How Can Fearless GTM Strategy Unite Sales and Marketing for Scalable Growth?
In this episode of The Hard Corps Marketing Show, I sat down with Nicole Burns, Go-To-Market Strategic Advisor at SpringDB. Nicole brings decades of experience across sales, marketing, and go-to-market leadership, and she shares why true growth starts with aligning people, processes, and data.
Nicole breaks down the long-standing tension between sales and marketing and how better alignment, especially between CMOs and CROs, is changing that dynamic for the better. She explores the role of Revenue Operations (RevOps) in creating cohesive strategies and how today’s tech stack, powered by tools like AI and customer data platforms, can enhance collaboration and lead quality.
In this episode, we cover:
- Why sales and marketing tension still exists, and how to fix it
- How RevOps bridges the gap between teams for better execution
- The role of data, AI, and tech platforms in GTM success
If you're looking to align your teams, optimize your tech stack, and build a fearless, forward-thinking go-to-market strategy, this episode is packed with practical insights you don’t want to miss!
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Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/
Connect with Nicole:
- LinkedIn: https://www.linkedin.com/in/nicburns/
- AINA AI Beauty Engine: https://www.aina.ai/
- SpringDB: https://springdb.io/
- The Operations Company: https://www.theoperationscompany.com/
- Email: nicole@springdb.io
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
- YouTube: https://youtu.be/xiaJdlh_bHk
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
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