How can emotional intelligence, authenticity, and classic marketing strategies fuel modern success?
In this episode of The Hard Corps Marketing Show, I sat down with Aaron Welch, a Marine Corps veteran and Founder/Chief Strategist at Lift Digital Marketing. Aaron brings a unique blend of traditional grit and modern marketing savvy, offering insights on the evolving landscape of marketing from the power of AI to the surprising effectiveness of print mail.
Aaron debunks the myth that marketing channels like SEO or direct mail are “dead.” He explains that while platforms and tactics may evolve, core fundamentals like branding, messaging, audience connectivity, are what drive long-term success.
We also dive into the challenges of today’s digital marketing world, such as the overwhelming volume of cold outreach and the importance of forging real, human connections, particularly on platforms like LinkedIn. Aaron shares practical strategies to stand out: ditch the pitch-first mentality, focus on relationships, and make sure your efforts are measurable.
In this episode, we cover:
- How emotional intelligence can make or break your marketing career
- Why branding and messaging fundamentals haven’t changed, even if platforms have
- The power of authenticity and connection on LinkedIn
- Leadership, therapy, and the value of personal growth in a high-stress industry
- Resources and networking tips for veterans transitioning into marketing
Tune in if you're ready for a no-nonsense look at what really works in marketing today and how to stay grounded while standing out. This episode is packed with wisdom, practical advice, and inspiring stories.
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Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/
Connect with Aaron:
- LinkedIn: https://www.linkedin.com/in/aaronwelch/
- Lift Digital Marketing’s website: https://lift-digital.net/
- Aaron’s website: https://aaronmwelch.com/about-aaron-m-welch/
- Chicagoland Veteran Business Owners Group: https://chicagolandveteranbusinessowners.org/
- Facebook: https://www.facebook.com/aaronmwelch
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
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