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December 3, 2025 17 mins

What if AI could become your strategic thinking partner  – helping you solve problems, plan workshops, reduce decision fatigue, and lighten the cognitive load you carry every day as a health practitioner? In this episode of the Health and Wellness Marketing Show, Uli and Jennifer Iserloh break down how integrative, functional, BHRT, and regenerative practitioners can use ChatGPT not just for writing, but for thinking. They reveal practical ways to offload mental clutter, organize your practice strategy, and build a personalized “company dossier” that turns AI into a powerful partner that understands your brand, patients, and methodology. If you ever feel overwhelmed, mentally drained, or unsure where to start with AI, this episode will help you use ChatGPT to simplify your workflow, spark clarity, and support your daily decision-making.

Listen To Learn:
  • Discover why ChatGPT is more than a writing tool  – it can serve as your strategic partner to reduce cognitive overload and decision fatigue.
  • Learn how to create a Company Dossier so your AI assistant understands your niche, ideal patient, values, offers, and care methodology.
  • Understand the difference between “chatting” with AI vs. creating a project with background knowledge for more accurate, consistent output.
  • Explore how to use AI to map patient problems, worries, desires, objections, and beliefs  – and why this is essential for effective messaging.
  • Find out how to use ChatGPT to outline workshops, write scripts, plan content, build sales pages, and create patient education.
Quotes to Remember:
  • “It’s not that practitioners lack knowledge  – it’s decision fatigue and constant context switching that drain them.” (01:22 | Uli Iserloh)
  • “People pigeonhole AI as a silly tool, but they don’t realize it can be an amazing strategic partner when you’re overwhelmed.” (02:40 | Jennifer Iserloh)
  • “Your first step is always creating a Company Dossier  – the single source of truth your AI needs to know your practice.” (06:15 | Uli Iserloh)
  • “Training your AI assistant for even 10 minutes a day will save you hours of mental energy every week.” (15:12 | Jennifer Iserloh)
  • “You’re essentially building an AI assistant for your practice  – one that can help with writing, ideas, workshops, and patient education.” (13:50 | Uli Iserloh)

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Resources

Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh  Tiktok: https://tiktok.com/@uliiserloh  Linkedin: https://linkedin.com/in/uliiserloh/

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