All Episodes

March 28, 2025 9 mins

Do you really need a detailed business plan to succeed? After 20 years in business, building multiple six-figure ventures (and even selling one), I’ve discovered a simple framework that works—without a bulky 40-page plan.

In this episode, I walk you through my Goal-Focus-Pricing framework, a one-page (or even postage-stamp-sized) business plan that helps entrepreneurs set clear revenue targets and reverse-engineer a successful business model.

What You'll Learn:

✅ Why Most Business Plans Fail – 75% of small business owners rate their plans as "substandard"—and why a simpler approach works better.

✅ Step 1: Setting Your Revenue Goal – How to define a realistic, six-figure target for the next 12 months.

✅ Step 2: Pricing for Profitability – The formula to determine your ideal price point and client volume.

✅ Step 3: The Sales & Marketing Math – Breaking down how many consultations, conversations, and marketing efforts are needed to hit your goal.

✅ Step 4: Finding Clients Without Overwhelm – The easiest ways to generate leads, initiate conversations, and convert prospects.

This minimalist business plan works for coaches, consultants, freelancers, and small business owners who want clarity, profitability, and freedom—without drowning in spreadsheets.

🔗 Grab my free business scorecard to assess where you stand: fearless.scoreapp.com  🔗 Book a free 30-minute diagnostic call if you need help applying this framework.

To Apply for a FREE Coaching Session with Robin

Use the following link: https://www.robinwaite.com/app

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:

>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business YouTube Channel:

>> https://www.youtube.com/RobinMWaite

Mark as Played

Advertise With Us

Popular Podcasts

United States of Kennedy
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Bookmarked by Reese's Book Club

Bookmarked by Reese's Book Club

Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.