Why Most Creators With Millions of Followers Are Still Broke | Manager Jon | TDES - The Dillon England Show

Episode Transcript
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Speaker 1 (00:00):
Creators need to understand the followers do not translate into
buyers unless you have a good offer and you have
really good brand clarity as to what you're doing. So
many entrepreneurs with paycheck to paycheck, they don't even factor
in what they pay themselves per hour and then net
profit they just say, all right, all the net profit
is what I'm going to pay myself. I lived in
an office eight months on the floor. People would think

(00:22):
I was the first one to the office and the
last one I leave it.

Speaker 2 (00:24):
Dude, I never left. I'm Rik calls me and he goes,
do what was that?

Speaker 1 (00:28):
I have no idea what you're doing, but I'll take
your lead on it for now. I have no idea
what a KSI is. Give to a cause or a purpose,
even when sometimes you feel like it's not going to
be as beneficial for you. There's a theory when everybody's
competing for the same thing in the same way, if
you focus on something that is harder, that solves a

(00:50):
bigger problem. The harder you go, the less competition there
is because the competition isn't willing to raise their prices
and they aren't willing to do harder things. I think
authenticity is hard because a lot of people want to
be accepted.

Speaker 3 (01:03):
If you try in your content to be liked by everybody,
you're not going to get followed by anybody. If you
try to please everyone, you're gonna please nobody.

Speaker 1 (01:09):
At the end of the day, Creators need to understand
the followers do not translate into buyers unless you have
a good offer and you have really good brand clarity
as to what you're doing. But sometimes just like creators
don't know how to package that really well to be able.

Speaker 2 (01:29):
To monetize on it.

Speaker 1 (01:30):
So even even at the highest level, you know, I
still get people with like multiple millions of followers. They
have this great platform and like they're making the same
amount that I used to make back in family dollar. Yeah,
and so it's like it's okay, it's you know, honestly,
it's okay. And I think the biggest problem that most

(01:51):
creators have is they think it's not okay to talk
about numbers because they don't want to be perceived in
a way that's like lesser.

Speaker 2 (01:56):
Yeah, and so.

Speaker 1 (01:58):
Dude, I normally go straight for the throat with people.
I'm like, okay, listen, what are you projected to do?
This year and then they have to like take a
they have to Yeah, they have to take a deep breath.

Speaker 2 (02:09):
And they have to go. I mean, I'm making like
five thousand dollars a month.

Speaker 1 (02:15):
Okay, great, and and what you have to do this
You have to you have to dismiss whatever number that
they just said, because there's no there's no perception. It's
just like you're you're just on your your map. You
just need a couple of keys to like unlock some stuff.
So I'm really passionate about stuff like that because I
went from like sleeping on floor. Like honestly, I look

(02:38):
at this office that we're in right now, and we're
we're we're in a really good studio. But outside of
it's like, you know, you have workspaces and stuff like that.
Like I lived in an office for about eight months
on the floor, and I would take my my.

Speaker 2 (02:54):
I would take my mattress, which was an air mattress.
And I was working with.

Speaker 1 (02:58):
Like a company that like gave me like a a
yearly contract as a ten ninety nine as a creative
and dude, I didn't want to tell anybody that I
was like piss broke, and so I'd live in the
office and I would unfold my air mattress, like people
would think I was the first one to the office
and the last one I leave the highest where I'm like, dude.

Speaker 2 (03:17):
I never left.

Speaker 1 (03:18):
And so I've been in those positions to where people
are like they have their backs against the wall. They're
really trying to figure things out and they don't have
the information. And I guess like the first thing that
I would say, it's like, it's okay because like I
still remember the taste of the carpet on the floor. Yeah,
you know, and I've been like really successful since like
that moment. But you know, each one of them they

(03:42):
have their own carpet story and it's a little bit
different from the other, and so you have to kind
of crack open that conversation because people people didn't always
have that conversation with me, and I had to figure
it out.

Speaker 2 (03:55):
Yeah, And so.

Speaker 1 (03:58):
I would say that, you know, creators, they definitely deal
with trying to find the roadmap to connect the content
to cash.

Speaker 4 (04:06):
Yeah.

Speaker 3 (04:06):
I think it's sometimes like pride involved. You don't wanna,
you don't want to admit that maybe you're struggling as
much as you know you are, and that's why you
just being like, hey, listen, man, I get it. I
was there like let's work through this and let's grow,
you know, and having that raw and authentic Oh yeah.

Speaker 4 (04:22):
Authentic skinny. Yeah, we're on authentic.

Speaker 3 (04:24):
Just conversation with creators and let him be like, bro,
you have a million followers, you're only making three K.
It's okay, man, Like, let's just talk about them. We're
going to get a better And that's and that freedom
to be like where are you at right now? Actually
not where are you presenting yourself to be?

Speaker 1 (04:39):
You know?

Speaker 2 (04:39):
You know what's amazing too.

Speaker 1 (04:41):
I'll tell I'll give everybody everybody's secret here because everybody
talks like a sales rep and so as a result,
what happens is they give you an inflated number sometimes
and so you always have to cut that by thirty
percent with whatever they're saying. So if you're like, yeah,
i'm making three K, okay, you're making two K. Yeah,
because everybody gives a sales number because of that mindset,

(05:03):
because they don't want to be seen.

Speaker 4 (05:05):
But what's your take home?

Speaker 2 (05:06):
What do you see?

Speaker 1 (05:07):
Yeah?

Speaker 2 (05:07):
Yeah, what's your net?

Speaker 3 (05:09):
I mean, what's brand? But I pay myself three. Okay,
well I want to worry about that three number, not
that twelve number.

Speaker 1 (05:14):
Yeah, and there should there should be an equation to
why twelve is three? Right, there should be an equation. Okay,
this is my overhead. This is what it costs for
my break even cost of living. This is what a
cost for materials to do what I do. If I'm
going to upgrade a camera, if I'm gonna get like
a space like this, you know, I got a factor
in that when I go to do a deal like
that has to go back and reinvestment and then my

(05:37):
like my take home. And honestly, some people they don't
even factor in what they pay themselves per hour and
then net profit. They just say, all right, all the
net profit is what I'm gonna pay myself, and so
they don't separate those two numbers, and so they have
they have no way of uh saving net profit to

(05:58):
figure out how do I reinvent into the things that work.
So many entrepreneurs love paycheck to paycheck. Yeah, it's like
a paycheck to paycheck because you're just taking whatever's left.
Hopefully at my company, my little company or my little
sale job has a little money left over, like a creator,
hopefully I have a little after pain an editor. After
doing this, you're living paycheck to paycheck like someone maybe
working at a lower income place, even though you have

(06:18):
more money flowing through your bank. And it's a hidden cost.
And so your time is a hidden cost. And so
a lot of creators they don't factor that hidden cost.
They Honestly, the greatest thing that I ever did was
I built an overhead structure based off a product that
I had, and I actually clocked in every single hour
that I put into that so that I could figure
out my replacement method.

Speaker 2 (06:40):
And so it's like, if you are doing a certain.

Speaker 1 (06:44):
Type of product and you have no idea how much
time it takes you, and you're just taking the net
profit afterwards, you're probably sometimes working for like like ten
fifteen dollars an hour less.

Speaker 5 (06:56):
Or less because you're not factoring that hidden cost of time.
And so what happens is the whole trickle down effects
comes to you giving a really cheap contract because you
don't you don't do the math. You don't say how
many hours did it take me to do this, how
many post production hours did it take me to do this?

Speaker 2 (07:15):
How many pre production hours.

Speaker 1 (07:17):
Did it take me to do this, and then after
that I factor all that and the cost of my labor.

Speaker 2 (07:24):
How much do I want to be able to mark.

Speaker 1 (07:26):
Up for the profit at the end, because people like
creators don't.

Speaker 2 (07:29):
Factor in profit.

Speaker 1 (07:31):
They just factor in a lot of times like those
hours spent, and most of them they don't even.

Speaker 2 (07:35):
Track that correct.

Speaker 1 (07:36):
So yeah, I just think it's a big conversation I have,
and it is a really uncomfortable conversation to have I
plan on, you know, for whoever shows up to that room.
Those people they're going to be uncomfortable, but they're going
to be in a safe space to be uncomfortable. Yeah,
because like we've had, like I can have conversations with
you know, people that are literally living at like listen,

(08:00):
I got like fifty in the bank, fifty dollars, not
fifty grand I got fifty dollars in the bank.

Speaker 2 (08:05):
I got to figure out how to get the next sale.

Speaker 1 (08:07):
And so like just just even facilitating or working through
maybe even some prospects that they have, the problems that
they're going to run into or that they're running into,
and like workshopping that and saying.

Speaker 2 (08:18):
Like okay, based off of what you offered what.

Speaker 1 (08:22):
Was the price point, like what did you want it
to be, and then just like work backwards with them
on stuff like that, and I think that's that's that's
how they can really like walk away with like some
tangible take homes to put some money in their pocket
after they leave the conference.

Speaker 3 (08:37):
And people call you manager John. That's what you are
on your socials. Where did manager John come from? How
did that get started?

Speaker 2 (08:43):
Yeah?

Speaker 1 (08:43):
So manager John used to be a joke when I
was in in high school because we were we were
in high school during the very early YouTube days and
so like, dude, you could literally post anything and it
would just go off right.

Speaker 3 (08:56):
Yeah.

Speaker 1 (08:57):
Yeah, It's kind of kind of like well TikTok was,
you know, kind of was at some capacity, and then
even what Vine was as long as.

Speaker 4 (09:04):
He posted you tube videos.

Speaker 1 (09:08):
Yeah, Which I think that's interesting to acknowledge, which is
when a new platform comes out, there's a different level
of exposure that the platform is willing to give you,
and so each platform has had this phase to where
there's there can be explosive growth when you jump on
in your early adopter we were early adopters with YouTube.
I was in high school and my friend was the

(09:30):
talent and he was the one that owned the YouTube channel,
and he and my friend Gary and I would be
like I would be the guy that would film him.
And at that time, we were we were the only ones,
you know, in high school that were getting like millions
of views, and like people were talking about the videos

(09:51):
that we were doing. And I I just built up
like a really good trust with him because a lot
of the the other people were coming to him, they
were like trying to get into these videos, and they
were trying to be seen, and they were you know,
there's a lot of hidden agendas that you know there.

Speaker 2 (10:09):
We were kids, right, so kids, you know, they.

Speaker 1 (10:13):
Don't have any parameters of like etiquette and stuff like that,
and so we I was the only one that he
really trusted. And so I would take like these sponsorship calls.
I would take these calls for like events that we
would do, these press things or even trying to set
up like an event for him to perform at and
stuff like that. And so I would constantly be on

(10:34):
these emails or these like taking these calls in the
middle of high school.

Speaker 2 (10:39):
And my friends would make fun.

Speaker 1 (10:40):
Of me, they, oh, there goes manage a John doing
like the manage a John thing.

Speaker 2 (10:44):
By the way, I sucked so bad at it got start.

Speaker 1 (10:47):
The start was terrible at sending emails and like my
communication structure and all this other stuff. And eventually, you
know that joke, I started to really own it, and
I started introduce myself as that, which is like a
pattern interrupt for people, because it's like you're not just
giving someone your first name, You're giving someone your brand name. Yes,
and so I immediately stuck in people's conversations. I asked,

(11:11):
you know, they would ask the same questions like what
does that even mean?

Speaker 2 (11:14):
Like what are you talking about? Like who do you manage?

Speaker 1 (11:16):
And stuff, and so it was less about being like
a physical like a and R manager or like you know,
a talent manager. But I owned the name, and I
took something that was like a weakness that was perceived
as a weakness, and I identified with it.

Speaker 2 (11:33):
And I know for a.

Speaker 1 (11:35):
Fact that that's the thing that clearly separated my brand.

Speaker 2 (11:40):
And built my personal brand.

Speaker 1 (11:42):
So that's kind of where manager John came from. It's
when I first It's when I really started owning a weakness.

Speaker 3 (11:50):
Something that started someone making fun of you turned it
into a brand and an opportunity to grow.

Speaker 4 (11:55):
Yeah that's cool man.

Speaker 3 (11:56):
And now I mean you've built studios for what skip
You've you've yeah, you've done some crazy work.

Speaker 1 (12:04):
Yeah, we consult We consulted skip Bayless.

Speaker 2 (12:07):
We consulted skip Bayless.

Speaker 1 (12:09):
We've we've done like live podcast recording from our cuban.

Speaker 2 (12:13):
We directly work with TikTok as.

Speaker 1 (12:17):
A partner for like their live streaming sector, and so
we help them work through you know a handful of
different creators that you know, we would order the gear
or we would have them order the gear, and I
would literally my team and I we would jump on
like virtual calls and we would we would basically put
a blindfold on it and be like, okay, so you're
gonna connect this thing to this, You're going to turn

(12:39):
on this thing.

Speaker 2 (12:40):
Because it was so.

Speaker 1 (12:44):
It was so repetitive and intensive that you could literally
just close your eyes and just say, okay, so we
need this, this, this, this and this plug this into this.
And so we worked with and still do work with
TikTok on that front.

Speaker 3 (13:01):
But Yeah, that's incredible. I want to talk to you
about your journey getting to this point. Like when I
think of manager John, I think you're really connected. You
have that TikTok partnership, you build incredible studios. You go
on site and build like these, I mean just sick studios.
Like if anyone goes follow manager on Instagram. You do
a good job of kind of like posting some of

(13:21):
the behind the scenes stuff and vlog style stuff sometimes
before and after its like I saw one recently. You
just turn this like little like rectangle side or room
in a house or something. I don't know, but it
was just like just even the smallest spaces. You guys
have such a vision for really cool studios. When in
your journey did you say, Okay, I'm kind of managing people,
I'm kind of doing this thing, like I'm kind of

(13:43):
a manager John. When did it get to the studio?
But like, when did that become an offering for you?
When did you realize, wait, this is a business.

Speaker 1 (13:50):
Yeah, So this, the studio builds were a product that
we created as a result of a gap in the market.
And so before we were doing we were doing like
and honestly, for the most part, it was me solo
for the most part of this doing you know, shooting
and editing for people, and you still see a certain

(14:10):
aspect of people that still want to be the creator,
and so we would we would work with a lot
of business owners first with the studio builds, because the
biggest thing is is like creators, they they know how
to do content really well, they don't know business really well.
The business owners know business, they understand opex, they understand

(14:31):
like like overhead and building, you know, service based products
and stuff like that, but they don't necessarily understand content
all that well or even personal brand that well. And
so we took like a lot of the things that
the creator was doing, which was setting up a dedicated
space for their content, and we copied and pasted a

(14:53):
format from over over here in the content space to
the business owner, and the studios were a part of that.

Speaker 2 (15:00):
I remember, I think my.

Speaker 1 (15:01):
First studio I went to one of my strategic partners
who was doing like SEO for me at the time,
and I was like, dude, listen, just give me a
budget and I'll just I'll just build this thing for
you for free, but like, just give me a budget
to make sure that all this ties in together.

Speaker 2 (15:19):
And that was the.

Speaker 1 (15:20):
First build that I did with Mike from a send
digital agency he's been, you know, a really good partner,
and he was like, all right, you know, tell me
what I gotta buy or buy it for me, and
I'll let you set it up.

Speaker 2 (15:32):
And so that was the first thing.

Speaker 1 (15:34):
My first thing was like my first studio was absolutely free,
and then I busted my ass on it. And as
a result, when I did that, three more people inquired
and then I closed two of them.

Speaker 2 (15:47):
So, okay, I'm working at a sixty sixty what's it six?

Speaker 1 (15:52):
Yeah, sixty percent clothes right then, and so I'm like, okay,
so when I do this next build, I have to
do the same thing when I go to postmarket it,
so boom, do this studio have the full content plan
as well as closing it, which, by the way, they're
not like low ticket items. So if you're working with

(16:13):
business owners, they and if they respect you enough, they'll
tell your you their budget. But yeah, that's kind of
how like the studio started really like unraveling and unfolding
because there's just a there's.

Speaker 2 (16:28):
A theory, right, and the theory is.

Speaker 1 (16:32):
Comes from a book called Blue Ocean Strategy that I
that I follow and live by, and it's when everybody's
competing for like the same thing in the same way
to the same audience. That's like a red ocean. It's
like filled with that's it's just a bloody ocean.

Speaker 2 (16:46):
Like you know what I mean.

Speaker 1 (16:47):
There's competition everywhere. There's people that can do your do
your services cheaper, they can sell better than you, and
like you know, you're competing against all these different people
in this ocean. But if you focus on something that
is harder, that solves a bigger problem.

Speaker 2 (17:04):
The harder you go in your tier.

Speaker 1 (17:08):
The less competition there is because the competition isn't willing
to raise their prices and they aren't willing to do
harder things.

Speaker 2 (17:16):
Yes, so when you.

Speaker 1 (17:17):
Do that, you actually you actually knock out a lot
of the competition. You really just focus on the client
experience and the client journey, and like now you're all
client focused, Like what is the experience that someone's having
with my brand when they walk into the room, when
they they feel like they're becoming a creator when they
actually are becoming a creator. And so it's like the

(17:40):
blue Ocean strategy is like find something that you can
offer that's so substantially different that serves your audience at
a really high level. And you won't have to worry
about competing with like the rest. You know, a lot
of creators they deal with competing with maybe other UGC creators, right,
but they're offering the same products as UGC creators. Can

(18:01):
you define your GC for yeah, user generated content, which
is there's a lot of creators that you can hire
or that you can become to where you go into
an establishment or you go into an experience and you
film that from the perspective of their client or their prospect,
Like you look like if you're going to a food restaurant,

(18:25):
you look like somebody that's coming into that restaurant to eat.

Speaker 4 (18:28):
Yeah, but you're paid.

Speaker 2 (18:29):
Yeah, but you're paid. Yeah, Yeah, you're paid.

Speaker 1 (18:31):
It's a creative way to present a piece of content
that can be used for advertising. It can be used
for organic, it can be used for experiential. Right.

Speaker 3 (18:41):
How many side note, how many food reviews do you
think are just like, are most paid to do their
food reviews? Or do you think like there's still a
good amount of like real food reviewers left.

Speaker 1 (18:55):
I couldn't tell you the exact statistic on it because
I haven't really dove into it, but I am almost
certain that everyone that I see is paid, and that's
be and that's kind of and it's.

Speaker 3 (19:09):
Not necessarily a bad thing, Like they could be like
you're gonna pay me, but I'm gonna be honest, Like
that could happen.

Speaker 2 (19:14):
Right, Yeah.

Speaker 1 (19:14):
But what I what I also find is a lot
of the food reviewers they're they're they're reviewing with an agenda,
and so now they don't give an honest reviewer. Actually,
one of my favorite few food reviewers is Keith Lee.

Speaker 2 (19:26):
Okay, are you familiar with Keith Keith?

Speaker 1 (19:29):
So, Keith is, like I think, I think he's well
passed twelve million followers on TikTok Listen.

Speaker 2 (19:35):
I knew Keith. I knew Keith when he was a fighter,
So when I was.

Speaker 1 (19:39):
Working with boxers in both UFC and when I was
in Vegas a lot. And I remember because his trainer,
Dewey Cooper was training his older brother Kevin Lee, who
was a UFC fighter at the time sick, and so.

Speaker 2 (19:57):
Keith Lee was training with Kevin and Keith Lee.

Speaker 1 (20:01):
Honestly, like, I respect Keith Lee so much because at
some point in time in my career I bet it
against him because I was I was in my own
thing right, And so he was like, hey, man, I'm
trying to do these videos or these vlogs, and he
like he was like, I could really use your help,
and he like sent me this footage and it was
just got awful footage and I could barely do anything

(20:22):
with it. And I was like, listen, man, I just
I don't know if this is going to work, Like
it's really difficult to get footage from you, and all
this other stuff that was back when I was still
doing like the fulfillment stuff.

Speaker 2 (20:34):
But Keith Lee.

Speaker 1 (20:37):
Ended up being one of the largest food review critics.

Speaker 2 (20:42):
Within his space. Wow.

Speaker 1 (20:44):
And so I'm like a person that he could use
as like that. I mean probably even at some capacity
that he used his fuel to be able to prove
people wrong. Now he's a very honest food reviewer. He
has a very strict format that he follows and he
wins with it. And so I think that if you're

(21:07):
a UGC creator, you can steal certain things that you
look from top performing creators that got to where they're
at through a lot of honesty and a lot of
not going by the agenda for like your payment, Because
like brands, they nothing builds a brand stronger, not than

(21:29):
when you agree with something, but then when you disagree
with something right, because you create conversation and you create friction.
And so if Keith Lee says, I liked this, this
and this, this really sucked. I hated this. I wish
I didn't order this. If I'm a if I'm a brand,

(21:49):
I go. I look at Keith Lee, and I look
at you know, everybody else that's you know.

Speaker 4 (21:53):
Just paid out whatever paid out. I go Keith Lee.

Speaker 2 (21:55):
I go.

Speaker 1 (21:56):
His audience trusts him because he says, he actually says
what's bad. And so if I give a really great
product to him and I know it's good, and I
know he's going to love the experience, I know that
his audience is going to act act.

Speaker 2 (22:13):
So what I would say is, like in a.

Speaker 1 (22:16):
Blue ocean versus red ocean, be as real as possible
with the content that you're doing organically for, you know,
even when it's not paid, like especially when it's not paid,
like be fully transparent. And then even when it is paid,
you can give brands the feedback of like, hey, I
think this could be better, Hey this could be better.

(22:39):
I'm going to put that in the video and it's
going to build a crazy amount of trust for you guys,
and like you as a brand. If you're hiring people
like this, you have to trust that more than just
the person. Because there's a lot of other people that
I see that they'll do food reviews and they're like
this was so amazing, and then I go there and
I'm like this, this.

Speaker 2 (23:00):
Was trash, this was overpaid trash.

Speaker 1 (23:03):
And as a result, I look at that creator and
I go, I'm never trusting that.

Speaker 4 (23:07):
Yeah, there's no credibility anymore.

Speaker 2 (23:08):
Yeah, yeah, Yeah, So I think that's I think.

Speaker 1 (23:12):
I think authenticity is hard because a lot of people
want to be accepted.

Speaker 4 (23:15):
Yeah.

Speaker 3 (23:16):
Oh, I mean, dude, don't like. One of the things
that I coach is if you try in your content
to be liked by everybody, you're not going to get
followed by anybody.

Speaker 4 (23:28):
Like you might get followed somebody.

Speaker 3 (23:29):
If you're trying to appease the masses, then, first of all,
I mean, this is a life skill.

Speaker 4 (23:33):
Like, you can't be friends with everybody. Everyone won't like you.
There will be people that don't like you, and that's okay.
You can't.

Speaker 3 (23:37):
If you try to please everyone, you're gonna please nobody
at the end of the day, and for me, like
the reason why I love the word authentic Like some people,
you know, some people use the word authentic like I'm
authentic myself, which means I don't need to change, I'm
just gonna be me, And like, I don't think that's
the true meaning of the word, because I think we
all need to grow. I think we all need to
try to strive to be better. I think if you
just say sometimes right, me wrong, we'd be like, hey,

(23:59):
I'm just being me.

Speaker 4 (23:59):
It's like, well, you.

Speaker 3 (24:00):
Suck, so let's try to let's try to be better.

Speaker 4 (24:03):
Right.

Speaker 3 (24:04):
So for me, I'm not trying to be like authentically
me to where I don't want to grow, Like I
want to be better. I want to be a better
content creator, I want to be a better business person.
But when I say i'd being authentic, like I'm not
willing to sacrifice my morals and my beliefs for views,
like I'm gonna stand my guns on what I believe
to be true. I want to ask good questions. I
want to be authentic with my guests. I want when
my guests come on, they're Like Dylan was very authentic.

(24:26):
He wanted to know he was asking because he was
personally curious, and that's where I've built my podcast, is
where I built my brand. But I do think it's
it's easy to be like, man, if I just kind
of like I don't really believe this, but like I know,
if I say this, I'm going to get views. And
that's easy trap for creators to fall on because when
you just chase the view game, it's easy to lose
yourself throughout just chasing views.

Speaker 1 (24:49):
Yeah, and I got to be hosse like views don't
pay the bills, yeah, if anything, Like sometimes I have
like videos flop that I'm still like pulling in sales from.

Speaker 4 (24:57):
Yeah.

Speaker 1 (24:58):
So you can't equate like views to like revenue streams. Obviously,
you can equate it to exposure and people know you more.
But you know, just because they know you doesn't mean
they trust you.

Speaker 4 (25:08):
Yeah, or like you or anything.

Speaker 2 (25:10):
Yeah, yeah, or like you.

Speaker 4 (25:12):
I didn't get recognized in the culverts though, that was wild.

Speaker 2 (25:15):
Nice. Yeah nice.

Speaker 3 (25:16):
My wife was like, my wife was there, so that
was cool. It was a cool home and happened one time,
so it doesn't it like never happens.

Speaker 2 (25:21):
Did he use it for like a free meal?

Speaker 4 (25:23):
No, that I'd already ordered my food.

Speaker 3 (25:24):
Yeah, I know, but this person like walks up me
and my wife's about a year ago and we were
sitting there at culverts down in Taylor and just right
down the street, and we're eating food, you know, our daughter,
and this guy was like looking at me, like across
the culver as a young kid, like twenty year old,
and I'm like, I'm I'm like seeing him through the
court of eyes, just like kind of like be looking
at me. And he gets up starts walking towards us,

(25:46):
and he goes, are you dlling England?

Speaker 2 (25:50):
And I'm like yes.

Speaker 4 (25:53):
He's like, do you have a podcast?

Speaker 2 (25:55):
I was like, yeah, you know, I don't know. Do
I owe you money?

Speaker 4 (26:00):
I know? Really, I was like, did you like the podcast?

Speaker 2 (26:03):
You know?

Speaker 3 (26:04):
He's like, yeah, you had on like someone I know.
And since then I've been following to love it man.
And my wife was like, because I think sometimes you
forget I forget, and I mean with your YouTube channel
and your creators, there are real people behind these views.
There's real people behind these subscribers. And so sometimes I
go to a network and people be like, hey, man,
I love your podcast, and I'm like, oh yeah, I
forget there's real people sometimes that actually listen to these

(26:26):
because you're so get wrapped up in the numbers and
analytics and subscribers and followers. There's a really cool moment
happened once. It felt really cool to happen in front
of my wife because she was like.

Speaker 4 (26:35):
You have a fan. I was like, I know, I
have one fan.

Speaker 1 (26:37):
It's amazing, but it's a cool moment's I mean, that's
a good observation though, because because sometimes you have to
be able to speak and present your message because you
I got this from my personal business coach that I have,
which is you have to say the thing or do

(26:58):
the piece of content like you're speaking one person, yes,
because you can't it's overwhelming to think, oh I gotta
talk to like let's just let's use it a low number,
like oh I got talked to a thousand people in
this Like a thousand people don't all fit in within
one message.

Speaker 2 (27:18):
So like you just have to build.

Speaker 1 (27:19):
Your message in the thing that you're going to say
specifically for that one person. And I mean, I think that's.

Speaker 4 (27:25):
A it's true for public public speaking too public.

Speaker 1 (27:30):
But that's what he was talking about because like if
he steps in front of a room of a thousand people,
two thousand people when he goes to public speaker, do
like ted X talks, it's it's it's overwhelming to look
at like the amount of people that are in front
of you, but you just have to talk to that
one singular person or create that content for that singular person.

Speaker 2 (27:47):
I think you do that really well.

Speaker 1 (27:49):
I would be interested to see what other ways that
you're truly diving into authenticity, like within your like day
to day life.

Speaker 3 (28:02):
Mm hmm for you, what do you what do you
mean like when it comes to content particularly no, just
like life?

Speaker 4 (28:11):
Yeah, yeah, well, I mean.

Speaker 3 (28:18):
You know, like I think for me right now, and
I don't know when this I mean, this podcast is
probably gonna air before Crater Con, so I think it'll
be out by then, and I don't I'm wanna be
careful on what I say.

Speaker 2 (28:29):
Like wait, why.

Speaker 4 (28:32):
Because I don't want to lose a job and other.

Speaker 1 (28:35):
Kid, no, no, no, no, keep on, I want to
lose a job.

Speaker 3 (28:40):
So I've done insurance for eight years, right, grateful for
the opportunity. It's not my passion and when my son
was born. I'm getting to your question, but I want
to lead it to. My son was born in May,
so was my second kid. I made the decision because
I'm like, I wasn't happy doing it. We weren't making

(29:00):
the money that we were promised. I've been consistent at
it for almost a decade and I'm a good sales guy,
by the way, like it just and by the way,
like everyone's leaving this career, like everyone's leaving. So I
was like, I'm going to make the jump this year.

Speaker 2 (29:15):
I'm done.

Speaker 4 (29:16):
I'm gonna jump.

Speaker 3 (29:17):
I'm gonna build a podcast business that we're just talking about,
and I'm going to lean into my own show and
We're gonna make this thing happen. Because insurance is not
authentically me.

Speaker 4 (29:27):
I don't love it. I do it because it supports
my family.

Speaker 3 (29:31):
And I think this, by the way, so I know
it's very honorable as a husband and a provider to
do work that you don't enjoy because it supports the
people you love. Like we have this constant thing of
like you find something you love doing. I'm like, there
is also honorable just being a provider, because I don't
want to just love what I do and not be
able to provide for my family.

Speaker 4 (29:51):
So if I had to make a choice.

Speaker 3 (29:52):
I would always provide for my family and hate what
I do because then I get to love my family
when I come home, and that's.

Speaker 4 (29:57):
Enough for me.

Speaker 3 (29:58):
But this is the first year I think, I'm like,
I need to make a jump. I almost made the jump.
They offered me more money to stay, so I stayed
because we needed it because during a new new child,
new business, we made nothing June July like and then
and so like authentic for me, it would be really
just accepting that this eight years has been great, but

(30:23):
it's time to make the next step, and so having
a two year exit plan or three start putting it
in some sort of like we are working on exiting this,
and we're working on building this so that this can
go away, and so I have.

Speaker 4 (30:34):
Been doing that.

Speaker 3 (30:35):
But I think just accepting that, like I think, because
I think if I leave the insurance.

Speaker 4 (30:39):
Now I've failed, and I don't want to fail.

Speaker 3 (30:44):
And in reality, I think what actually has happened is
I've learned so many skills that have prepped me for
this next stage, and I'd be thankful for those skills.

Speaker 4 (30:53):
And move forward.

Speaker 2 (30:54):
Why would you consider it a failure because.

Speaker 3 (30:56):
I didn't make the money that I wanted to make interesting,
like because I look at other people in the in
the field, like one of my friends bonus two hundred
grand last year, you know, I bonus like fifteen.

Speaker 1 (31:10):
Yeah, So you're measuring yourself based off of the people
that are r.

Speaker 3 (31:14):
Because I know I'm because humbly, like I believe I'm
also that talented, Like I believe that, like it's not
a talent issue, and so it's like I know I
could be that good, you know, And so I think
for me, like I look at that, it's not so
much I'm comparison, like I'm comparing I just because I
believe that I can make that happen, and it just hasn't.
And I think the reason it hasn't is because I

(31:34):
have no passion behind it. And this podcast company that
you know, we just talked about, like it's already doing
better than my insurance in three four months, and I'm like,
that is the power of passion.

Speaker 4 (31:45):
Because when you really enjoy something, you can make it work.

Speaker 2 (31:50):
Yeah.

Speaker 1 (31:51):
Yeah, I mean, I mean that's part of our core values.
That's I mean, that's probably why even align with you
to begin with. I got literally that tattooed on my chest,
like as part of our core values and our like
our mission, and that's how I hire people.

Speaker 2 (32:04):
That's how I hire people.

Speaker 1 (32:05):
And so it's like, it's okay, honestly that that it's
it's really good that you bring that up, because I
think a lot.

Speaker 2 (32:14):
Of people are uncomfortable. I'll give you an example.

Speaker 1 (32:19):
When I was in that YouTube phase. Okay, the views
were there, we were getting some money, but we didn't
know how to save that money or how to Dude,
you're in high school, you don't know anything, Okay, So
the YouTube channel eventually at some point got demonetized because

(32:41):
we were doing like copyright type things or like remixes
that would you know, it would ding the channel a bit.
And we're young, so we were just like, we're just like,
let's just keep like.

Speaker 2 (32:52):
Let's let's keep rocket. Let's just keep rocket. So here's
what happened. I used to I used to, I used to.

Speaker 1 (33:00):
I used to carry it with me that I was
a failure for a really long time. And it was
because after that phase in high school, we'd gotten some money.
I mean, that wasn't that wasn't for me though, Like
that was for like the collective and the group and
stuff like that, and then like reinvesting into like doing
certain things flights, you know, hotel stays, whatever, traveling between

(33:23):
food and like, so that that numbered like slowly disappears
because you end up just breaking even. And so everybody
in high school thought that we were like huge YouTube
celebrities making bankola, but the reality was is we were
living break even. And so when I graduated, one of

(33:46):
the things that my biggest fears where I thought that
I was a failure was I would actually take a
three hour bus from where I lived in my hometown
to another city to work in the hood in a
family dollar where nobody knew me.

Speaker 2 (34:05):
And so I would be on this YouTube.

Speaker 1 (34:07):
Grind, working in the hood, trying to like essentially like
you know, get the funds and stuff like that to
make sure that you know, my family was taken care of,
that I was taken care of, and to be able
to pay the bills. So I was working in that
family dollar while I was also you know, people thought
that like things were just good, like John's great, he

(34:29):
like he hit the he hit.

Speaker 2 (34:31):
The golden jackpot.

Speaker 1 (34:34):
And I would take that three hour bus ride to
that family dollar. I would have guns pulled on me,
I would have like people stealing from me at were
I mean, we're talking about like really rough conditions in
the middle of in the middle of Buffalo, and I
was more comfortable knowing that no one knew me in

(34:54):
an unsafe area. Then I was identifying with what might
be perceived as failure to other people.

Speaker 2 (35:06):
The reality is is that's part of the.

Speaker 1 (35:09):
Entrepreneur journey, that is part of your story. So you're
actually doing a disservice to people when you don't share
that moment because there's a lot of people right now
they are working like a part time thing while they're
trying to figure out how to make the.

Speaker 2 (35:26):
Main thing the main thing.

Speaker 1 (35:28):
And the biggest thing that I can tell you is
that though I might have viewed myself as a failure,
that was only from my perspective, Like nobody else, if
I actually told that story, nobody.

Speaker 2 (35:38):
Else would deem me as a failure.

Speaker 1 (35:41):
They would probably be like, dude, I can't believe that
you're doing like both of these things and you're still
like pushing for your dreams. And so you actually do
a disservice to the one of the people that know
you and the people that follow you when you try
to hide those things that we might think are not
deemed work worthy or not based off the expectation, it's

(36:03):
called the shadow self. And so like you have your
ego here, you have your shadow self, which is like
maybe the things that you don't want to share, like
some of the things that you probably felt a little
uncomfortable about sharing over here.

Speaker 2 (36:16):
And then you have people's perception. And most people think.

Speaker 1 (36:19):
That you just got to like WHOA, You just got
to like separate them as much as possible, and that's
how you become the guy. The reality is is that
when you bring these two things closer to your ego,
which is your identity, you bring the shadow self these
things that people might not feel as worthy, and then
the perception that people have closer together. That's where brand

(36:42):
is actually created. And so it's good even for you.
What I would say is I would I would still
take those moments, and you might still be in those moments, sure,
But the reality is is you know where the end
goal is and you're going to work to it as
much as possible.

Speaker 2 (37:00):
People are going to see that journey, but they have
to hear, they have to hear the reality of where.

Speaker 1 (37:06):
You're at now. Yeah, and that's why I think that,
you know, I think I think that's why you're going
to succeed number one, because like you're a person that
that is, you're real with yourself. You just have to
work on packaging like some of the stuff that's outside
of the business, some of the stuff that's in real life.

Speaker 3 (37:25):
Yeah, And I think and I think I love that.
I've never heard that that imagery before. You have a
shadow of self, people's perception of you, and trying to
bring it together. I think when it comes to content,
that's something that as you know and may appreciate or
not appreciate. But like one of the things I have
a certain passionate about are certain politics that for when
I first started the podcast, my shadow of self is

(37:47):
like way over here, like no, no, no, I can't bring
that into my content. I'm not I can't. Like you
you never talk about politics religion. Can't do it right.
But then this year I've been very intentional on like
try and I'm like, this is who I am, this
is what I believe. I'm a business owner, but I
also believe these things. I'm a Christian, I believe these things,

(38:10):
and I'm willing to take that stand, and as a result,
I've actually lost some business in Michigan. Yeah, but then
I've also gained so many friends. And for me, when
I watch my content, I'm like, that's what I believe though,
and you know what the crazy thing is, I might
be wrong, and then a year later, I'm going to
look back and be like, but I wasn't lying to

(38:31):
myself when I said that. I'm like, I truly believe
that that was real. That was one hundred percent honest
with where I was. And so even with content, if
you're a content creator, do you ever feel the tension
of like, I want to say these things or you
have creators that are like, hey, manager John, I have a.

Speaker 4 (38:48):
Question for you.

Speaker 3 (38:48):
I want to say these things, but I'm afraid it's
going to impact my brand. So my question to you
is how do you coach people that want to be
authentically themselves share the things that are passionate about but
it might have business impact.

Speaker 1 (39:02):
A lot of that's through packaging, which is why I
even brought this book today. So I find it interesting
that you bring this up because most times you don't
take a chance to actually understand yourself first, and so
it's hard to really package what you want to say

(39:23):
if you've never really calmed through what the lesson was
through that. And so what I do is I actually
I actually do this with my creators and my business owners.
I've done this, man, I've probably done this five new
times today with or not today, but with like throughout
this week, with like five different people. And it's free writing.

(39:45):
And so I have this book, right, and what I'll
do is I will I'll date it and I will
write down I'll take five minutes to thirty minutes every
single day and I will write down a singular lesson
that I'm I'm learning, and I'll write out like a
full experience that I'm having. Some of it's like good

(40:07):
and some of it's like like bad, some of it's
distracted by add yeah, And so I'll literally write anything
that comes to my mind, and I'll just start breaking
down stories like page by page, like I have one
story here to where I think I was. I was
flying first class for the first time, and I said,

(40:30):
and the lesson out of that comes imposter syndrome is
just like flying flying first class for the first time.

Speaker 2 (40:38):
And so you know, I.

Speaker 1 (40:42):
Took that moment and I connected it to something that's relatable,
relatable that other people have experienced.

Speaker 2 (40:48):
And but if you.

Speaker 1 (40:49):
Don't do this work, Like I remember, I got on
the plane right for first class and the the over like,
let me just take you through my my my internal monologue.
So I get on the plane, I look at the
overhead compartment and it's like way tinier than my bag.
And I'm like, oh my god, why did I even

(41:09):
do this. I go to sit down and she says
she comes up to me and she goes, oh, so
have you have you ever been here before? Or did
you get upgraded from the from regular to the first class?
And I was like, oh, she thinks I'm a peasant.

Speaker 2 (41:26):
And you know, in my head, yeah, that's what that's
what I'm thinking of.

Speaker 1 (41:29):
I was like, oh, she thinks I'm a peasant. I go, no, no, no, no,
this is the the first time. I just don't know
how this is.

Speaker 2 (41:35):
You know how this goes? Because she knew my name
and I'm like, yeah, how do you do how do
you know my name?

Speaker 1 (41:42):
And all this suff you know, they just have the
list of all the first class people and so, you know,
I always so early in the morning, I order I
always ordered like a bloody Mary Virgin with like like
basically I ordered spicy tomato juice.

Speaker 2 (41:58):
It's early in the morning, and she.

Speaker 1 (42:00):
Goes, okay, and I was like, wow, she thinks I'm
a psychopath. And and then I get the stuff and
then she comes up to me and she goes, she goes,
would you like anything to eat? And I was like,
oh no, just like the free snacks, just you know,

(42:20):
nothing paid. And she goes, oh no, the meals, they're free.
You just got to pick whatever hot meal you want.
I was like, oh, she definitely knows I'm a peasant.

Speaker 2 (42:30):
And so.

Speaker 1 (42:32):
And so, you know, she asked me to like like
fix my seat, and I'm like, I don't even know
how to do that on this seat, you know what
I mean, I've never been you.

Speaker 2 (42:40):
Know, I've never been here.

Speaker 1 (42:41):
I don't know how to adjust the seat, like it's
a completely different seat.

Speaker 2 (42:46):
And by the.

Speaker 1 (42:48):
End of it, you know, at the end of the day,
like I like I paid, I paid to be there. Yeah,
and so imposter syndrome, like you paid to get to
where you're at right now, Like you paid your dues.

Speaker 2 (43:02):
You deserve to be in the room, You deserve to be.

Speaker 1 (43:04):
Around certain people, and so, yeah, imposter syndrome is kind
of like flying first class for the first time. You
think you don't belong. You're wondering why you even did
this to begin with. You wonder I don't know how
to function this seat. You know, what are people going
to think about me if they find out that you
know that I just want the free snacks, right, and.

Speaker 2 (43:26):
That I don't want to pay for the meals.

Speaker 1 (43:28):
Yeah, and so what I and that was that was
one out of many stories that I have here. But
what I would say is, if you're trying to pull
into that authentic version of yourself, is like you have
to actually understand who you are and actually diagnose the
moments that happen to you. Because some people go their
entire lives and they don't really assess.

Speaker 2 (43:50):
Who I am and the things that have happened to me.

Speaker 1 (43:53):
They just go to the next day to the next
day to the next day. They're they're on They're on
the the big grand journey.

Speaker 2 (44:01):
I don't even ever look bad.

Speaker 3 (44:02):
Why, Like, there's two things I want to say to that,
because I cannot under like, you, dude, the imposter syndrom
when you're sitting across from Danica Patrick, or you're talking
to dream guests, like yesterday, I landed one of my
all time dream guests going in person to a studio
in Virginia in January.

Speaker 4 (44:22):
Who's a guy named Nick Friedas.

Speaker 3 (44:23):
He's a former Green Beret, he's in the universe Virginia
House of Delegates, He's a Christian, he's father, He's just
a role model. And I followed his content for years
and when I started my podcast two years ago, I
was like, Nick Friedez was a top ten dream guest
for me personally, just because he's impacted my life just

(44:47):
watching him be a father. He has a really like
solid beard and his daughter asked him to shave his
beard and dress up in his Green Berey outfit for
her wedding. He did it like he just you know.
And I'm texting the guy you know and and pot
like you know. Or when even this sponsor we talked
about with Parlor like Parlor flies me out to Dallas

(45:08):
and I struggle with confidence so much because in my
head I'm thinking I shouldn't be here. I'm an insurance guy.
Why am I being flown out to Dallas to record
stuff in their studio? And it and then what you
said just hit me, dude, we actually worked for this,
like we have earned this, but sometimes we just psych
ourselves and being like, you know, you earned that first

(45:29):
class ticket, but you felt like you didn't belong, but
you paid to be there, and like I've paid my
dues and so but sometimes it just feels like, hey,
I'm a nobody.

Speaker 4 (45:41):
Thank you so much. And I do.

Speaker 3 (45:44):
I do think there's a level of confidence that needs
to be practiced of. It's not it's not being proud,
but it's like like when you work really hard and
you lose some weight or you put on muscle, You've
earned that, you know. And the same with thing with this,
like you've earned your success because you've worked hard to
be here. You've earned the right to consults get Bayless,
you've earned the right to have amazing conversations with top

(46:07):
creators and top creator consultants and all this stuff. And
but Imposter Center, Dude, it rears its head so much.
I resonate with that a lot.

Speaker 1 (46:15):
Yeah, and I would even say, like you should, you
should write out a lot of that experience that you're
having with that. I mean, honestly, the best moment for
you to write is probably right after an interview in
that moment.

Speaker 2 (46:28):
Yeah, and I mean even right during the interview.

Speaker 4 (46:31):
Yeah, even voice memos.

Speaker 2 (46:33):
Nah, you got to write, Yeah, right, you have to write.

Speaker 1 (46:35):
You have to write because there's like a mind to
physical connection that happens because you're so used to talking. Yeah,
so you have to actually comb through your thoughts, like
you have to actually like allow some things to hit
paper on top of I mean, you know, I would
even say like reading too, Like I got to do
a better job, but like reading versus listening to audiobooks,
because there's just this there's this connection that puts together

(46:57):
puzzle pieces, because everybody's trying to put together that the
puzzle piece of their life. And so you have to
actually do the heart that like this is what the
hard work like really requires to like bring these two
things together.

Speaker 4 (47:08):
Yeah.

Speaker 1 (47:08):
Right, we can't find shortcuts to this, ye, Like you
have to actually like do the work. And by the way,
I got like CEOs that are going to exit for
like fifty million, and I'm telling them the same thing
and they've never done it their entire life. And we're
breaking down because because I'm sitting across from a guy
who was like Dude, I used to didn't think I

(47:31):
was worth anything because you know, my father didn't care
about my life, and like shot like a you know,
shot a bullet that just barely missed my head, and
you know, he was on the second floor and it
went straight through into my kneecap. And so he's like
talking about all these things, and I was like, dude.

Speaker 2 (47:46):
You got to write.

Speaker 1 (47:48):
You got to write these things out because you're building
a story, you're building a brand, You're you're combing through
these experiences that you've had, and so you have to
do the hard work for that, because you have to
become a master communicator for the things that you've learned.

Speaker 2 (48:04):
Yeah, yeah, you have.

Speaker 4 (48:06):
It's it's especially in content.

Speaker 3 (48:09):
I mean yes, in life yes, But in life yes,
but especially if you're going to be a content creator.
Like going back to the original thing of why we
even said this, Like if you're going to create content,
what you're saying is you need to understand why you're
so passionate about what you're talking about. You need to
understand why you're so it's not just like hey, I'm
going to just spow out stuff to get views. It's like, no,
write it down. Think through your experiences, what got you here?

(48:31):
Why does this matter so much to you?

Speaker 2 (48:33):
Yeah?

Speaker 4 (48:33):
You know why?

Speaker 3 (48:34):
Like you know, for me, it's like why am I
so passionate about certain things? And I could show you
a bunch of things we've written down and done and
I have books and so like why does this mean
so much? And for a lot of people, I don't
think anyone. I don't do that for my life experiences
as much. And I think that's I think I'm going
to for sure start doing a version of this. I
think it's great, And I think for creatives this is

(48:57):
like a massive tool. I think for anyone trying to
create content, Yeah, it's great.

Speaker 1 (49:02):
And like like for you, like right now you're trying
to you're trying to sell your podcasting, right and the
consultation that you're bringing people, and like the strategy that
you're bringing people. But here's the thing, not all of
your consumers are going to be at a by phase, right.
I think I think it's something like thirty percent of

(49:23):
people are ready to buy now. Now that might change
industry to industry, but you have to figure that, like
there's a seventy percent people that are like, oh, I
want to do a podcast, but I think I'll do
it like in like two or three years once like
I wrap up some stuff. Yea, So how do you
How does Dylan England stand in front of people past

(49:46):
just the product that he's offering now? So you have
to build like a brand affinity with these people that
are going to follow you, right because they're not they're
not ready to buy now, but they're following you and
like understand who you are. And if you're not sharing
who you are and you're only talking about your product.

Speaker 4 (50:04):
They're not going to trust you.

Speaker 1 (50:06):
They're just not going to be as engaged like for
the majority until they get to that by time. And
so you have to be able to create content that
is diverse and not just about your product but also
about you, because people are subscribing to who you are, yes, right,
They're going to subscribe to who you are, and then
they're going to subscribe to your process and then they're

(50:29):
going to subscribe a nice little.

Speaker 2 (50:31):
Check over to you, right right.

Speaker 1 (50:33):
So that's why I think that you know, when we
look at brand and we look at things that are
like this and storytelling and how to package things, I
think that makes all the difference when you're looking at
things that are just going past what you're trying to sell.

Speaker 3 (50:48):
At the end of the day, do you in your story,
do you have a favorite memory of like, for example,
for me, like right now, actively, this was a really
weird year.

Speaker 4 (51:00):
I've been sick.

Speaker 3 (51:01):
I mean, we're gonna talk about that later, but like,
I've had a bunch of health issues this year. I
was pretty much in bed January February with stomach isshoes
and like whatever. So it's been a really hard year.
And then like I look back at certain moments and
even my podcasting journey with just fond memories like Joel
Berry came on the Babylon but you had a video
hit five hundred thousand, Like that was like the first.

Speaker 4 (51:18):
Like whoa, this is possible, and then just keep stacking.

Speaker 3 (51:22):
Do you have different like stair step memories when you
look back over your career, like I met this person,
I did this job, Like what are some of those
favorite memories you've had in your business?

Speaker 1 (51:32):
Funny enough, it's never the end goal. Yeah, like the
moments where like I'm shooting you know, Shira, Drew Barrymore,
Mark Cuban, even talking with Skip Bayless and then his wife.
And then you know, even these moments, they they bar
none compared to like the daling. Yeah, they bar none

(51:54):
compared to the process that it took to get there.

Speaker 2 (51:57):
Yeah. Like, and I'll share something with you, is that.

Speaker 1 (52:01):
So when I was brokering YouTube boxing with KSI and
the Mayweather family and the first round for the KSI
versus Logan Paul. When I was brokering that, I was
in Philadelphia and I was in the back of a
warehouse of a family dollar And so mind you, I'm

(52:24):
not there with my finances yet, but I understand, like
how did that work? And I've started, like I have
built influence within my community. Now I never really connected
now at this point, at this point in my life,
I never really connected the finances to a lot of that.

Speaker 2 (52:39):
But that came. That came.

Speaker 1 (52:43):
But in that moment, so we were going to I was,
I was, It was me and Gary and we were
going to Philadelphia to basically flip these stores that were
just they're on fire, just massive shrink. And if you
don't what a shrink is, that's basically you have inventory.
All of a sudden, you got like forty percent less

(53:04):
inventory because someone stole it. So like people constantly robbing,
people constantly stealing from like drawers, and like these stores
are on fire from shrinking, like shrinking their their margins.

Speaker 2 (53:15):
And their inventory and all that. And so we go
to this store.

Speaker 1 (53:20):
Now, if you've ever worked in retail, you know that
weekly there's a truck that comes and they dump hundreds
of boxes for you to organize and put on the shelves.
So this store that we were at had three inventories back.
So we're talking like thousands of boxes stacked up into

(53:41):
a back room. Like you cannot walk in this back room,
like you have to you have to actually like put
the boxes out on the shelf if you want to
even get into this back room. Like that's how packed
it was. And we're talking like a big warehouse. So
you're talking about like looking at all these thousands of boxes.
And I remember Gary to me, he's like, ks I

(54:02):
just called out logan, Paul. We have this relationship with
like the Mayweather family through Amair and and a lot
of the connection through the boxing that we focused on
like building content for and going out to Vegas for
like one off trips in between family dollars. And so
I remember I had found the email for these I

(54:23):
think for Liam, who was the sponsorship manager for KSI,
he wasn't like the main manager for KSI. He was
kind of like just a partner through like an agency
that represented him. And I remember I found that email.
I reached out to him. I said, hey, we saw
that you just called out logan Paul. I would like
to introduce you to the manager for Floyd Senior and

(54:46):
Jeff Mayweather and a lot of the Mayweather circle and
bring you to, you know, make an introduction to bring
you to Vegas to train with Floyd Mayweather Senior Senior,
not Junior Senior. So I get into the back of

(55:07):
this warehouse. Moments before that, I had a knife pulled
on me because this dude was trying to steal and
he like ended up shoving one of the retail managers
who was a female, and I just like lost my shit.
I like grabbed this dude. I threw this dude like

(55:28):
through the doors, doors, busted open all the stuff that
he was stealing, just flew over everything, and he pulls
out this knife. Gary goes to close the door and
he's just banging on this door with this knife and
he's like John don't do it.

Speaker 2 (55:40):
I know you want to do it.

Speaker 1 (55:41):
Don't do it because you know at that time, you
know we, uh, we weren't really in compliance by doing
that stuff.

Speaker 4 (55:49):
Yes, still they don't want you doing that.

Speaker 1 (55:52):
So like earlier that day, that happened to me and
I'm in the back of a Family Dollar on a
Skype call in the bathroom. That's like, like, dude, I'm
in the bathroom, I got thousands of boxes behind me,
I got my red Family Dollar share camera's off and
I go, hey, Liam, it's really great to meet I

(56:13):
like on a skype call with like some really shoddy
Wi Fi.

Speaker 2 (56:17):
And I was like, I'd like to introduce you.

Speaker 1 (56:18):
To amrab Dollar, who is the manager for Floyd Senior
and the Mayweather family.

Speaker 2 (56:24):
And I'm here.

Speaker 1 (56:25):
This is Liam who represents KSI, who just recently called
out logan Paul. I'm looking to see if there's some
synergy here or if we could align it to create
some collaborative content where he comes in and he works
with Floyd Senior.

Speaker 2 (56:39):
Boom.

Speaker 1 (56:40):
The relationship's going great. They're talking about it, they're really excited.
Liam called up JJ and was like, hey, listen, we
got this opportunity you want to do this and he's like, yes,
I absolutely want to do this, which, funny enough, it
was in June and.

Speaker 2 (56:56):
He was going to be able to.

Speaker 1 (56:57):
Come out for his birthday. And we get off this,
we get off the skype call. Ohmre calls me and
he goes, dude, what was that. I have no idea
what you're doing, but I'll take your lead on it
for now. I have no idea what a KSI is,
but let's see what this is about. And so he

(57:19):
trusted me, so he gave me that call. He trusted me.
I look over at Gary and I'm like, we gotta
figure this shit out because we just broke her like
the next biggest thing for YouTube boxing.

Speaker 2 (57:33):
And so we then went on to.

Speaker 1 (57:36):
Like plan like the training session and you can see
the training videos. You'll see me overweight with my camera
like trying to like film and stuff like that. You'll
see me in the like the backgrounds of everything. And
then so funny enough, even those moments where we had
that relationship set up, We're working with like one of
the largest influencers in the UK and you know, through

(57:58):
the argue arguably the largest one of the largest influencers
between him and the sidemen within the space and like
I was still in a family dollar yeah, And so
that's probably like one of my.

Speaker 2 (58:14):
Favorite moments is like.

Speaker 1 (58:17):
Sitting in a warehouse, not being where I'm at, just
knowing that like, okay, there's a plan.

Speaker 4 (58:22):
Yeah, and you could feel that change coming.

Speaker 2 (58:25):
Yeah, yeah, you feel that change coming.

Speaker 1 (58:27):
And by the way, there were also different points and
times to where I did not know how to maximize
the relationship.

Speaker 2 (58:34):
I remember when Ama called me, I'd.

Speaker 1 (58:35):
Bes like, so, did did ks I like pay you
anything to do this? And I was like, no, I
could have charged for that. In my head, I'm going, oh,
I could have charged for the relationship broker ing, and yeah,
he just wanted to make sure that I wasn't abusing
like the relationship for like payment or something like that.

(58:56):
But just like side side cash and dude, there were
just plenty of opportunities that I didn't know that I
could reap because I wasn't the person that I needed
to be at that time. And so I think that's
probably I mean, I would put that, I would put
that as one of many favorite moments that I had
because I wasn't at the destination yet. But well, Here's

(59:19):
what I'll tell you is the person that I was
at that moment, Like the fire that that person had,
and the the ability to go after whatever I wanted
to and the angst and the I call it, I
call it ignorance on fire. That person, that person will

(59:42):
beat out anybody. Yeah you know what I mean, Like,
you put that person up against like some of the
top performers in the world, and I guarantee you with
like you know, two hundred three hundred dollars in my
bank account, I'll beat you. And so that's probably like
my favorite moment because I've been in that moment.

Speaker 3 (01:00:00):
So yeah, I call those moments like hope moments like
those are the moments for like people are like, man,
this is tough. I'm just got a knife full on
me or whatever, and all of a sudden, this moment happens.
You're like, WHOA, there's hope. I'm like I could do
this this, there's an opportunity here, and then it sometimes
just gives that fire just gasoline. Those moments that come

(01:00:23):
out of nowhere and you know, you found the email,
you just and you took some initiative and the next
thing you know, you're like why am I on this
call and what is happening? And just gave you a
hope to just snowball and snowball and snowball. And I
think those hope moments don't come without initiative and don't
come without taking chances, because that call could have been like, uh,
there's no synergy, it could have all you know, you

(01:00:45):
took a chance. Yeah, yeah, And you took a chance
and as a result you took the initiative. You didn't
really know what you were doing, but you're like, hey,
I think there's something here, and you had a big opportunity.
And then now you have a business and you have
what you have your creator Dan, right, you have so
many other things.

Speaker 4 (01:01:03):
Man, that's that's cool. That's that's a great story.

Speaker 1 (01:01:06):
And on top of that, like there was the whole
spread of YouTube boxing, which I also started with my services,
like acquiring equity positions in different companies.

Speaker 2 (01:01:17):
Through Sweat Equity.

Speaker 1 (01:01:18):
Yeah, and so, like you learn things, you have to
become the you have to You will not become the
person that you need to be until you find the
thing that's going to define you into that person. And
so normally that that person has to be kind of
rounded out because like, dude me, like the person that's

(01:01:42):
got seventy dollars in their bank account can outbeat the
person with seventy thousand dollars in their bank account. But
you still have to figure out to become like that
path to be able to secure resources. And so you know,
though you might be and if you're watching this and
you're a creator or you're somebody that's kind of in

(01:02:04):
that position, what I will tell you is you have
the greatest advantage right now to beat out anybody in
your field. But then number two is like you have
to learn and you have to grow because you can't
stay that person. If you want to become somebody else,
you have to actually go through the growing pains. You
have to seek out education, which is why we even
created the Creators then, which is to educate creators on

(01:02:28):
like a direction and business owners on a direction to
create content successfully. So you have to reinvest into education,
and so we created that with the Creators then. But
you know, I've I've invested into like multiple things to
be able to find those tools, find those resources, because
people want they want to save education for the last

(01:02:49):
thing that you invest into. But it's got to be
the first thing that you invest into. You know, you
think that you you got to buy this new camera,
you got to do this upgrade, you got to move
to this city, Like educate yourself first, and you can
do that remotely.

Speaker 2 (01:03:06):
You know what I mean.

Speaker 3 (01:03:06):
In today's world, there's educating, there's free education. Even there's yeah,
and that's what prespect you. Even, Like if people watch
your YouTube channel, you get a lot of good advice,
gear review the stuff that like, sometimes it just it's
just sweat. You just mentioned sweat equity. Sometimes people just
need to put in some sweat equity in.

Speaker 4 (01:03:21):
Their own improvement.

Speaker 2 (01:03:22):
Yes, one hundred and ten percent, you know.

Speaker 3 (01:03:25):
Yeah, And you don't need to acquire a new you
just need to work and work on your improvement and learn.
And that's what I mentioned earlier about Like what I
don't like about the word authentic is sometimes people think
authentic means I don't need to change.

Speaker 4 (01:03:38):
It's like, no, that's not what it means. It means being.

Speaker 3 (01:03:41):
Authentic Actually is the reality that you need to change,
is the reality that you need to grow and then
pursue an education moment possibly is maybe joined the creator
Dan or maybe just subscribing to a YouTube channel and
just put it in the work that's actually be an
authentic and knowing that you don't have all the answers,
you're not perfect and you need help, they need growth,
And then dude, I love it.

Speaker 2 (01:04:03):
Man.

Speaker 3 (01:04:03):
I think I think a lot of people are we
blessed by the conversation today. I think they're just your
raw authenticity another again and then just just your experience.
And it's it's a it's a cool story, man, of
it's I mean, it's an American dream story. It really is
what it is, you know, dollar general. Yeah, like this
year sleeping in offices.

Speaker 1 (01:04:24):
This year, we're gonna we're gonna throw a few grand
into feeding families for thank for Thanksgiving, especially with like
the whole Snap thing that's happening, because I was a
Snap family. Like honestly, my like my and we we
didn't even go through like a whole lot of the upbringings.
But like my parents both collectively together made fourteen thousand

(01:04:45):
dollars per year they were separated, and so we lived
on eight thousand dollars that my mom would have, and
so we relied on Snap and like EBT, and so
we used to be like a family that literally relied
on Okay, what does the church have do They got
some free vegetables, they got some they got some meals.
Like my mom would bring me to the church to

(01:05:08):
you know, do the programs and to like get some food,
and she would also cook. And so now I came
from a place to where I was that family to
now where we're providing for those families year. So yeah,
I mean, honestly, I'm blessed with the people like I.
I would challenge anybody that says they got any form

(01:05:29):
of success alone or they're self made, because I know
what it took for me to be self made, but
it was never really self made.

Speaker 2 (01:05:38):
It never is. And you know, I'm.

Speaker 1 (01:05:41):
Just really grateful for the people that I have this theory.
I'm really grateful for the people that were that chose
to take food off their plate to be able to
feed me that had no business taking food off their plate.
And so time and time again, what you'll see in
my life, and even as I look through this, you know,

(01:06:02):
the things that I write, is that there's a constant
repetition of like somebody that sacrificed for me when they
couldn't sacrifice, and they did and helped me get to
where that next phase, like even if I am, you know,
crashing at my buddy's sofa or x amount of of

(01:06:23):
god x amount of like months maybe even a.

Speaker 2 (01:06:25):
Year two.

Speaker 1 (01:06:30):
A place that where this has happened so many times
that I've drawn a theory called the overflow effect, and
it's it's it's a theory that I live by a
principle within my life because of the things that I've
experienced through a lot of scarcity, which is the over
reflect The overflow effect is give to a cause or

(01:06:55):
a purpose, even when sometimes you feel like it's it's
it's not gonna be as beneficial for you, right, the
abundant mindset of like Okay, I'm gonna help this person out,
I'm gonna do this thing for this person, and like
go above and beyond and even to my in my

(01:07:17):
life today, like people tell me they're like, dude, sometimes
like you give so much value, like it's kind of
hard to like match you, like as far as you know,
feeling like they have to like give back, but like
it's it's never out of that intention. By the way,
it's because I I I make sure to give so
much value that I know that it'll come back to

(01:07:39):
me in some sort of capasty. It's kind of it's
kind of like karma or like like social credits or
what's what's Yeah, I.

Speaker 4 (01:07:47):
Mean karma is a good word for it.

Speaker 2 (01:07:48):
Yeah.

Speaker 1 (01:07:49):
So I live by the overflow effect, which is, you know,
give when it might not be the most convenient to give,
because it will come back to you and it will
overflow and fill your cup. Because I I'm a prime
example of that.

Speaker 2 (01:08:04):
You know.

Speaker 1 (01:08:05):
I came from a point in time to where I
didn't even have a house to be able to now
pay for my friends to like work with me and
to have these experiences, and for my family to go
on trips and for all this other these other things
that I'm able to pour back into them, you.

Speaker 2 (01:08:21):
Know what I mean.

Speaker 1 (01:08:21):
Like the woman that used to raise me as like
the the fifth foster kid within her house with my
best friend, Now I hire her as a bookkeeper.

Speaker 2 (01:08:33):
Right, And so it comes back to you.

Speaker 3 (01:08:36):
I mean I was adopted, yeah, and you know, like
I mean, I was adopted at like two and a half.

Speaker 4 (01:08:42):
So but like, you know, being able, I didn't know that.

Speaker 3 (01:08:46):
Yeah, being able. I remember in twenty nineteen or a
really good insurance year, like really good year. And I
started in twenty eighteen. My wife quit her job within
six months, sort of working with me, and we just
like we saved more than my ad made and by
my dad's like my adopted dad. But like I don't
know my botherical family at all, and I would never

(01:09:07):
have it, and that's great with me because that they're
not family.

Speaker 4 (01:09:12):
But I remember his computer.

Speaker 3 (01:09:16):
He's a he's a small Christian school principal, you know,
like I say small, like it was like eighty kids
K four through twelfth grade, like you know, yeah, yeah,
like thirty five to forty five k you know salary,
which his whole life and didn't ask for anything more,
just served, would work from seven am to eight pm,

(01:09:39):
coached all the sports, like, drove all the kids everywhere.
I mean he worked thirteen hour days his whole life,
like every day, not not complaining, making sure teachers got
what they needed.

Speaker 4 (01:09:49):
And so he's just a great man.

Speaker 3 (01:09:52):
And his computer, his personal computer was dying and died
and I knew it was like you know, it takes
like an.

Speaker 4 (01:09:59):
Hour to load the homelesscreen kind of thing.

Speaker 3 (01:10:00):
Yeah, and we had just saved like four grand that month,
or something stupid, you know.

Speaker 4 (01:10:06):
And I remember going to my wife and like, I
want to buy dad a.

Speaker 3 (01:10:08):
Laptop, you know, And Mom was complaining about how small
her iPhone was. She had old, like one of the
old iPhones and it was really tiny, and she was like,
you know, trying to type and she couldn't see anything.
She likes to gooking through Pinterest, and I'm like, I
want to buy mom an iPad. Now people might look
at that, and I did. My mom cried when my dad.

(01:10:29):
I didn't tell him, and I bought my dad like
a you know, nice XPS like whatever, Dell, whatever, and
he pulled out and the laptop and my mom just
started crying because like, you know, again it was only
a grand or whatever. But like, and they put me
through coll like they sacrificed their retirement to put me
through college debt free, like and it was just a

(01:10:53):
little little thing. But in that moment, I felt like
it was just like my first opportunity to be like,
thank you for all the sacrifices you've made. Because even
if I ever make it to my podcast is a
massive I was never self made. It's because this couple
who was foster parents chose to adopt me and change

(01:11:13):
my life. And if I wasn't adopted through them, I
don't know what my wife life would look like. But
I do know about my biological parents, and that is
not a good situation. So I probably would not be
here right now. So anyway, like you were saying, giving back,
I just remember the first time being able to afford
giving back to the people that changed my life was
it was sweet. It's special giving hits, Giving hits a

(01:11:37):
different part of your soul.

Speaker 2 (01:11:38):
Yeah that.

Speaker 1 (01:11:42):
As humans and people in general, you're so used to
taking a lot of times and when you get to
break your own pattern and interrupt and actually see the
results of something like that, like your your your father
might have never had anyone spent a thousand dollars.

Speaker 2 (01:11:59):
On it, yeah ever in his life. Yeah, you're able
to do that from him.

Speaker 1 (01:12:05):
You're able to give him an emotion, not not even
just like you're able to give him like a perspective
of like, man, this, I wasn't expecting this sweat equity
to pay this way. And I'm even more so the
person I think, probably even more so if you were
to actually sit down and talk to him, the person
that you became as a result to do something like that.

Speaker 2 (01:12:27):
That probably meant that's the payoff. Yeah, that's the payoff.
It probably meant anything that anybody could have.

Speaker 4 (01:12:31):
You go to ask your wife. This is what pisses
me off the most.

Speaker 3 (01:12:34):
On Like, I like, you can, like it sounds fake,
but I hate not paying my staff more. I hate
not pain the reason why I want funds, Like my wife, Like,
I just made friends with this girl in India that
we were looking to hire, but then she also has
like a clothing company in India, and I'm like, hey,
I want to buy some of our clothes, but like

(01:12:55):
shipping is like one hundred bots like it, you know
whatever my website.

Speaker 4 (01:12:57):
Please don't. I'm like, but you know, like cause I
just I love doing that.

Speaker 3 (01:13:01):
And I think one of the things that frustrates is
me is when I see opportunities that I'm like, man,
I wish I had the funds for this, But then
we're just scraping, Like, you know, we need a new car.
We can't afford a new car, right Like, we have
two kids and a dog and we're gonna have to
figure out how we can get to Virginia with an
old two thousand and eight CRV, so we're having to

(01:13:22):
like put mounts on the top just so we can
get our full family there.

Speaker 4 (01:13:25):
So that's where we're at right now.

Speaker 3 (01:13:27):
But I wish I was at the point where I
had like two hundred grand in the bankup it could
be just be like blessing people. But there's more ways
to bless people than just money. And sometimes it's just
showing up. Sometimes it's just giving them a call or
just showing Even this girl in India, like just the
fact that I was rulling to try, she just messed me.
We actually like thank you so much, like you're like

(01:13:47):
no one ever pursues this. She's like just the fact
that you tried. And then I said, hey, let's talk
about this again in January, like I do want to
order something.

Speaker 2 (01:13:56):
You know.

Speaker 4 (01:13:56):
It just meant the world to her that we even
attempted to bless her, you know.

Speaker 1 (01:14:01):
Yeah, And man, I'll tell you what, like people overseas,
many they got like this crazy amount of gratitude when
you when you show up in a different light versus
just a transactional relationship. We have it with our three
D designer, who's a she's amazing. She's from Turkey, and
stuff like that. I'll make sure that she goes on

(01:14:24):
like vacations and like you know what I mean that
she's like taking time for herself, like she's about to
go on, like she's she's on one right now. But
then even more so is you know, we'll have conversations
about like pay, raise and like renegotiating, you know, based
off her efforts and stuff like that. And so man,
I'll tell you like the smallest things just like one

(01:14:45):
of the best things for her is that we just
meet and we talk, yes, because she like values quality time.

Speaker 2 (01:14:52):
M hm.

Speaker 1 (01:14:53):
You know, like I would say, if you're trying to
figure out how to help someone without just money, figure
out what their love language is and then like lean
into like that. You know, it doesn't have to be
like this crazy grand gesture. It just has to be
Sometimes people need to be seen, they need to be heard,
they need to be appreciated, you know, all these all these.

Speaker 2 (01:15:13):
Different all these different things.

Speaker 4 (01:15:14):
Yeah.

Speaker 2 (01:15:15):
Yeah.

Speaker 3 (01:15:16):
I spent two hours on Monday with one of my
editors call and the same thing, like so he's a
new editor, he's in Argentina, he's we're growing the team.
He's now I didn't do my personal stuff, and he
asked me to send pictures of Detroit. He's like, this
might be a weird request, Dylan, but could you just
send me pictures of Detroit from your phone.

Speaker 4 (01:15:36):
I was like, ge Y, his name is G. I
call m G.

Speaker 3 (01:15:39):
He's just like, I just want to see it from like,
you know, I googled it, but I want to see
if it's as cool as it looks.

Speaker 2 (01:15:44):
Yeah, let me see a real iPhone photo.

Speaker 4 (01:15:46):
So I was I was just at the da C.

Speaker 3 (01:15:48):
Yeah, and green bubbles or blue bubbles or whatever mine is.
And I was just at the DAC visiting it. Not
my membership, someone else's membership. It was a blast and
top floor of the DAC there's a scar bar, there's
a bar, and then like you can look down on
the Tiger Stadium and then you look out the other
side and you have the brand new Hudson Building skyline
like it's sick. And so I'm like, hey, dude, check

(01:16:11):
this out. And I sent him other street view pictures
like campus marshes, some other stuff whatever like.

Speaker 4 (01:16:16):
Christmas time, the ice rink and just whatever.

Speaker 3 (01:16:18):
And he was just like, maybe one day I can
live in a city like that.

Speaker 4 (01:16:24):
And then I asked him.

Speaker 3 (01:16:26):
I said, hey, man, like, I'm am I paying you enough,
Like are you good? And he said, Dylan, my city
people live on seven hundred dollars a month, and he's
in a very poor city in Argentina and he wants
to move to He's with his parents still, he's twenty two, twenty, like,
he's about ready to move out, and he wants to
move to the expensive city where people live on fifteen

(01:16:47):
hundred dollars.

Speaker 1 (01:16:49):
Isn't that funny to think I want to move to
somewhere more expensive.

Speaker 2 (01:16:52):
Yes, it's the perception, yeah.

Speaker 4 (01:16:55):
But for him, it wasn't the expense.

Speaker 3 (01:16:56):
It's the next stage of networking and people like it's
just a nice for him, is just a nicer area.
But it was just crazy for me because I'm like,
I'm like, perception, right, we're not you know, starting a
new business, growing whatever. And then I have this guy
over here just like, dude, I just want to live
in that city looks awesome. And meanwhile we have an

(01:17:16):
in our backyard and we're just like sometimes can get
ungrateful that we're not in the next place.

Speaker 1 (01:17:23):
So I think that's very I think that's very important
to team management.

Speaker 2 (01:17:27):
Right.

Speaker 1 (01:17:27):
You know, we talk about the manager gen but it
literally quite became like real because like a thing like that,
you have a team member on your team that you
rely on and that's growing with you. Now he might
be a new team member, but there might be like
a senior editor, or he might grow into like a
senior editor to a point to where like business is

(01:17:49):
doing so good. Oh you know, I would really wish
my turnaround time was quicker. I wonder how much it
would be to like relocate something like that, you know,
and so like.

Speaker 2 (01:17:58):
Now, at least you know.

Speaker 1 (01:18:01):
The intention of your team members so that you can
build an opportunity that team members can fit into. I
think that's also another thing that creators do not do
very well, is they do not build opportunity for other
people to see themselves into. Yes, they just build opportunity
for themselves. They get they they they're like cool.

Speaker 2 (01:18:19):
The brand's growing, Like we're number one on like the
podcast list.

Speaker 1 (01:18:24):
We're we're crushing it. You know, I'm getting all these views,
I'm building this brand. I'm getting these brand deals. I
tell my editors, like listen, we do good. I get
I'll do brand deals and I'll make sure that the
trickle down effect happens to the editing team if we're
able to continue to like maintain a certain standard. And so,
like I understand what they're working toward. I just connected

(01:18:45):
one of my editors with, you know, one of one
of his role models to be able to work with.
So I connected with one of my editors with christ
and there, and they're gonna and they're gonna like run
like a series of podcasts and stuff like that. But
you know, the the culture that I've created is that

(01:19:07):
I will create opportunities to where you'll be able to
fit under yep, and you'll be able to take care
of your family, You'll be able to take care of
your goals, you'll be able to potentially exceed them. Like
there was there was no path really for him to
think of, how do I eventually one day like meet
my role model? And just like that, just immediately I

(01:19:29):
was sitting down with Chris having dinner and I was like, look,
do you like the podcast? I was like, I should
introduce you to Pedro. He's the one that did that.
Do you have a need for him? He's like, yeah, yeah,
we got you know we're looking for And then instantly.

Speaker 4 (01:19:43):
Yeah, yeah. And from Paidro's perspective, he just did good work.

Speaker 2 (01:19:48):
Yeah.

Speaker 4 (01:19:49):
He was consistent and he was honest.

Speaker 3 (01:19:51):
And even if it even if at that time he
didn't even know there was a chance to meet his
role model and Chris, he still did good work. Yeah, regardless,
And that's why there there's like you can't just it's
not like Peter's like, oh I might have a chance,
like I'm just do really good work.

Speaker 4 (01:20:06):
It's like, no, that's who he is. He's a good editor.

Speaker 1 (01:20:08):
That's also his overflow effect is that he poured a
lot into the relationship. He made sure to take care
of like quality control.

Speaker 2 (01:20:16):
He literally gives me edits.

Speaker 1 (01:20:18):
That I got that I have no that I have
no revisions too, and I go, great, this is the
product I watched it through.

Speaker 2 (01:20:24):
This is amazing. This is better than what I would make.
Let me post this.

Speaker 4 (01:20:27):
Yep, it's a dream. It is and because yeah.

Speaker 3 (01:20:32):
I mean yeah, dude, like and people might not even
be like, well, you guys have editors, you guys have this,
you have like it really is well, first of all,
it's key to building antip of management company your podcast,
Like you have to have editors. And we're grateful to
have a bunch, but like, like G was one of
the first ones that like he said, Dylan, I've been
researching other podcasts. I've noticed they've done this style. Do

(01:20:53):
you want me to try this? He's like he's in
and yeah. That's always like a key.

Speaker 1 (01:20:58):
That's always a big green flag is when somebody else
tries to introduce something to you that they've seen work
in other areas that you just you might not have
the time to inspect, but then this team member can focus.

Speaker 4 (01:21:10):
He said no to more work.

Speaker 3 (01:21:12):
So this is the thing when G I'm like, I
told my wife, I said, hey, by the way, pain
this guy this amount, we're gonna make work. I need
to because he literally said no to more work. So
we have a couple of other clients, so it's going
to give him. He's like, no, Dylan, He's like, I
just need to make sure I can handle your work first, Yeah,
and make sure I do a good job for you.

Speaker 4 (01:21:30):
I don't think I can handle them, and he can.

Speaker 2 (01:21:32):
He can't. He can't.

Speaker 4 (01:21:34):
But he said no.

Speaker 3 (01:21:36):
To more money just because he wanted to make sure
he had to live on his promises.

Speaker 2 (01:21:40):
I'm like, that's character, that's core values.

Speaker 3 (01:21:42):
Yeah, and I'm like, I told Tom who is you know?

Speaker 4 (01:21:46):
Admin?

Speaker 3 (01:21:47):
And I told Cannon who is operations at the podcast company.
I was like, Gee's here to stay. We make sure
he has all the questions answered, like geez are number
one editor long term like done, guaranteed he's going to
learn it. And I texted him last night and I said, Hey,
when are you planning to move? He's like June. I said,

(01:22:09):
how much do I need to pay you in June
to make sure you're good?

Speaker 2 (01:22:11):
You know?

Speaker 3 (01:22:12):
I'm like, all right, I will have clients for you
in June. Like I said, we need to work on
getting your efficiency up on my stuff, like we need
to we have to improve some things so you can
get you can handle more clientele and so. And for me,
what I was telling you earlier, like of not always
having the funds too be able to bless one immediately,
there's still ways you can bless and ask the questions

(01:22:32):
and be like all right, well let's work towards blessing
you more.

Speaker 2 (01:22:35):
Yeah, people will follow leaders. People will follow leaders, but
you have to become that leader. Yeah, you know, you
have to become that person.

Speaker 1 (01:22:41):
That's I had this one influencer girl that I had introduced,
you know, some of our editing team too, and they
worked with her, and she just she wasn't even willing
to meet with them, and she wasn't willing to not
that she wasn't willing, but she wouldn't time block it.
And so it's like they're over here, Hey, we want
to do a good job, but this person is like

(01:23:03):
failing us in communication. And they're like, it was a
good run, but we just wish that there would have
been like more synergy because we did really great on
the brand videos that we did for But like, you
have to become that leader that is constantly thinking about
your team. You know, the bigger that you build, honestly,

(01:23:24):
the less you have to think about yourself.

Speaker 2 (01:23:27):
You have to stay.

Speaker 1 (01:23:28):
Focused on the vision because you're the visionary of the company.
But that vision has to be big enough so that
everybody else can fit into it and like see succeed
to their.

Speaker 2 (01:23:37):
Growth path and lay out a growth path from.

Speaker 4 (01:23:40):
Your stress changes.

Speaker 3 (01:23:43):
Actually, my wife, I love her just rifting now, this
is great. My wife didn't want me to hire the
person I did because she knows how much stress I
put on myself when other people's income are involved and
then that's been the whole reason that I've been sick
this year. Apparently, like the doctors say, it's all stress related. Apparently,

(01:24:05):
you're like bringing is connect to your gut and it's
pretty much destroying me.

Speaker 4 (01:24:08):
So that's fun.

Speaker 3 (01:24:11):
But like I just told my wife, I said, listen,
I can't grow this company without this person. They need
to be here and we need to figure out a
way to make this happen. And then so then I
went back to the person. I said, hey, man, I
can't pay you this month. I have no clients. This
is in September. I said, I don't, we don't have

(01:24:32):
any clients. I said, this is the vision of the company.
Though he was just he just left a previous podcast
management company. Was an intern there. They abused his time,
they paid him beans. Dude, just like he told me
how much he made there. I'm like, I can get
you that in a month. Like, if you can work
thirty days for me for free, I will make sure

(01:24:54):
your second month you make what you were making at
your previous company, and then every month after that will
increase it.

Speaker 4 (01:25:00):
And we did.

Speaker 3 (01:25:01):
He worked with me in September, didn't ask for a dime.
October paid him two grand.

Speaker 4 (01:25:06):
It's all he was making. It was miss making two
grands an intern.

Speaker 3 (01:25:10):
He's blessed to have his wife being a like stable
government kind of jobbed for a little bit, you know,
and then this month he's get a little bit of
pay bump. Next month he's gonna get paid bump, and
then we're on target for he's gonna make fifty sixty
grand next year.

Speaker 2 (01:25:25):
Like and that's that's nice.

Speaker 1 (01:25:27):
That's nice, uh in Argentina and like these other countries.

Speaker 4 (01:25:32):
Yeah, so we're.

Speaker 3 (01:25:33):
You know, it's just it's just, you know, it's just cool.
Like it's it's sometimes you just even as a leader,
you're like, hey, listen, I did need to be honest
with you. I don't have money or I'm not like
I'm actually not ready for you. But if you want
to help me build this.

Speaker 4 (01:25:48):
This is your path. Do you want this?

Speaker 3 (01:25:52):
And they said yes, and man, we're you know, it's
just and don't feel blessed, you know.

Speaker 1 (01:25:55):
So yeah, And I mean you have to be that
leader to be able to have that growth, like for them,
that roadmap. They're relying on you as the visionary of
the company to build that. So I would say if
you're watching this and you're a solo creator, do me
a favor and write a comment in the comment section
below of some of the problems that you're dealing with

(01:26:16):
with trying to hire teams to be able to duplicate
yourself and be able to essentially build that part of
your business that you've been neglecting for so long. So
do me a favor write in the comment section below,
and to tell me where you're at if your solo creator,
you know drop drop you know solo, or if you
have a team or editors, how you can manage them

(01:26:40):
better and fulfill expectations to be able to crush it
in your content journey.

Speaker 3 (01:26:44):
Yeah, and that's a perfect segue. I mean, this has
been great, dude, thank you for coming the podcast.

Speaker 4 (01:26:50):
Yeah, last minute. Hopefully you had a good time.

Speaker 2 (01:26:52):
Yeah, man, of course, always you never.

Speaker 3 (01:26:55):
Know what's going to happen to Dyllan England show you
just you know, yeah, it's always just It's that's why
doing this, Like you asked me earlier, what would it
mean to be authentic? I'm like, bro, if I could
do this for a living one day, like the only
reason I like doing the podcast business. But that's just
because it's what paid like. I enjoy it a lot.
I don't could do anything, bro, it would be just
have awesome conversations with awesome people. That's what I want

(01:27:18):
to do. And then's thrown a little bit of golf
content in there. Yeah, but thank you man for coming on.
Where can People Find You? I always give my opportunity
for the guests to promo where can they find you?

Speaker 4 (01:27:30):
Where can people go to learn more?

Speaker 1 (01:27:31):
So watch Manager John on YouTube. We're dropping like gear reviews,
studio builds, and pretty much kind of the technical stuff
that you need to be able to grow and develop
as a creator. And then number two, Manager John on
all platforms Instagram, TikTok, Facebook, whatever it is. You can
just search Manager John and hit me with a DM

(01:27:52):
if you need help, or just comment on the content
because I answer all the comments and we're creating a
platform to where people can have conversations.

Speaker 4 (01:28:04):
So drop a message awesome brother. Well, thank you again
for coming on the show.

Speaker 3 (01:28:09):
Yeah, I appreciate you all, and thank you guys for
listening to this episode of The Dylan England Show. As
always like coming, subscribe, share with her friend or your
mom or whoever will listen. To this and uh yeah,
thank you guys for coming this episode, see on the
next one. Thank you manager John, go follow him on
all socials show outs YouTube channel's great stuff. See guys
in the next episode.

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Why Most Creators With Millions of Followers Are Still Broke | Manager Jon | TDES

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Why Most Creators With Millions of Followers Are Still Broke | Manager Jon | TDES