Ask the Expert Series: Transforming Dementia Care with Dirk Soenksen, Ceresti Health CEO

In this episode of The Doc Lounge Podcast, host Stacey Doyle talks with Dirk Soenksen, Co-Founder and CEO of Ceresti Health, about how his company is transforming dementia care through an innovative, tech-enabled platform that empowers family caregivers—at no cost to the patient or caregiver.

Dirk reveals why dementia is the second most expensive condition in Medicare, how traditional care models fall short, and how Ceresti’s caregiver-centric approach is reducing avoidable hospitalizations by over 50%. Learn about the CMS GUIDE Model (Guiding an Improved Dementia Experience) and how it supports value-based care with scalable, remote-first solutions.

This episode is essential listening for physicians, healthcare administrators, and families impacted by dementia—offering real-world strategies and hope for managing care at home with dignity, confidence, and support.

Topics Covered:

• Why dementia is a hidden crisis in Medicare claims data

• Ceresti Health’s no-cost, no-risk model for families

• How caregiver activation improves outcomes

• CMS GUIDE Model and new reimbursement pathways

• 50%+ reduction in preventable hospitalizations

• How to access the program and self-refer

Learn more: ceresti.com

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