In this episode of The Hop, Matt Taylor-Farrington sits down with John Dwyer from the Institute of Wow to dive into the world of direct-response marketing. Discover why this powerful marketing strategy should be in every business's toolkit, no matter the industry. John breaks down what direct-response marketing is, its key benefits over traditional methods, and the most effective channels for implementing it. If you’re looking to boost your marketing results and drive immediate action, this episode is a must-listen!
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