This is the second episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs!
In this series, we speak with top airline digital and ecommerce leaders to uncover how they drive growth, optimize digital performance, and build smarter strategies for the future.
For this episode, we traveled to Istanbul to meet with Sevilay Gökduman, Group Head of Digital Channel Management & e-Commerce at Pegasus Airlines.
In this episode, we talk about:
-
Sevilay’s 16-year journey from revenue management to leading digital team at Pegasus
-
How Pegasus is using gamification and loyalty to boost mobile app engagement
-
Why the BolBol program is at the heart of their digital strategy
-
Personalization and the challenges of building a smarter booking flow
-
The role of testing, CRO, and agile teams in Pegasus’ digital growth
This episode is full of practical insights for airline digital, UX, loyalty, and ecommerce professionals looking to create better user experiences and long-term engagement.
RESOURCES: Full article with highlights and takeaways from this episode:
https://diggintravel.com/airline-leaders-pegasus-digital-loyalty/
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.