050: AI-Powered Marketing with Uli Iserloh

What if the secret to scaling your practice isn't working harder – but working smarter with AI? In this solo episode of the Health and Wellness Marketing Show, Uli Iserloh explores the current state of AI-powered health and wellness marketing and why this technology represents the biggest shift since the internet arrived in the mid-90s. From ChatGPT's explosive growth to specialized tools like FunctionalMind.ai, Uli breaks down how busy practitioners can leverage AI to create better content, educate patients more effectively, and establish themselves as the go-to expert in their community – all while maintaining authenticity and clinical integrity. If you're feeling overwhelmed by content creation, struggling to educate patients at scale, or wondering how to stay competitive in an AI-driven world, this episode offers a practical roadmap to get started now.

 

Listen To Learn:

• Discover why AI adoption has exploded faster than any consumer technology in history and how it's transforming healthcare marketing.
• Learn how to use AI as a "thinking partner" for developing better strategies rather than just generating content.
• Understand the three key areas where AI can revolutionize your practice: content creation, video/audio production, and campaign support.
• Find out how specialized tools like FunctionalMind.ai provide clinically validated recommendations with proper citations.
• Explore why this is your "internet in 1995 moment" and why becoming the first mover in your local market is critical.

Quotes to Remember:

• "AI can help you scale personalized education without adding hours to your week." (05:27 | Uli Iserloh)
• "Trust but verify." (09:15 | Uli Iserloh)
• "AI is always the first draft, not a final authority." (22:01 | Uli Iserloh)
• "This is really the internet in 1995 moment, except a lot bigger and a lot faster." (23:32 | Uli Iserloh)
• "Start small, but start now, before the space is saturated." (26:23 | Uli Iserloh)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Resources: You Are The Brand AI Summit: https://youarethebrand.ai/ Functional Mind AI: https://functionalmind.ai/ Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh  Tiktok: https://tiktok.com/@uliiserloh  Linkedin: https://linkedin.com/in/uliiserloh/