The Independent School Management Podcast

Are you struggling to keep up with the daily demands of social media content? Do you scramble to post new content? Do your communications end up lost among other, more compelling messages? Do you post often enough each week?

On your lengthy list of marketing and communication job responsibilities, social media management often feels like “just another thing to do.” Many school marketers face the challenge of regularly delivering fr...

Nothing affects your students, teachers, programs, facilities, and time as much as your schedule. When you get it right, your schedule can boost student performance, family satisfaction, and faculty culture—leading to better recruitment, stronger retention, and more robust fundraising.

In this episode, Carrie Nelson (ISM ScheduLogic Specialists) and James Collins (ISM Director of Sales) will discuss some of the challenges schools f...

As we recover from the pandemic and as the teacher crisis develops, schools must thoroughly understand the upcoming changes and plan operational adjustments now.

In this episode, Terry Moore (ISM Executive Consultant and Governance and Finance Department Head) will explore how changing human resources laws in many states may affect faculty compensation. Learn why merit pay has not been effective in many independent schools, learn a...

As you gear up for your fall and winter prospective family events, you may be asking . . .

• Why aren't we seeing the registration numbers we hoped for?
• Could our approach to event promotion be too generic or uninspiring?
• Is there a more effective way to ensure families commit to attending?
• What advertising channels are best for promoting our events?

In this episode, Clint Losch, Head of Marketing for Outsourced School Solu...

While you may have just finished recruiting and enrolling most of your new families for this school year, now is the time to start re-recruiting them (yes, really!). From the moment they enroll in your school, the experiences your new parents and students share will have an enormous impact on their re-enrollment. In this episode discover enrollment management strategies you can implement immediately to ensure a seamless and suppor...

ISM has expanded our data offerings by acquiring Unbound360, an innovative platform that harnesses powerful data from multiple sources to provide unprecedented insight into your school’s market—and future.

Join Unbound360 founder, Jesse Roberts, and ISM’s Executive Director of Sales & Marketing, Kate Auger-Campbell, as they discuss the unlimited opportunities Unbound360 data presents for schools.

Gain the power of big data in a sim...

The U.S. national emergency declaration to the COVID-19 pandemic expired on May 11, 2023. The emergency declaration, along with separate public health and state declarations, has been in place since early 2020. Schools take various actions every day to prevent the spread of infectious diseases, including the virus that causes COVID-19. But now that the public health emergency is ending, should your school remain cognizant of infec...

Now that you’ve decided to implement a wellness program at your school, it’s crucial to make sure you put it on the path to success. In this episode, you’ll learn how to define program goals, recruit a wellness team, and overcome potential barriers. We’ll provide three steps to get you started establishing important milestones of days 30, 60, and 90, allowing you to enter the summer with a clear vision of your wellness program’s d...

When it comes to private school admission, your recruitment and re-recruitment efforts are paramount to your school’s long-term viability. Thinking strategically about your school’s opportunities and challenges is a must for Admission Directors. In this episode, Mary Yorke Oates, IAP-L (ISM Summer Institute Faculty Member and Director of Admissions at Charlotte Latin School, North Carolina) will present a big-picture view of how t...

Wellness programs have been shown to improve employee retention, productivity, and health for your entire school community—including students, faculty, and staff. However, starting such an important initiative can be a daunting task. In this episode, you’ll receive a step-by-step guide to building, implementing, and maintaining a community wellness program in your school to improve everyone’s health and morale. And if your school ...

A healthy school is only possible if it’s home to healthy students. Although schools have embraced physical health education, students benefit most from wellness programming when an array of wellness and mental health services are available. Many schools still fall short of providing comprehensive mental health programs, depriving students and the larger communities of numerous benefits. Learn how robust mental health initiatives ...

The way families find and research schools has changed, and schools must adapt their marketing efforts accordingly. Digital marketing has the power to set your school apart—if you can harness its potential.

In this webinar, Clint Losch (ISM Advancement Academy Faculty and Director of Business Development, Powered by ISM) and Jamie Giblett (Sales Manager, Digistorm) will discuss how to evaluate your school’s current digital marketin...

Collaboration between your Board, your School Head, and your Advancement Team (Marketing Communication Professionals, Development Directors, Admission Directors, and enrollment managers) is essential to successfully achieve your enrollment and fundraising goals.

As you look ahead to the 2023–24 school year, how can you think strategically about this collective approach?

The following panelists will share their experiences and provi...

How do you develop a school culture that helps teachers thrive and feel supported, and encourages them to stay? Especially as you approach all that is involved in the hiring season?

In this webinar, Meredith Monk Ford, Executive Director at Folio Collaborative, walks you through a specific conversation strategy you can use that demonstrates your investment in your teachers while uncovering how to sustain their commitment to your sc...

You’ve probably heard of the revolutionary new AI language model, ChatGPT. And now you’re wondering:

• Do I really need to learn how to use it?
• Is this just a fad?
• How can this new system actually help with our school’s marketing?
• Aren’t the outputs too basic and generic?

As a fellow marketer who has spent over 200 hours studying ChatGPT and implementing it in my own marketing efforts, I can confidently tell you it is a gam...

• One in six children in the United States has a mental health disorder.
• Anxiety in teens has increased by 93.6% since 2019.
• 1.8 million additional therapists are needed to effectively treat serious mental illness and substance abuse disorders.
• In 2021, only 15% of adolescents aged 12-17 reported receiving mental he...

Learning support services in independent schools are growing. But despite a dedicated and caring faculty working hard to provide individualized education plans, your program might not be meeting the needs of some students.

Brad Rogers, Head of School at The Gow School—a mission-driven school in New York for students with dyslexia—will share his expertise on supporting students with learning differences. He’ll also share how he part...