you don’t want, pause and ask: “Okay, then what DO I want?
  2. Answer these three questions in writing (no editing, no disclaimers):
    1. When have I felt most alive or fulfilled in the past year?
    2. If I could wave a magic wand, what would my ideal personal and professional life look like?
    3. What do I want to experience more of?
Thanks for listening! 

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