058: Growing Your Email List With Assessment Funnels With Maeve Ferguson

What if the secret to building a highly qualified email list isn't another PDF lead magnet, but tapping into people's innate curiosity about themselves? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Maeve Ferguson, creator of the Client Engine and expert in transforming intellectual property into scalable lead generation systems. As a trained specialist in Ryan Levesque's Ask Method and consultant to 7, 8, and 9-figure entrepreneurs, Maeve reveals why quiz and assessment funnels consistently outperform traditional lead magnets in 2025. From generating $3.37 qualified leads to helping clients run $900,000 monthly ad campaigns, she breaks down the three types of diagnostic assessments and shares the strategic framework that turns your expertise into an automated qualification and sales system. If you're a health practitioner tired of attracting unqualified leads, struggling with low email engagement, or wondering how to stand out in an increasingly noisy marketplace, this conversation provides the blueprint for creating assessment funnels that not only grow your list but pre-qualify prospects and position you as the obvious solution to their biggest challenges.

Listen To Learn:

• Discover why assessment funnels tap into people's innate curiosity about themselves, creating desire-based marketing that prospects actually want to complete.
• Learn the three types of diagnostic assessments: multi-factor diagnostics (like Myers-Briggs), quiz funnels for lead generation, and score-based assessments that show performance across key areas.
• Understand the critical importance of "funnel congruence" - starting with your offers and reverse-engineering your assessment questions to ensure seamless alignment.
• Explore how automated segmentation and personalized follow-up sequences eliminate "spray and pray" marketing and create tailored experiences for different prospect types.
• Find out why assessment completion rates are higher than PDF downloads and how 5-7 minutes of engagement builds more trust than traditional lead magnets.

Quotes to Remember:

• “Quizzes work because they tap into the most powerful emotion of all – curiosity.” (06:20 | Maeve Ferguson)
• “Start with your offer first. Everything in your diagnostic should lead people naturally toward the next step.” (09:44 | Maeve Ferguson)
• “Your diagnostic isn’t just a funnel – it’s a data asset that helps you understand your audience deeply.” (22:18 | Maeve Ferguson)
• “When you personalize your nurture based on someone’s score, conversions skyrocket.” (29:33 | Uli Iserloh)
• “Don’t just build leads – build insights. That’s where the real growth happens.” (31:05 | Maeve Ferguson)

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Thank You For Listening!

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Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh  Tiktok: https://tiktok.com/@uliiserloh  Linkedin: https://linkedin.com/in/uliiserloh/ Connect With Maeve Ferguson Website:  https://www.maeveferguson.com/ Facebook: https://www.facebook.com/maeve.gormley.5 Instagram: https://www.instagram.com/iammaeveferguson/ Youtube: https://www.youtube.com/@maeveferguson  Linkedin: https://www.linkedin.com/in/maeveferguson/