Airline UX Series: Data-Driven UX—Lessons from Turkish Airlines

This is the fifth podcast in our Airline UX Series in partnership with 815Labs!

In this series, we’re speaking with top airline and travel UX leaders to uncover the secrets behind building exceptional digital experiences.

This time, we dive into the world of digital analytics and data-driven UX with Kamran Emre Sayin, Digital Analytics and MarTech Leader at Turkish Airlines Technology. His team recently implemented a sophisticated analytics framework that helps measure and optimize user experience across Turkish Airlines’ digital platforms.

Kamran shares insights on:

• Tracking 400+ event-level dimensions to improve the booking journey
• Ensuring clean, reliable data for better decision-making
• Moving toward server-side tracking and qualitative analytics to uncover deeper insights
• The impact of AI on analytics and the challenges of a cookieless future

This episode is packed with actionable takeaways for airline digital and UX leaders looking to leverage analytics for better user experiences and business results.

RESOURCES:

You can find the full article with key insights, quotes, and takeaways from this episode here:

https://diggintravel.com/airline-data-driven-ux-turkish-airlines/