Joanna Strober, Founder & CEO of MIDI Health, is a trailblazer in women’s health innovation. With a career marked by resilience and vision, Joanna has consistently driven meaningful change across industries. From her early days in venture capital to founding Kurbo Health—a digital therapeutic for childhood obesity that served tens of thousands of adolescents worldwide before being acquired by Weight Watchers in 2018—Joanna has always sought to make a lasting impact.
Today, she leads MIDI Health, a groundbreaking platform dedicated to transforming women’s midlife health. Selected as a Rosenman ADAPT finalist, MIDI Health joined the prestigious Rosenman Institute cohort, solidifying its role as the only holistic women’s health platform for perimenopause and menopause care covered by insurance. Inspired by her own experiences with hormone transition and its profound effects on sleep, energy, weight, and mood, Joanna created MIDI Health to make expert midlife care accessible, equitable, and comprehensive.
In this episode, Joanna shares her unconventional career journey, the lessons she’s learned from each pivot, and how her personal experiences shaped the mission of MIDI Health. She delves into the challenges of scaling a virtual healthcare platform for menopause, the importance of insurance coverage in digital health, and her vision for a future where women receive the care they deserve. Listeners will gain valuable insights into resilient leadership, healthcare innovation, and the power of turning personal challenges into transformative solutions.
Do you have thoughts on this episode or suggestions for future guests? We’d love to hear from you. Email us at hello@rosenmaninstitute.org.
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