009: The Power of Empathy in Marketing: Why It Matters More Than You Think with Jonathan Malm

Jonathan Malm shares his journey as an entrepreneur and how he started SundaySocial with his friend Joe Cavasos.

He emphasizes the importance of finding a need and creating a product that solves that need.

Jonathan also discusses the role of empathy in marketing and the value of building relationships with customers.

He talks about the challenges of dealing with trolls and negative comments on social media and offers advice on how to handle them. He also highlights the importance of finding your unique value and operating with integrity in business.

Key Takeaways:

• Find a need and create a product that solves that need.
• Empathy is key in marketing and building relationships with customers.
• Don't let negative comments and trolls discourage you. Focus on the customers you are serving.
• Your unique value goes beyond a specific skill set. Find out what sets you apart and offer that to organizations.
• Operating with integrity and respecting others is key.

Quotes:

• "A good product understands the customer completely. It solves a need."
• "Empathy is key, as people want to feel understood and valued."
• "Your unique value goes beyond a specific skill set. Find out what sets you apart and offer that to organizations."

Connect with Jonathan Malm: Instagram: @jonathanmalm SundaySocial: sundaysocial.tv Jonathan's Book: Don't Burn Out, Burn Bright