054: Growing Your Business With One-Day Summits With Dr. Mark Wade

What if you could build a waiting list of qualified patients, become a local celebrity, and generate six-figure revenue increases – all from hosting a single day of virtual content? In this episode of the Health and Wellness Marketing Show, Uli Iserloh welcomes Dr. Mark Wade, founder of Virtual Summit Software and creator of the revolutionary one-day summit format. With over a decade of experience building six and seven-figure companies through virtual summits, Dr. Wade reveals how healthcare practitioners can leverage focused, single-day events to attract their ideal patients, establish authority, and create sustainable growth. From a Memphis chiropractor who generated $7,000 and built a three-week waiting list during COVID lockdowns, to practices that have generated over $1 million in patient revenue from monthly summits, this conversation provides a complete blueprint for transforming your practice through strategic virtual events. If you're a healthcare practitioner looking to build your patient base, establish yourself as the go-to expert in your community, or create predictable patient flow without massive marketing budgets, this episode offers a proven, scalable solution.

Listen To Learn:

• Discover the difference between multi-day summits (25+ speakers, audience building) and one-day summits (6-12 speakers, problem-focused) and why smaller can be more profitable.
• Learn the four-part customer journey framework: Magnetize (build relationships), Monetize (solve one problem), Maximize (full transformation), and Multiply (recurring revenue).
• Understand how to choose summit topics that align with your services and attract qualified patients who are ready to take action in your practice.
• Explore real case studies of practitioners who've generated $7,000-$1M+ in revenue, built waiting lists, and become local celebrities through strategic summits.
• Find out why starting with the end in mind is crucial – building summits around the problems you solve, not popular topics that don't convert to patients.

Quotes to Remember:

• "You don't need 10,000 people to be successful. You need qualified and engaged people." (07:50 | Dr. Mark Wade)
• "If you don't take anything else away from this entire interview, you have to start with the end in mind." (06:45 | Dr. Mark Wade)
• "Most conferences can't get over 50 people. If you've got 500 people in your virtual summit, you're doing amazing." (09:30 | Dr. Mark Wade)
• "It gives them an opportunity to get to know you before they ever have to commit to anything." (24:15 | Dr. Mark Wade)
• "If you don't have recurring revenue, you're essentially one bad month away from going out of business." (28:20 | Dr. Mark Wade)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh  Tiktok: https://tiktok.com/@uliiserloh  Linkedin: https://linkedin.com/in/uliiserloh/ Connect With Dr. Mark Wade Facebook: https://www.facebook.com/Dr.MarkWade