In this episode of The Hop, Matt Taylor-Farrington engages with marketing expert John Dwyer from The Institute of Wow to explore the transformative potential of incentive-based marketing. John breaks down what incentive-based marketing truly means and why it’s a game-changer for businesses looking to stand out in a crowded market. Matt and John discuss the types of incentives that have proven to be the most compelling, drawing on real-world examples, including one of John’s most successful campaigns. Tune in to learn how to wow your audience and boost your business!
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