Are We Forgetting the Humans in B2B Marketing?
In this episode of The Hard Corps Marketing Show, I sat down with Daniel Incandela, Consultant, Advisor, and Fractional Marketing Officer for several fast-growing companies. With a background in anthropology and a career built on the power of storytelling, Daniel offers a refreshing take on branding, creativity, and human connection in B2B marketing.
Daniel challenges the obsession with performance metrics and argues that B2B brands must return to what truly moves people: stories, emotion, and authenticity. From crafting messaging frameworks to using AI to amplify impact, he shares how marketers can stay ahead without losing their humanity.
In this episode, we cover:
- Why B2B marketers need to take branding seriously and break the “brand doesn’t matter” myth
- The messaging house framework Daniel uses to align teams and anchor a brand’s narrative
- How B2C creativity can inspire B2B marketing strategies
- The danger of relying too heavily on sterile metrics like MQLs and SQLs
- How thoughtful gift-giving and storytelling build better customer relationships
If you’re looking to build a brand that’s not just data-driven but human-centered, this episode is packed with ideas to elevate your strategy and inspire your team.
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Connect with Daniel:
- LinkedIn: https://www.linkedin.com/in/danielincandela/
- Company Website: https://danielincandela.com/
- Substack: https://danielincandela.substack.com/
- Instagram: https://www.instagram.com/danielincandela/
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
- YouTube: https://youtu.be/jmPFcGevnH0
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
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