037: Email Marketing With Robby Fowler

Is email marketing still worth it in 2025? Short answer: absolutely – and it might be the single most valuable asset your practice owns. In this episode of the Health and Wellness Marketing Show, Uli Iserloh is joined once again by launch strategist Robby Fowler for a deep dive into building and nurturing your email list. Robby shares the mindset, strategy, and practical tools behind consistently showing up in your audience’s inbox with value-driven content. Whether you're just starting your list or trying to revive a dormant one, this episode will show you how to build trust, drive conversions, and create consistency in your marketing efforts – without burning out.

What You'll Learn:

• Discover why your email list is your most important marketing asset – and why social media will never give you the same control or reliability.
• Learn the #1 rule for successful email marketing (hint: it’s all about consistency) and how to choose a cadence that works for you.
• Understand how Robby built a four-year streak of weekly newsletters by applying constraints and creating a repeatable content framework.
• Find out how to attract subscribers using lead magnets, referrals, and borrowed audiences–and why even your current patients should be on your list. Explore the differences between solo-topic emails and newsletter-style formats–and why curiosity and predictability can boost engagement.

Quotes to Remember:

• “Email is the one marketing channel you truly own – it gives you control and builds relationships.” (01:57 | Robby Fowler)
• “The right consistency is whatever you can do come hell or high water. Start there.” (04:08 | Robby)
• “People come for the content, but they stay for the connection.” (21:00 | Robby)
• “Consistency carves canyons. Show up even when nobody’s looking.” (23:50 | Uli Iserloh)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh  Tiktok: https://tiktok.com/@uliiserloh  Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Robby Fowler

Website: https://robbyf.com/ LinkedIn: https://www.linkedin.com/in/robbyfowler/ Facebook: https://www.facebook.com/robbyfcom/ Instagram: https://www.instagram.com/rfowler/