How can marketing operations leaders stay relevant in a fast-changing, AI-powered landscape?
In this episode of The Hard Corps Marketing Show, I sat down with Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle brings a grounded, forward-looking perspective to the ever-evolving world of marketing ops. She shares her experience navigating technical transformation, growing high-performing teams, and leading with empathy and curiosity.
Danielle breaks down why traditional marketing playbooks are no longer enough, and why today’s ops leaders must embrace continuous learning, simplify communication, and balance speed with strategy. From empowering team growth to building strong internal narratives that drive buy-in, her approach is both tactical and human.
In this episode, we cover:
- How continuous learning keeps marketing ops teams ahead of constant tech change
- How the traditional marketing ops playbook has evolved with the rise of AI and automation
- Why upskilling and resourcing employees is essential for long-term team success
- How curiosity and empathy strengthen leadership and team performance
If you’re ready to lead a marketing ops team that thrives through change, this episode is full of smart insights you won’t want to miss!
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Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/
Connect with Danielle:
- LinkedIn: https://www.linkedin.com/in/daniellebalestra/
- Twitter: https://x.com/danif10
- Company website: https://www.goodwinlaw.com/en
- Danielle’s website: https://daniellembalestra.wordpress.com/
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
- YouTube: https://youtu.be/488abJCEGrc
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
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