How can human-centered marketing and smarter tech choices future-proof your team?
In this episode of The Hard Corps Marketing Show, I sat down with Jasmine Martirossian, Chief Strategy and Marketing Officer at Strategy Ark. Jasmine brings a bold, people-first perspective to marketing leadership, challenging outdated tactics and reshaping how teams use technology, communicate, and build standout strategies.
Jasmine breaks down why originality beats imitation, why most banner ads are a waste of money, and how investing in your team’s strengths can unlock massive growth. She also shares why mastering just a few key tools is more powerful than chasing the latest shiny tech.
In this episode, we cover:
- Why the human element is the key to effective marketing and tech use
- How to stop wasting time on outdated tactics like banner ads
- Why originality and bold thinking will set your brand apart
- How to balance AI with creativity, empathy, and real-world experience
If you’re ready to stop copying competitors and start leading with clarity and confidence, this episode is packed with practical strategies to help your marketing team thrive!
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Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/
Connect with Jasmine:
- LinkedIn: https://www.linkedin.com/in/jasmine-martirossian/
- Twitter: https://x.com/jasminemar
- Company website: https://strategyark.com/
- Book: https://www.amazon.com/stores/author/B001KCE3KU
- Email: jasmine@strategyark.com
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
- YouTube: https://youtu.be/m5kBUi9dYRU
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
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