Founded by a young man with (allegedly) no formal education, Chagee has quickly become one of the top tea brands in the world. Its recent successful IPO debuted at a market cap of nearly US$6 billion. How did they get here? In this episode, we dive into the success story behind Chagee’s rapid rise - from humble beginnings to becoming one of Starbuck’s biggest rivals anda hiccup in Vietnam. With over 6,000 global stores and a plan to expand further into the US in these turbulent times, can Chagee become the next global beverage giant?
Chapters:
00:00:50 – Chagee’s US$6 billion debut in Nasdaq
00:02:30 – How the name “Cha” came about
00:04:00 – The founder’s unconventional journey
00:07:40 – Chagee’s same store sales are declining
00:11:00 – Chagee’s hiccup in Vietnam
00:12:00 – Could Chagee be the next Starbucks?
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