SHOW NOTES:
00:30: Welcome back! Thanks for subscribing and joining us again!
00:34: Kevin, what do you have on your head? Ref: Metaverse and Meta’s Horizon Worlds
02:09: In our first episode we talk some about the Disney dark years
02:20: What are we talking about today?
03:00: What do you need to adapt, innovate and can your business really die?
03:58: Border’s Books, Barns & Noble and the comeuppance of Amazon Ref: Nook and Kindle Fire
06:10: What was the E-reader business turning point?
07:04: What’s right for my company? On innovating, adapting and choices
08:30: Are you using all of the customer data available to you?
09:19: How long do you have to predict a potential change in your business?
09:30: What happened to CNN+ ?
11:00: Let’s talk about risk tolerance and the ability to adapt with trends
12:00: On risk versus reward and data analysis
13:40: You don’t have to be an innovator to be successful!
14:40: What business action plan is best for your brand; innovate or adapt?
16:00: How long does it take you to buy a car? On “Analysis Paralysis”
17:30: Ask these 3 questions before you launch
19:08: On decision making and going with your gut instincts
19:38: Am I still in alignment with why I started this company?
20:11: More on Paralysis through Analysis
21:48: Are you keeping up on trends and using all of the available data? Ref: The Life of Brian
22:08: Is their Science behind going with your gut? What does that even mean?
23:28: What is 1,2,3, Go! And why should I use it? #1...
24:39: #2
26:34: #3
27:17: On what it takes for an Ad Agency to “pitch”, and the risk versus potential ROI.
29:06: Kevin’s Five P’s
30:18: Debbie on Michael Eisner and coming out of the “Disney dark years”
32:13: Ref: Field of Dreams movie.
33:43: Adaptations born out of innovation. Ref: Disney hotels
34:49: Tech advice- knowing your customers, and wrap-up. Ref: heuristic learning
36:37: Wieden Kennedy’s “Fail Harder” motto
37:05: Jimmy Dugin’s famous quote from “A League of Their Own” Movie quote link is HERE
37:39: The best piece of advice you’ll ever get! (this week. we think.)
38:06: On next week’s episode we welcome our FIRST GUEST!
38:50: End credits
Please find us on the Web at: www.disneywaydigital.com
Via email: debbie@disneywaydigital.com and kevin@disneywaydigital.com
And on the Socials at:
Debbie: LinkedIN and @DZmorenski on Twitter and @dkzcoach on Facebook
Kevin: @BigBuzzKev on Twitter INSTA & Facebook
TRANSCRIPT via Descript:
Intro: Magical customer experiences don't happen by accident. They happen through careful planning and meticulous design. Kevin and Debbie have been engineering, extraordinary customer experiences for over 30 years. Join us as we explore corporate culture, branding, service, excellence, and much more through storytelling, technical curiosity, and friendly conversation. The Disney way for the digital age will be revealed.
[00:00:29] KK: Welcome. Welcome to Kevin. Welcome. Yeah.
[00:00:34] Debbie: Good morning, Kevin. Hello? What Deb there
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