The Embodied CEO

At some point, we all get this idea in our head about what it means to be good at sales. It probably looks like being forceful, pushy, and maybe even a little exploitative. And those are all reasons that women entrepreneurs tend to shy away from sales, to their detriment.

Jac White is here to turn that idea of sales on its head. Jac is the master of what she calls “relationship sales” and she believes that women are naturally good ...

In this online world, it feels like everyone is selling something. Salesy copy is everywhere, and we can sniff it out from a mile away at this point. So… how do you write copy that sounds interesting, authentic, and not just like another money-grab that gives people the ick?

In this episode, Erin Morris is here to set us straight on what makes good copy, why so many of us are missing the mark and writing salesy copy, and where we c...

Does this sound like you: When you were younger, you realized that in order to fit in, you had to hide or smooth out parts of yourself. You had to push down who you really are and how you really want to be, in order to get approval from your peers. And as you grew older, that habit kept showing up in your life. 

But now? Now you’re tired. You just want to be known and seen and accepted for who you truly are, even if that means you ...

Julia Rohrbach might not fit the mold of a “typical” entrepreneur. She’s not strictly regimented in all areas of her life. She’s not obsessed with her month to month numbers. And she didn’t leave an unfulfilling career for more freedom and flexibility. She’s been an entrepreneur since the very beginning, when she decided to see if she could “make it work” in a photography career, and she’s been making it happen ever since!

In this ...

When I was younger, the idea of being in my 40s felt so old. But I just turned 45, and as it turns out, it’s the best time of my life and still getting better. I have so much more wisdom now, and I’m so much more settled than I was even a decade ago.

Looking back, there are things I would do differently and think about differently, if only I had known what I know now. So today, I’m sharing 45 of the most important things I’ve learn...

Andrea didn’t have the most conventional entry into the business world. But after getting her degree in Fine Arts with a minor in entrepreneurship, she’s been able to look at business as another act of creation – one that’s allowed her to remake her career and business as needed as she builds her life and business around the demands of motherhood.

In this episode, Andrea shares her educational history and how that influenced her bu...

Earlier this year, I was on a trip that was supposed to be fun. It was supposed to be what I wanted. But I was miserable, and it wasn’t just about the trip.

I’ve been having revelations lately, about my life and my business and how I want to experience both… or maybe more specifically, how I don’t. I don’t want to just go through the motions. I don’t want to just make an income without feeling like I’m creating something valuable i...

Today, I have one of my favorite people on the podcast, my mentee and the other coach at Screen Nutrition, Rachel Leach. Rachel is so passionate, thoughtful, and hard-working, but our relationship isn’t just about business. We’ve been able to help each other grow in different ways in the last three years.

In this episode, Rachel and I reminisce about how she joined Screen Nutrition. She discusses all the ways she’s grown as a coach...

When I look back, the only regret I have in my career is that I didn’t jump into entrepreneurship sooner. Yes, at the time it was scary, and it was hard, and I did make mistakes. But I’d do it all over again in a second. 

So, if you’re sitting back, mulling over the questions: should I try entrepreneurship, and when is the time to jump in? The time is now, friends. And to get you started, I’m sharing the 10 things I would do if I h...

This is not an episode about having it all when it comes to running a business while being a mom. I’m not going to give you platitudes or tell you I have all the hacks to make things easy and smooth, because here is the cold, hard truth: Being an entrepreneur and a mom at the same time is really, really hard. But it’s still one of the best things I’ve ever done.

In today’s episode, I’m breaking down what it looks like to be a mom o...

Today’s conversation is not about taxes. Sure, we’ll talk about tax strategy and how life-changing it can be to have a good one. But this is a conversation about how diving into entrepreneurship (via a tax strategy firm) changed the life of one woman’s family… and every person she works with.

In this episode, we have the amazing Barbara Shreihans on the podcast. She shares everything from her inspiring story of breaking generationa...

Are you sick of the coaching space on Instagram? The consensus seems to be a resounding “yes”. For the past several years, social media has been saturated with people who deem themselves “business coaches” without ever having actually run a true business.

And, you might’ve noticed, they charge upwards of tens of thousands dollars simply to be in their presence rather than provide real, tangible business solutions. It’s time to be ...

Back by popular demand, we have a very special guest on the podcast – my husband, Christian Screen. Christian has nearly 25 years of entrepreneurial experience, and he’s graciously sharing the many lessons he’s learned along the way, including how he thinks about business differently now than when he started out, why setting your own standards of success are so important, and how to sell by focusing on solutions instead of product ...

There are wildly successful entrepreneurs who all seem to share the same story: they had a great idea, then they did some things, and then they made a whole bunch of money. But what exactly is that middle piece? What did they actually do that took them from a simple idea to a thriving business?

In today’s episode, I’m sharing my take on why establishing a brand is the crucial “in-between” piece that so many creators and services pr...

Here’s a question: Would you find some land, build and furnish an entire building on it, and set up a business and create revenue from that location WITHOUT having the legal rights set up to occupy that space, knowing that at any time, someone could come and rent or buy that space out from under you? 

Of course not! That sounds crazy, right? But, you might just be doing that with your intellectual property without even knowing it. 

Are you ready to make more money in 2024? As entrepreneurs, it’s essential that we continue to grow and evolve from one year to the next (and not just for the sake of making more money!). I’m talking about being so intentional and strategic with your goals that you’re able to earn more with less effort, affording you the financial and time freedom that inspired you to start your business in the first place.

In today’s episode, I’m ...

When you step into your full embodiment as a CEO and coach, you’re going to show up in a unique way that is totally you and that can’t be imitated. That being said, the more original your messaging, the more people are going to want—and try to—copy you.

In today’s episode, I’m talking about leading with integrity, embracing the “competition,” and confidently stepping into your power and uniqueness. As a coach, there’s going to be o...

I had a call with Alex, my ops manager, this week and it inspired me to make some shifts in my business that will lead to long term growth and revenue. I’m willing to put the work and the money in up front to see it pay off for me down the road in the future. If you’re still living month to month chasing immediate cash, you have to think bigger, my friends. 

In today’s episode, I’m sharing why you need to be willing to make those s...

Humans are naturally wired to resist change. That’s why, when we’re in a place that feels safe and comfortable, it can feel incredibly challenging to move (even if it’s in our best interest). As someone who has had 18 different addresses in her lifetime, and even lived across the pond, I can attest that this exact concept has applied equally to my experience as an entrepreneur.

In today’s episode, I’m sharing why it’s essential for...