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March 4, 2025 27 mins

Is it possible to thrive in a world that seems designed to keep us unhealthy?

In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with Pilar Gerasimo, author of The Healthy Deviant and founding editor of Experience Life Magazine. Pilar argues that in today’s society, making healthy choices requires a level of social deviance. She shares a powerful framework for breaking free from unhealthy societal norms, reclaiming your energy, and building resilience.

If you've ever struggled with motivation, self-discipline, or sustaining healthy habits, this episode will completely change your perspective!

Listen to learn:
  • Discover why our modern world is structured to make healthy living difficult—and what you can do to fight back.
  • Learn why most people don’t lack willpower, but instead suffer from chronic depletion caused by societal demands.
  • Understand the Vicious Cycle of the Unhealthy Default Reality and how it keeps people stuck in unhealthy habits.
  • Find out how The Virtuous Cycle of Healthy Deviance can help you regain energy, confidence, and control over your health.
  • Explore the three Non-Conformist Competencies that allow you to create lasting health and resilience.
Quotes to Remember:
  • “What looks like a problem of willpower is often actually a problem of chronic depletion and distraction.” (05:00 | Pilar)
  • “You either break the rules, or you break yourself.” (25:00 | Pilar)
  • “Normal is overrated. In today’s world, normal is sick, tired, and burned out.” (25:30 | Pilar)
  • “If you want to be healthy, you have to deviate from societal norms.” (15:00 | Pilar)

 

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Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh  Tiktok: https://tiktok.com/@uliiserloh  Linkedin: https://linkedin.com/in/uliiserloh/

 

Connect With Pilar Gerasimo

Website: https://pilargerasimo.com/ Instagram: https://www.instagram.com/pgerasimo/ Linkedin: https://www.linkedin.com/in/pilargerasimo/ Facebook: https://www.facebook.com/PilarGerasimo/ X: https//x.com/pgerasimo/ Pinterest: https://www.pinterest.com/pgerasimo/

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