June 2, 2025 • 19 mins
In this exclusive episode of The Dillon England Show, I sit down with the founder of Fisher Capital while I was at AMFEST to discuss why more Americans are turning to gold and silver as a hedge against inflation, financial collapse, and centralized control.
We talk about:
Why gold is real money, not just an investment
How owning precious metals lets you "debank" yourself
The explosive rise of Fisher Capital since 2020
Why young entrepreneurs should master sales
How to start building legacy wealth outside the system
I hope you enjoy our conversation.
Order our LOW ACID COFFEE "THE BROADCAST BREW"
https://www.coolbeanscoffeemi.com/product-page/broadcast-brew-low-acid-blend
Thank you to Cool Beans Coffee Brewery for your partnership!
#TheDillonEnglandShow
ABOUT THE DILLON ENGLAND SHOW
Our mission is to provide authentic conversations with interesting people, covering everything from entrepreneurship and personal finance to culture and values — all in a format that’s honest, entertaining, and impactful.
Connect with Dillon:
Twitter: https://twitter.com/dillonmengland
LinkedIn: https://www.linkedin.com/in/dillonmengland/
Facebook: https://www.facebook.com/dillon.england.5
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-dillon-england-show--6370921/support.
We talk about:
Why gold is real money, not just an investment
How owning precious metals lets you "debank" yourself
The explosive rise of Fisher Capital since 2020
Why young entrepreneurs should master sales
How to start building legacy wealth outside the system
I hope you enjoy our conversation.
Order our LOW ACID COFFEE "THE BROADCAST BREW"
https://www.coolbeanscoffeemi.com/product-page/broadcast-brew-low-acid-blend
Thank you to Cool Beans Coffee Brewery for your partnership!
#TheDillonEnglandShow
ABOUT THE DILLON ENGLAND SHOW
Our mission is to provide authentic conversations with interesting people, covering everything from entrepreneurship and personal finance to culture and values — all in a format that’s honest, entertaining, and impactful.
Connect with Dillon:
Twitter: https://twitter.com/dillonmengland
LinkedIn: https://www.linkedin.com/in/dillonmengland/
Facebook: https://www.facebook.com/dillon.england.5
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-dillon-england-show--6370921/support.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
When you buy gold and silver and you own it
out right, and you hold it yourself, you essentially become
your own bank. Right, So before they dbank you, right,
as some of these other companies here at the event
are talking about, you can literally de bank yourself. Gold
is the only form of money that's not coupled with
a nation's debt or attached to a central bank. That's
why it's not relying on one country's economy to perform.
(00:22):
It's a globally traded form of money. But you know,
some people don't even consider it a form of money.
They consider it in an asset or an investment. I
think it's money, you know, and that's how I see it,
you know, in its cheapest and purest forms. I I'm
not going to insult my clients. And if their request
is they want to put one hundred percent of their
life savings in gold and silver, I'm not going to
(00:44):
tell them no. But I will tell them, you know,
our recommendation is twenty percent of a portfolio of your
investment capital. That's our recommendation. We don't believe you should
necessarily do more than that. I understand why people do, though.
The truth is we're competing with other financial advisory companies
more than we're competing with other gold companies. Here we go.
Speaker 2 (01:08):
Awesome, brother, all right, how are you holding up?
Speaker 1 (01:11):
I'm good, I'm good. Yeah, Yeah, we're live.
Speaker 3 (01:13):
Yes, sir, okay, we're recording. You've probably done a million
interviews at this point.
Speaker 1 (01:17):
Huh. I've done a lot, and let's keep him rolling?
Why not? Yeah?
Speaker 2 (01:21):
Why not do one more?
Speaker 4 (01:22):
Then?
Speaker 2 (01:22):
He said the best for last? You know, Aubrey text me.
I'm like, yeah, absolutely, I'd love to I love to chat.
Speaker 1 (01:27):
So it's good to meet you here, Dylan England. Yes, sir,
where are you from?
Speaker 2 (01:30):
From Detroit?
Speaker 1 (01:31):
Okay?
Speaker 2 (01:32):
And I absolutely this is awesome. Emphasis is great.
Speaker 1 (01:36):
Did you guys sponsoring? We are? We sponsored an event
in Detroit too, really turning point of Action conference.
Speaker 2 (01:41):
Yeah, that's where I met Brandon Tatum.
Speaker 1 (01:43):
Oh you were there?
Speaker 2 (01:44):
Oh I didn't go there.
Speaker 3 (01:45):
I texted him all right, ivery shot on contact for
him and we hung out after its came on my podcast,
And that's why I'm here.
Speaker 1 (01:50):
Yeah. I was going to do some work with him today,
but apparently someone on his team that something happened in
an emergency room, and yeah, he had to skip out.
Of the event. And he's a great guy. He was
on my podcast here last year and yeah, he's amazing.
Speaker 2 (02:04):
Yeah, it's kind of cool.
Speaker 3 (02:05):
So I started this podcast but a year ago on
business on entrepreneurship, and that's like, that's still kind of
my core Niche we kind.
Speaker 2 (02:11):
Of exploded, you know.
Speaker 1 (02:12):
I like this topic. I really do. Yeah.
Speaker 3 (02:15):
I mean, given your I read a little of your bio,
but we've been back to back to back to back,
so I thought it instead of me trying to butcher
your bio, I think it'd be better for you to
kind of just give us a little bit of your
story and who you are, and then we can go
over there.
Speaker 1 (02:27):
Well, that's a long story. That's a long story. I
moved around a lot growing up, so I've lived in
like nine different states. I moved to Los Angeles and
to say, I've lived in the longest California and I've
lived there for over ten years. I moved there to
pursue acting and music, and I just couldn't really make
(02:49):
any real money at it, and I wanted a nine
to five jobs that could have a steady schedule, working
in restaurants and being all over the place, you know,
with the scheduling didn't make it easy for me to say, like, all,
I can do these gigs at night, I play guitar
and singh cool. But I stumbled into sales, and I
(03:11):
I just knew it was my calling. I worked in
a call center selling extended auto warranties, and then I
moved on to like all kinds of odd sales jobs.
I just wanted to learn as many pitches as I could,
and I knew that if I just kept sharpening my sword,
a good opportunity would come my way. And then the
first decent money I made was in debt relief. Okay,
(03:35):
there's obviously a debt crisis, sony. Anytime you find yourself
in a trillion dollar industry, you can actually do really
well by capturing just one percent of that of that market, right,
So that's what I realized. I realized that, you know,
whatever I wanted to be in was was going to
be centered around finance. That's where all the money is.
So with that being said, I stumbled into precious metal sales,
(04:00):
and I worked out a few other firms before I
started my own, you know, and then the rest is history.
Now here we are.
Speaker 3 (04:07):
Did you always have that like entrepreneurial itch or did
it kind of come later in life once you taste
it a little bit of the sales game.
Speaker 1 (04:13):
Well, I knew I wanted to be in business for myself.
I think that a lot of entrepreneurs have strong sales backgrounds, right,
you know, Mark Cuban even says like, oh, if I
lost all my money, I would make it back because
the first thing I would do is I would get
a sales job. And all that does is it allows
you to you know, stack your money because it costs
(04:33):
money to start a business, obviously, and I never wanted
to take on debt. There's companies that start off by
trying to raise money before they even have proof of concept,
and I don't agree with that model. I don't like it.
I don't like the risks associated with it. And I
think that I just didn't feel good about Well number one,
I didn't even have credit, so it wasn't even an
(04:54):
option for me. Yeah, I could have easily pitched people though, right,
I could have pitched people on my and you know,
I just never really went that route.
Speaker 3 (05:03):
But so give us the premise of Fisher Capital because
I did it again. Thirty second research is not your
normal invest in company, No, I could gather.
Speaker 1 (05:11):
We're a retail precious metals firm, right, so we specialize
in acquiring assets at wholesale costs and we sell them
for retail costs. You know, we obviously build a margin
into the products, but we get them much cheaper than
anyone else can because of the commitments we have, and
we offer a price match guarantee on those products. So
(05:32):
for gold and silver coins, some of the most common
coins you probably have heard of, like gold American Eagles,
silver American Eagles, gold maple leafs, and those are really
trusted products that people buy and I refer to them
as products because they while people use them for investment purposes.
The exemption and the reason why you can go sell
(05:54):
your coin collection on eBay but you can't sell your
stock portfolio, you know, is because there's no regulation stating
that it's classified as an investment. If it's a retail goods,
it becomes a retail product when it's manufactured, right, so
you know, the business is pretty simple. We're just like
any other store, like a Walmart. You know. What they
(06:15):
have is they have a team of buyers that works
with vendors and they decide what merchandise to put on
their shelves, and they buy a wholesale and they sold
at retail. So it's very similar to that.
Speaker 3 (06:24):
What part does the whole distrust of the banking system
play into what you guys are doing. I know that
a lot of people are nervous about if let's say,
you know, everyone pulled out all of their money at
the same time the banking goes away.
Speaker 2 (06:38):
Right, right?
Speaker 1 (06:38):
Is there a bank run? Yeah?
Speaker 3 (06:40):
Is there a play to what you guys do? Is says, Hey,
if you invest in gold and silver, it's a potential
safer opportunity.
Speaker 1 (06:48):
Well, if the concern is that you are not going
to be able to access your money. When you buy
gold and silver and you own it out right and
you hold it yourself, you essentially become your own bank. Right,
so before they d bank you, right, as some of
these other companies here at the event are talking about,
you can literally dbank yourself. You don't have to, you know,
(07:08):
inherit the third party and counterparty risk of another financial
institution because you are not reliant on that institution anymore.
Not to mention, gold is the only form of money
that's not coupled with the nation's debt or attached to
a central bank. That's why it's not reliant on one
country's economy to perform. It's a globally traded form of money,
(07:29):
but you know, some people don't even consider it a
form of money. They consider it in an asset or
an investment. I think it's money, you know, and that's
how I see it, you know, in its cheapest and
curest forms. But a lot of the coins and products
that we sell or investment grades. So there's case studies
that show the track record on coins is always going
(07:51):
to be better than bars. They bear higher premiums and
they're just more desirable, more more trusted on the market,
so there's a higher demand for them. In the first place,
where you see banks buy a lot of is just
bullying bars. But those are not used amongst you know,
common people, right, That's you know why we have coins
(08:12):
in the first place. Coins that are rare, numismatic, or
in limited mintage tend to have a better track record
over long periods of time, but they cost more, right,
so they have higher premiums on them. For clients who
are able to buy those type of coins inside of
retirement accounts, like an IRA or a four to one
K that you would roll over to a self directed
(08:34):
account where you can buy other assets like real estate, cryptocurrency,
invest in private equity, and even gold and silver. That
can actually create a tax advantage for the client because
the higher premium isn't reported. All the IRS reports is
that it's a spot price of the gold and silver.
So one of the reasons why the IRA rollover is
(08:54):
so popular is because you know, if these people pay
that premium to buy it in the first place, at
least it's offset by the reporting requirement you know, inside
of the IRA. So those people are also redirecting their savings,
oftentimes from the stock market. So it kills two birds
with one stone. They've not only reduced their exposure to
the Wall Street and a potential you know, drop in
(09:16):
asset value if that we go into a recession, but
then they put themselves in an asset that's actually proven
to perform extremely well during worst case scenarios like financial crisis.
Speaker 3 (09:26):
In a minimum, it's a good idea to at least
diversify into something like that.
Speaker 1 (09:30):
That's our recommendation. I mean, like, look, you've got people
that you know and you know how these events are
and the type of people that are here are very
conservative and some are very radical. Some are like, I
don't trust the government. I'm going to put all my
money in gold. I'm not going to I'm not going
to put my money into bank. Trust the bank. And well, yeah,
it's it's it's great because we can offer them a solution, right,
(09:50):
But I can't tell that person like, hey, don't you
think that's a little crazy. I'm not going to insult
my clients. And if their request is they want to
put one hundred percent of their life savings and go
and silver, I'm not going to tell them no. But
I will tell them, you know, our recommendation is twenty
percent of a portfolio of your investment capital. That's our recommendation.
We don't believe you should necessarily do more than that.
(10:11):
I understand why people do, though, and I have more
than that, but I'm a little biased. I own a
gold firm.
Speaker 2 (10:17):
So, and how long has Fisher Capital been open?
Speaker 1 (10:20):
I started this company in twenty twenty, so what was it?
It was like August twenty twenty, so it's only four
years old. It did really well, you know, the right place,
right time, and also the way we marketed the firm
is a big part of the success. Right. So roughly
four years they called us the fastest growing precious metals
(10:42):
company in the country at wont and they had us
on a list of like some of our competitors. Does
that mean we're the biggest and the largest, No, But
what it means is that we were growing the fastest
at the time they wrote it, and we were, I
mean we, you know, scaled very quickly.
Speaker 3 (10:56):
So what do you think the potential for this company is?
I mean million dollars by age twenty seven? And your
sales guy, and you also strike me as a guy
that's not going to stop at one company.
Speaker 2 (11:05):
I'm sure you have other ideas.
Speaker 1 (11:06):
Yes, I'm involved with three other companies right now, and
I mean where I see this company long term is
I just wanted to be a legacy firm. I wanted
to become a household name, a trusted name, and a
trusted retailer for gold and silver products. And I wanted
people who are interested in gold to have a personalized
(11:27):
representative that's able to help them and actually have real
experts that have cultivated a long term relationship with the client.
And what you oftentimes. See is if a client goes
to a coin shop that's local them, right, the coin
shop has more overhead almost thing we do in many aspects,
right sure, And you know I have an office that's
(11:50):
the you know, much bigger than an average coin shop probably,
But the reality is that you know, we do this
on a national scale. Because we do this on national scale,
were able to reach more people.
Speaker 2 (12:01):
Just waiting for someone to walk into your store.
Speaker 1 (12:03):
Right yeah. Right. And also, I mean, I'll be completely honest,
we have an aggressive sales team. And when I say aggressive,
I mean that in the sense that we are constantly
reaching out to people and we're not waiting for people
to walk in the store. We do online marketing and
they opt in and I have a team of people
that calls them. So it is telemarketing in a sense. Yeah.
Speaker 3 (12:24):
Well, I mean your background sales, you're just using what
you know. And that's what I said, a marketp is.
I mean, listen, the best I say is on my
show all the time. For the entrepreneurs that I've had
on I've been blessed to have some great like I
just had a CEO of an eight hundred man company
on my show, and you just talked to me about
culture and he said, like, if you can sell anything
like you can build anything.
Speaker 2 (12:43):
Yeah, And that's exactly what.
Speaker 1 (12:44):
It's one hundred percent true. I mean, regulators don't like
those kind of that kind of language. Oh, they use
aggressive sales tactics and they induce people into buying products
they didn't understand. Like that's that's a big challenge that
we have in this industry because they obviously want to
regulate it the same way they wanted to regulate cryptocurrency,
and they want to develop case slaw to do that
(13:05):
because the reality is that you've got a bunch of
young guys that don't require a license, but yet they
are able to move someone's retirement account into these products.
And typically, the truth is we're competing with other financial
advisory companies more than we're competing with other gold companies,
right because the clients it's very that we deal with.
(13:28):
It's very rare that they tell us, Oh, I'm talking
to this other firm, I'm shopping because you know why,
I don't want a shopper. I want somebody who we've
reached that has already done some research and not really
found any alternatives. And then you know, there's a fact
in sales which is this, if you have a cheaper
price than somebody else, but they don't like you, that
(13:52):
person will buy from the person they like, and they
won't mind spending a little bit more money if they
just like that person better, right, because people want to
do business with people that they like. Yeah, and that's it.
It's every time, And that's that's the truth for me. Yeah,
it's the truth for most anybody I talked to. So
when you're talking about, you know, something like an investment
for example, like you know, that's a relationship based sale,
(14:15):
it's it's not something that just it's solely about the problems.
Speaker 2 (14:17):
That's what sales should be. Yeah, it should be the
opportunity to build a relationship with people.
Speaker 3 (14:21):
I have one question for you. A lot of MYNT
listeners are young entrepreneurs eighteen to thirty. Yeah, what advice
would you give to someone that currently doesn't have a
company they're thinking about starting one. Maybe it's something like
you that you did sales and then you're like I
could do this better in my own way, or it's
just someone looking to get into it the first time.
What is something that you wish you would have known
before you started Fisher Capital that you know now that
(14:44):
maybe you could pass on to the next generation of entrepreneurs.
Speaker 1 (14:47):
Well, something I didn't know. It's it's hard because I
kind of figured it out all is along the way, right,
So it's hard for me to pinpoint one thing I
would just this is the advice I would give anybody.
So when I see people that have big ideas, especially right,
Like if you go, like if you're a solo preneur, right,
(15:08):
and you are somebody who can conduct their entire business
just with themselves and you don't need a team, then
you're going to learn quickly if you ever want to scale, like,
you really need to be in a position where you
can't ask other people to do things that you're not
willing to do yourself. Yeah, And they think a lot
of companies run the problems when the leadership reor lies
on other people to do jobs that they don't even
(15:28):
know how to do. Oftentimes, I've seen companies, you know,
not to name anyone specific, but I've seen companies, you know,
put a board of different people with different roles together
and that's before they've even really launched or sold anything, Right,
And they think they need all these different roles. When
you know, my company was literally just me and a
(15:50):
few other guys when I started, right, I got big
about fifty strong man. That's great, I mean, if you
And the truth is it's it's quality over quant I
can put more people in seats at my firm. There's
room for them. I have a big office and some
of the chairs are empty and we could feel them.
But it's about building the right team that's really critical.
(16:12):
I think that sales is one of those things. It's
actually a talent based position, right, So it's not like
someone and actually the people who have walked into Fisher,
who have applied that have degrees, who are the most qualified,
most educated, and the people that I would have wanted
the most because everyone wants that. They want to be
proud to be able to say, oh, the person I
put in this position is highly qualified. Right. And that's
(16:35):
why Jordan Belford actually calls sales the great equalizer. I
have guys working for me that make more money than
the doctors of the hospital next to us, and it's
just a fact. And here's why. It's because they work
a lot harder and they don't rely on somebody else
like they we provide them leads and we do marketing,
and they're able to call those people, but it's them
(16:57):
who earns the client. Like so, if I have somebody
average on those calls, and I have somebody average who's
not a very talented salesperson, that's almost an innate ability.
I can teach anybody our process right, And.
Speaker 2 (17:10):
That's what you want to sales more.
Speaker 1 (17:12):
You educate the client on the process. The client knows
the process, so therefore I can teach anybody it right
because they're the ones going through it. So if you
can teach somebody who's you know, sixty years old how
to do this and how to roll over their account
into gold and silver, well, when it makes sense, I
can teach someone who's twenty five years old at or
someone who's thirty years old. And we have a very
(17:32):
young culture at our company. But I will say that
their ability to connect with those people and to make
them like them, that's not something I can teach. It's
just not so in my line of work. It's hard
to answer the question of you know, I would just say,
you know, you've got to just surround yourself with the
(17:53):
right people and that's it. You know, and I've gone
through every worst case scenario with my company, whether it
was frivolous lawsuits, regular I had a group of guys
that try to steal all my leads, all my data,
try to use it to start a competing firm. Like
I've literally been through it all, you know, So I
can tell you that it all just comes down to
the people you surround yourself with. And you know, I
(18:14):
learned learned some hard lessons there, all.
Speaker 4 (18:16):
Right, work and people's find you guys supportant text medals
to two six seven eight six, because with that link
for this unique podcast, this is only for the podcast
they've done here that given this link out.
Speaker 5 (18:28):
If you text medals to two six seven eight six,
we will actually send you a half ound silver coin.
All you're gonna do is respond to the link that
you receive. Once you text that keyword medals to two
six seven eight six, you get a link, click that
and just fill your name front of an email and
our guys will reach out to you and also be
in contact with you to follow up and get you
out that silver coin.
Speaker 1 (18:49):
Awesome, And that's for Turning Point USA only, So we're.
Speaker 2 (18:52):
Going to do a longer one another time.
Speaker 3 (18:53):
I'm sorry I got that short hands, but appreciate you
brothers pleasure meeting you. A lot of our listeners are
gonna appreciate that as well, So thank you brother, Thank
you guys, and subscribe.
Speaker 2 (19:03):
We see you guys the next Thanks brother,
When you buy gold and silver and you own it
out right, and you hold it yourself, you essentially become
your own bank. Right, So before they dbank you, right,
as some of these other companies here at the event
are talking about, you can literally de bank yourself. Gold
is the only form of money that's not coupled with
a nation's debt or attached to a central bank. That's
why it's not relying on one country's economy to perform.
(00:22):
It's a globally traded form of money. But you know,
some people don't even consider it a form of money.
They consider it in an asset or an investment. I
think it's money, you know, and that's how I see it,
you know, in its cheapest and purest forms. I I'm
not going to insult my clients. And if their request
is they want to put one hundred percent of their
life savings in gold and silver, I'm not going to
(00:44):
tell them no. But I will tell them, you know,
our recommendation is twenty percent of a portfolio of your
investment capital. That's our recommendation. We don't believe you should
necessarily do more than that. I understand why people do, though.
The truth is we're competing with other financial advisory companies
more than we're competing with other gold companies. Here we go.
Speaker 2 (01:08):
Awesome, brother, all right, how are you holding up?
Speaker 1 (01:11):
I'm good, I'm good. Yeah, Yeah, we're live.
Speaker 3 (01:13):
Yes, sir, okay, we're recording. You've probably done a million
interviews at this point.
Speaker 1 (01:17):
Huh. I've done a lot, and let's keep him rolling?
Why not? Yeah?
Speaker 2 (01:21):
Why not do one more?
Speaker 4 (01:22):
Then?
Speaker 2 (01:22):
He said the best for last? You know, Aubrey text me.
I'm like, yeah, absolutely, I'd love to I love to chat.
Speaker 1 (01:27):
So it's good to meet you here, Dylan England. Yes, sir,
where are you from?
Speaker 2 (01:30):
From Detroit?
Speaker 1 (01:31):
Okay?
Speaker 2 (01:32):
And I absolutely this is awesome. Emphasis is great.
Speaker 1 (01:36):
Did you guys sponsoring? We are? We sponsored an event
in Detroit too, really turning point of Action conference.
Speaker 2 (01:41):
Yeah, that's where I met Brandon Tatum.
Speaker 1 (01:43):
Oh you were there?
Speaker 2 (01:44):
Oh I didn't go there.
Speaker 3 (01:45):
I texted him all right, ivery shot on contact for
him and we hung out after its came on my podcast,
And that's why I'm here.
Speaker 1 (01:50):
Yeah. I was going to do some work with him today,
but apparently someone on his team that something happened in
an emergency room, and yeah, he had to skip out.
Of the event. And he's a great guy. He was
on my podcast here last year and yeah, he's amazing.
Speaker 2 (02:04):
Yeah, it's kind of cool.
Speaker 3 (02:05):
So I started this podcast but a year ago on
business on entrepreneurship, and that's like, that's still kind of
my core Niche we kind.
Speaker 2 (02:11):
Of exploded, you know.
Speaker 1 (02:12):
I like this topic. I really do. Yeah.
Speaker 3 (02:15):
I mean, given your I read a little of your bio,
but we've been back to back to back to back,
so I thought it instead of me trying to butcher
your bio, I think it'd be better for you to
kind of just give us a little bit of your
story and who you are, and then we can go
over there.
Speaker 1 (02:27):
Well, that's a long story. That's a long story. I
moved around a lot growing up, so I've lived in
like nine different states. I moved to Los Angeles and
to say, I've lived in the longest California and I've
lived there for over ten years. I moved there to
pursue acting and music, and I just couldn't really make
(02:49):
any real money at it, and I wanted a nine
to five jobs that could have a steady schedule, working
in restaurants and being all over the place, you know,
with the scheduling didn't make it easy for me to say, like, all,
I can do these gigs at night, I play guitar
and singh cool. But I stumbled into sales, and I
(03:11):
I just knew it was my calling. I worked in
a call center selling extended auto warranties, and then I
moved on to like all kinds of odd sales jobs.
I just wanted to learn as many pitches as I could,
and I knew that if I just kept sharpening my sword,
a good opportunity would come my way. And then the
first decent money I made was in debt relief. Okay,
(03:35):
there's obviously a debt crisis, sony. Anytime you find yourself
in a trillion dollar industry, you can actually do really
well by capturing just one percent of that of that market, right,
So that's what I realized. I realized that, you know,
whatever I wanted to be in was was going to
be centered around finance. That's where all the money is.
So with that being said, I stumbled into precious metal sales,
(04:00):
and I worked out a few other firms before I
started my own, you know, and then the rest is history.
Now here we are.
Speaker 3 (04:07):
Did you always have that like entrepreneurial itch or did
it kind of come later in life once you taste
it a little bit of the sales game.
Speaker 1 (04:13):
Well, I knew I wanted to be in business for myself.
I think that a lot of entrepreneurs have strong sales backgrounds, right,
you know, Mark Cuban even says like, oh, if I
lost all my money, I would make it back because
the first thing I would do is I would get
a sales job. And all that does is it allows
you to you know, stack your money because it costs
(04:33):
money to start a business, obviously, and I never wanted
to take on debt. There's companies that start off by
trying to raise money before they even have proof of concept,
and I don't agree with that model. I don't like it.
I don't like the risks associated with it. And I
think that I just didn't feel good about Well number one,
I didn't even have credit, so it wasn't even an
(04:54):
option for me. Yeah, I could have easily pitched people though, right,
I could have pitched people on my and you know,
I just never really went that route.
Speaker 3 (05:03):
But so give us the premise of Fisher Capital because
I did it again. Thirty second research is not your
normal invest in company, No, I could gather.
Speaker 1 (05:11):
We're a retail precious metals firm, right, so we specialize
in acquiring assets at wholesale costs and we sell them
for retail costs. You know, we obviously build a margin
into the products, but we get them much cheaper than
anyone else can because of the commitments we have, and
we offer a price match guarantee on those products. So
(05:32):
for gold and silver coins, some of the most common
coins you probably have heard of, like gold American Eagles,
silver American Eagles, gold maple leafs, and those are really
trusted products that people buy and I refer to them
as products because they while people use them for investment purposes.
The exemption and the reason why you can go sell
(05:54):
your coin collection on eBay but you can't sell your
stock portfolio, you know, is because there's no regulation stating
that it's classified as an investment. If it's a retail goods,
it becomes a retail product when it's manufactured, right, so
you know, the business is pretty simple. We're just like
any other store, like a Walmart. You know. What they
(06:15):
have is they have a team of buyers that works
with vendors and they decide what merchandise to put on
their shelves, and they buy a wholesale and they sold
at retail. So it's very similar to that.
Speaker 3 (06:24):
What part does the whole distrust of the banking system
play into what you guys are doing. I know that
a lot of people are nervous about if let's say,
you know, everyone pulled out all of their money at
the same time the banking goes away.
Speaker 2 (06:38):
Right, right?
Speaker 1 (06:38):
Is there a bank run? Yeah?
Speaker 3 (06:40):
Is there a play to what you guys do? Is says, Hey,
if you invest in gold and silver, it's a potential
safer opportunity.
Speaker 1 (06:48):
Well, if the concern is that you are not going
to be able to access your money. When you buy
gold and silver and you own it out right and
you hold it yourself, you essentially become your own bank. Right,
so before they d bank you, right, as some of
these other companies here at the event are talking about,
you can literally dbank yourself. You don't have to, you know,
(07:08):
inherit the third party and counterparty risk of another financial
institution because you are not reliant on that institution anymore.
Not to mention, gold is the only form of money
that's not coupled with the nation's debt or attached to
a central bank. That's why it's not reliant on one
country's economy to perform. It's a globally traded form of money,
(07:29):
but you know, some people don't even consider it a
form of money. They consider it in an asset or
an investment. I think it's money, you know, and that's
how I see it, you know, in its cheapest and
curest forms. But a lot of the coins and products
that we sell or investment grades. So there's case studies
that show the track record on coins is always going
(07:51):
to be better than bars. They bear higher premiums and
they're just more desirable, more more trusted on the market,
so there's a higher demand for them. In the first place,
where you see banks buy a lot of is just
bullying bars. But those are not used amongst you know,
common people, right, That's you know why we have coins
(08:12):
in the first place. Coins that are rare, numismatic, or
in limited mintage tend to have a better track record
over long periods of time, but they cost more, right,
so they have higher premiums on them. For clients who
are able to buy those type of coins inside of
retirement accounts, like an IRA or a four to one
K that you would roll over to a self directed
(08:34):
account where you can buy other assets like real estate, cryptocurrency,
invest in private equity, and even gold and silver. That
can actually create a tax advantage for the client because
the higher premium isn't reported. All the IRS reports is
that it's a spot price of the gold and silver.
So one of the reasons why the IRA rollover is
(08:54):
so popular is because you know, if these people pay
that premium to buy it in the first place, at
least it's offset by the reporting requirement you know, inside
of the IRA. So those people are also redirecting their savings,
oftentimes from the stock market. So it kills two birds
with one stone. They've not only reduced their exposure to
the Wall Street and a potential you know, drop in
(09:16):
asset value if that we go into a recession, but
then they put themselves in an asset that's actually proven
to perform extremely well during worst case scenarios like financial crisis.
Speaker 3 (09:26):
In a minimum, it's a good idea to at least
diversify into something like that.
Speaker 1 (09:30):
That's our recommendation. I mean, like, look, you've got people
that you know and you know how these events are
and the type of people that are here are very
conservative and some are very radical. Some are like, I
don't trust the government. I'm going to put all my
money in gold. I'm not going to I'm not going
to put my money into bank. Trust the bank. And well, yeah,
it's it's it's great because we can offer them a solution, right,
(09:50):
But I can't tell that person like, hey, don't you
think that's a little crazy. I'm not going to insult
my clients. And if their request is they want to
put one hundred percent of their life savings and go
and silver, I'm not going to tell them no. But
I will tell them, you know, our recommendation is twenty
percent of a portfolio of your investment capital. That's our recommendation.
We don't believe you should necessarily do more than that.
(10:11):
I understand why people do, though, and I have more
than that, but I'm a little biased. I own a
gold firm.
Speaker 2 (10:17):
So, and how long has Fisher Capital been open?
Speaker 1 (10:20):
I started this company in twenty twenty, so what was it?
It was like August twenty twenty, so it's only four
years old. It did really well, you know, the right place,
right time, and also the way we marketed the firm
is a big part of the success. Right. So roughly
four years they called us the fastest growing precious metals
(10:42):
company in the country at wont and they had us
on a list of like some of our competitors. Does
that mean we're the biggest and the largest, No, But
what it means is that we were growing the fastest
at the time they wrote it, and we were, I
mean we, you know, scaled very quickly.
Speaker 3 (10:56):
So what do you think the potential for this company is?
I mean million dollars by age twenty seven? And your
sales guy, and you also strike me as a guy
that's not going to stop at one company.
Speaker 2 (11:05):
I'm sure you have other ideas.
Speaker 1 (11:06):
Yes, I'm involved with three other companies right now, and
I mean where I see this company long term is
I just wanted to be a legacy firm. I wanted
to become a household name, a trusted name, and a
trusted retailer for gold and silver products. And I wanted
people who are interested in gold to have a personalized
(11:27):
representative that's able to help them and actually have real
experts that have cultivated a long term relationship with the client.
And what you oftentimes. See is if a client goes
to a coin shop that's local them, right, the coin
shop has more overhead almost thing we do in many aspects,
right sure, And you know I have an office that's
(11:50):
the you know, much bigger than an average coin shop probably,
But the reality is that you know, we do this
on a national scale. Because we do this on national scale,
were able to reach more people.
Speaker 2 (12:01):
Just waiting for someone to walk into your store.
Speaker 1 (12:03):
Right yeah. Right. And also, I mean, I'll be completely honest,
we have an aggressive sales team. And when I say aggressive,
I mean that in the sense that we are constantly
reaching out to people and we're not waiting for people
to walk in the store. We do online marketing and
they opt in and I have a team of people
that calls them. So it is telemarketing in a sense. Yeah.
Speaker 3 (12:24):
Well, I mean your background sales, you're just using what
you know. And that's what I said, a marketp is.
I mean, listen, the best I say is on my
show all the time. For the entrepreneurs that I've had
on I've been blessed to have some great like I
just had a CEO of an eight hundred man company
on my show, and you just talked to me about
culture and he said, like, if you can sell anything
like you can build anything.
Speaker 2 (12:43):
Yeah, And that's exactly what.
Speaker 1 (12:44):
It's one hundred percent true. I mean, regulators don't like
those kind of that kind of language. Oh, they use
aggressive sales tactics and they induce people into buying products
they didn't understand. Like that's that's a big challenge that
we have in this industry because they obviously want to
regulate it the same way they wanted to regulate cryptocurrency,
and they want to develop case slaw to do that
(13:05):
because the reality is that you've got a bunch of
young guys that don't require a license, but yet they
are able to move someone's retirement account into these products.
And typically, the truth is we're competing with other financial
advisory companies more than we're competing with other gold companies,
right because the clients it's very that we deal with.
(13:28):
It's very rare that they tell us, Oh, I'm talking
to this other firm, I'm shopping because you know why,
I don't want a shopper. I want somebody who we've
reached that has already done some research and not really
found any alternatives. And then you know, there's a fact
in sales which is this, if you have a cheaper
price than somebody else, but they don't like you, that
(13:52):
person will buy from the person they like, and they
won't mind spending a little bit more money if they
just like that person better, right, because people want to
do business with people that they like. Yeah, and that's it.
It's every time, And that's that's the truth for me. Yeah,
it's the truth for most anybody I talked to. So
when you're talking about, you know, something like an investment
for example, like you know, that's a relationship based sale,
(14:15):
it's it's not something that just it's solely about the problems.
Speaker 2 (14:17):
That's what sales should be. Yeah, it should be the
opportunity to build a relationship with people.
Speaker 3 (14:21):
I have one question for you. A lot of MYNT
listeners are young entrepreneurs eighteen to thirty. Yeah, what advice
would you give to someone that currently doesn't have a
company they're thinking about starting one. Maybe it's something like
you that you did sales and then you're like I
could do this better in my own way, or it's
just someone looking to get into it the first time.
What is something that you wish you would have known
before you started Fisher Capital that you know now that
(14:44):
maybe you could pass on to the next generation of entrepreneurs.
Speaker 1 (14:47):
Well, something I didn't know. It's it's hard because I
kind of figured it out all is along the way, right,
So it's hard for me to pinpoint one thing I
would just this is the advice I would give anybody.
So when I see people that have big ideas, especially right,
Like if you go, like if you're a solo preneur, right,
(15:08):
and you are somebody who can conduct their entire business
just with themselves and you don't need a team, then
you're going to learn quickly if you ever want to scale, like,
you really need to be in a position where you
can't ask other people to do things that you're not
willing to do yourself. Yeah, And they think a lot
of companies run the problems when the leadership reor lies
on other people to do jobs that they don't even
(15:28):
know how to do. Oftentimes, I've seen companies, you know,
not to name anyone specific, but I've seen companies, you know,
put a board of different people with different roles together
and that's before they've even really launched or sold anything, Right,
And they think they need all these different roles. When
you know, my company was literally just me and a
(15:50):
few other guys when I started, right, I got big
about fifty strong man. That's great, I mean, if you
And the truth is it's it's quality over quant I
can put more people in seats at my firm. There's
room for them. I have a big office and some
of the chairs are empty and we could feel them.
But it's about building the right team that's really critical.
(16:12):
I think that sales is one of those things. It's
actually a talent based position, right, So it's not like
someone and actually the people who have walked into Fisher,
who have applied that have degrees, who are the most qualified,
most educated, and the people that I would have wanted
the most because everyone wants that. They want to be
proud to be able to say, oh, the person I
put in this position is highly qualified. Right. And that's
(16:35):
why Jordan Belford actually calls sales the great equalizer. I
have guys working for me that make more money than
the doctors of the hospital next to us, and it's
just a fact. And here's why. It's because they work
a lot harder and they don't rely on somebody else
like they we provide them leads and we do marketing,
and they're able to call those people, but it's them
(16:57):
who earns the client. Like so, if I have somebody
average on those calls, and I have somebody average who's
not a very talented salesperson, that's almost an innate ability.
I can teach anybody our process right, And.
Speaker 2 (17:10):
That's what you want to sales more.
Speaker 1 (17:12):
You educate the client on the process. The client knows
the process, so therefore I can teach anybody it right
because they're the ones going through it. So if you
can teach somebody who's you know, sixty years old how
to do this and how to roll over their account
into gold and silver, well, when it makes sense, I
can teach someone who's twenty five years old at or
someone who's thirty years old. And we have a very
(17:32):
young culture at our company. But I will say that
their ability to connect with those people and to make
them like them, that's not something I can teach. It's
just not so in my line of work. It's hard
to answer the question of you know, I would just say,
you know, you've got to just surround yourself with the
(17:53):
right people and that's it. You know, and I've gone
through every worst case scenario with my company, whether it
was frivolous lawsuits, regular I had a group of guys
that try to steal all my leads, all my data,
try to use it to start a competing firm. Like
I've literally been through it all, you know, So I
can tell you that it all just comes down to
the people you surround yourself with. And you know, I
(18:14):
learned learned some hard lessons there, all.
Speaker 4 (18:16):
Right, work and people's find you guys supportant text medals
to two six seven eight six, because with that link
for this unique podcast, this is only for the podcast
they've done here that given this link out.
Speaker 5 (18:28):
If you text medals to two six seven eight six,
we will actually send you a half ound silver coin.
All you're gonna do is respond to the link that
you receive. Once you text that keyword medals to two
six seven eight six, you get a link, click that
and just fill your name front of an email and
our guys will reach out to you and also be
in contact with you to follow up and get you
out that silver coin.
Speaker 1 (18:49):
Awesome, And that's for Turning Point USA only, So we're.
Speaker 2 (18:52):
Going to do a longer one another time.
Speaker 3 (18:53):
I'm sorry I got that short hands, but appreciate you
brothers pleasure meeting you. A lot of our listeners are
gonna appreciate that as well, So thank you brother, Thank
you guys, and subscribe.
Speaker 2 (19:03):
We see you guys the next Thanks brother,
Popular Podcasts
Fudd Around And Find Out
UConn basketball star Azzi Fudd brings her championship swag to iHeart Women’s Sports with Fudd Around and Find Out, a weekly podcast that takes fans along for the ride as Azzi spends her final year of college trying to reclaim the National Championship and prepare to be a first round WNBA draft pick. Ever wonder what it’s like to be a world-class athlete in the public spotlight while still managing schoolwork, friendships and family time? It’s time to Fudd Around and Find Out!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!