061: How To Launch Your (BHRT) Practice

Launching a BHRT or longevity-based practice can feel overwhelming  – from websites and SEO to social media and patient education, there are countless moving parts. But what if there was a clear, proven playbook to help you set up everything the right way – from the ground up? In this episode of the Health and Wellness Marketing Show, Uli Iserloh is joined by his co-founder and wife Jennifer Iserloh to break down the 7 core systems essential for launching a successful practice – whether it's a BHRT/TRT clinic or an integrative, functional, longevity or regenerative medicine practice. Drawing from their experience helping hundreds of practitioners in the longevity, peptide, and hormone optimization space, they reveal why today's competitive landscape demands more than just a basic 10-page website and how patient pre-education has become the cornerstone of practice growth. From creating comprehensive FAQ clusters that feed AI search algorithms to mastering discovery calls that convert prospects into patients, this episode provides the complete playbook for building a practice that attracts the right patients and positions you as the go-to BHRT expert in your market. If you're a practitioner ready to launch your BHRT practice, struggling to attract qualified patients, or wondering how to stand out in an increasingly crowded hormone optimization market, this conversation provides the step-by-step framework for building the marketing foundation that supports sustainable practice growth.

Listen To Learn:

• Discover the 7 core systems behind every successful BHRT or longevity practice.
• Learn why your website  – complete with condition pages, service pages, and FAQs  – is still the cornerstone of trust and discoverability.
• Understand how to make your content AI-friendly so you rank higher in both Google and ChatGPT search results.
• Find out how to repurpose website content into social media reels, blog posts, and newsletters to reach more patients effortlessly.
• Explore how funnels, lead magnets, and pre-education can nurture prospects long before the discovery call.
• Learn how to confidently explain your care delivery methodology  – blending fee-for-service, programs, and memberships for long-term success.

Quotes to Remember:

• “Patients don’t just want treatment  – they want trust. Your website is where that trust begins.” (02:05 | Jennifer Iserloh)
• “You can’t rely on generic BHRT content. You need patient-centric language that shifts mindset and educates.” (03:44 | Uli Iserloh)
• “If your content answers real questions, AI will reward you  – and patients will find you faster.” (07:10 | Uli Iserloh)
• “The discovery call isn’t a sales call. It’s a mindset shift  – helping patients see what’s possible for their health.” (18:40 | Jennifer Iserloh)
• “A thriving practice blends all three models: fee-for-service, programs, and memberships  – that’s how you grow sustainably.” (21:20 | Uli Iserloh)

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Thank You For Listening!

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AnswerThePublic.com – Generate FAQ topics and content ideas based on real patient questions. Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh  Tiktok: https://tiktok.com/@uliiserloh  Linkedin: https://linkedin.com/in/uliiserloh/