E4: Demystifying Brand Identity and the Emotional Connection

SHOW NOTES:

 

 

00:30: Welcome back! Thanks for finding and joining us again!

00:49: What concerts & shows are you going to this summer? Tell us in the comments!

02:27: In our last episode..

02:45: What exactly is brand identity?

04:20: On why it’s important to grow an emotional connection

06:01: If you are not aware of any emotion connection, it may instead hinder growth

07:27: On using customer experiences to develop your brand, also via tech

08:00: Every touchpoint is an opportunity to either reinforce your brand, or to have a negative experience. Ref: Concrete Company in Ep.3 @05:28

08:35: Debbie’s impactful, true story “about the small things that can matter so much”.

12:08: Staying on top of the market place & making customers for life.

12:38: The difference between loyalty and commitment.

14:30: On Zappos’s Tony Hsieh 

14:50: Money is an issue if your customer does not have their expected experience

16:30: How do you create a strong brand commitment and emotional connection?

16:40: Six questions and a creative brief! Click for: DW4DA_Creative Brief.pdf

19:40: Advertising is no longer a one way street; we must be authentic and listen well.  Ref: Hard Rock Reverb Hotels

20:00: At the end, what is your desired response?

22:00: The greatest piece of advice you’ll ever get! (this week)

23:07: End credits

Please find us on the Web at:  www.disneywaydigital.com 

Via email:  [e-mail]  and  [e-mail] 

And on the Socials at:  

Debbie:  LinkedIN and @DZmorenski on Twitter  and @dkzcoach on Facebook  

Kevin:  @BigBuzzKev on Twitter INSTA & Facebook

 

TRANSCRIPT via Descript: 

Intro: Magical customer experiences don't happen by accident. They happen through careful planning and meticulous design. Kevin and Debbie have been engineering, extraordinary customer experiences for over 30 years. Join us as we explore corporate culture, branding, service, excellence, and much more through storytelling, technical curiosity, and friendly conversation. The Disney way for the digital age will be revealed. 

[00:00:29] KK: Hey folks, welcome back. We're so glad that you're listening. This is episode four of the Disney Way for the Digital Age. I'm Kevin Kelly and my partner in crime here Debbie Zmorenski. Hey Deb

[00:00:41] Debbie: Hey, good morning. How are you?

[00:00:43] KK: I'm okay. I dunno if you noticed, do you know what this shirt is I got on here? 

[00:00:49] Debbie: uh, well, but , I did Rage Against the Machine? 

KK: So people I'm gonna say this is, I think it's time. You guys are getting to know us, it’s been four episodes. So maybe, you know, that I'm a, an ex-drummer in kind of a 90’s, uh, heavy Rock guy, but Deb is a Metaler or a head banger. What would you say? You know? 

Debbie: Yeah, I guess I'm a, I'm a head banger. I'm I'm a heavy metal fan, deep, deep, deep inside. Believe it or not.

[00:01:24] KK: So you haven't have you been back to any shows since, uh, lockdown is over?  

[00:01:30] Debbie: Oh, lockdown has been over and I've been so busy. Um, and they are all out again now and people coming back. Yeah. Yeah. People are coming back and I've missed some of my favorites, which is. Just been heartbreaking. My, my daughter and I are talking about Disturbed as coming back and, uh, Seether. So we're thinking we wanna at least get in a couple concerts this year. 

[00:01:53] KK: yeah. Summertime get some summer concerts.

[00:01:54] Debbie: Yeah. It's so good to see 'em back, you know? 

[00:01:58] KK: Yeah. It is. Uh, what do I got coming up? Oh, I honestly, I don't, I, I gotta get to some shows. I've been going to Broadway shows lately. Now I sound like an old guy, but, 

[00:02:08] Debbie: No, I like to do that. I just haven't had a chance to get to New York city. 

[00:02:13] KK: Yeah, we got a great venue here called the Paramount here in Long Island. And uh, I think Goo Goo dolls are coming. Oh, the Black Crows are coming around, so, oh, wow. Yeah. Oh, in Jones