Why do some personal brands stand out while others struggle to gain traction? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with branding strategist Robby Fowler to explore what it really takes to move your personal brand from backstage to center stage. Robby shares powerful insights on brand positioning, storytelling, and differentiation—so your ideal audience immediately understands why they should choose you. If you're ready to clarify your message, stand out in a crowded market, and attract the right clients, this episode is for you!
Listen to learn:
- Discover the three essential P’s of brand positioning—people, problem, and process—and why clarity in these areas is crucial for success.
- Learn how to inject your unique reputation, ideas, skills, and experiences into your brand to stand out from competitors.
- Understand why many personal brands remain “stuck” in the background and what steps you can take to move to center stage.
- Find out why radical empathy is the secret to connecting with your audience and building long-term trust.
- Explore the difference between branding and marketing—and why branding should come first to make your marketing dollars go further.
Quotes to Remember:
- “A mist in the pulpit is a fog in the pew—if you’re unclear, your audience will be, too.” (05:20 | Robby)
- “Fog slows down even the fastest Ferrari. Without brand clarity, your business can’t move forward.” (09:18 | Robby)
- “Good marketing makes people aware of you, but strong branding makes them choose you.” (12:55 | Robby)
- “Radical empathy is the difference between working for your clients and having a heart for your clients.” (35:32 | Robby)
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Connect With Uli Iserloh
Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Robby Fowler
Website: https://robbyf.com/ Instagram: https://www.instagram.com/rfowler/ Linkedin: https://www.linkedin.com/in/robbyfowler/ Facebook: https://www.facebook.com/robbyfcom/
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