March 15, 2024 • 14 mins
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EPISODE DESCRIPTION
In this episode, Tom & Brandon share their 6 step process on how to build your work week and scale your business.
What was discussed: → Personal and professional non negotiables. → Parkinson's Law and filling dead space in your day. → Appointment schedulers and the toll of meetings.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:07):
week as a business owner?In this video, we are going to be
diving into our seven step processon how to build your optimal work
week and scale your business.
These aren't usual cold showers
and early mornings.
We've all seen enough of that.
By the end of this video, you haveseven applications to implement
and own your week.
So number one is you're going to
want to start off with yournon-negotiables.
(00:28):
So what does that mean?Non-negotiables means it has to
get done no matter what.
So whatever happens in your
business, they have to get done.
So let's start off with that by
putting it in your calendar.
And when I do that and I map it
out, I start with the personalside of things.
So whether that is spending timewith family or putting in time to
work out or for me, jujitsu,having that in the calendar means
(00:49):
that I'm going to work around thatbecause for me, my mindset, my
health, my nutrition, my time withmy family, that is most important
to me before all else.
Yeah.
So Brandon, why don't you give usan example of what your
non-negotiables For sure.
So every day I do the drop off and
pick up for school.
So that's for my family.
From there, I go immediately intoservicing my active clients.
(01:09):
So the first two hours of my daygo towards those clients who are
currently working with me.
I make sure they're fully updated.
They know where things are at.
Any realtor partners or any
industry partners there are alsokept in the loop.
Once I've cleared my slate ofthat, I go into prospecting.
And prospecting is super importantfor our business.
It's something you notice that ifyou pull it out of your calendar,
(01:31):
you really feel the results 90days later when there's no sales
happening.
So I always dedicate a certain
amount of time to that prospectingeach day.
And if for whatever reason, Ican't get my calls done, you know,
let's say I'm sick or whateverelse it might be, I then
substitute that with somethinglike texting or DMing.
So I'm always hitting that nomatter what and I'm actually
pretty similar, but it's more soreversed for me.
So I start with my prospecting.
(01:52):
And the reason why I do that is
because I know if I start by beingin active files and talking to
because clients, I know if I startby being in active files and
talking to clients, then I knowI'll get stuck in there and be
there all day.
So I like to get the prospecting
done first and then move on toclient journey and servicing my
clients.
And I know it works different for
everyone.
But that's where you have to map
this out and really figure outwhat works best for you.
(02:14):
So when I do my prospecting, I'mfocusing more on social media, and
DMS and texting.
Who am I texting?
I'm texting my referral partners,any past clients.
I'm also posting social media,being active on there.
And that's what I do for my leadgen.
And then from there, I'll go on tomy emails.
And typically, I don't start myemailing until about 10am.
And from there, I'll just kind ofput out fires if needed during the
(02:35):
day.
Yeah.
So the reason I like to do kind ofthe inverse of that is I like to
get a lot of the emails donefirst, because if I have to ask a
client for a document or if I haveto ask a lawyer for something,
they now have the full day toaction it versus if they get it a
little bit later on, there's lesstime in the day.
So they might bump me towardstomorrow.
I want to try to own as much ofthe day as possible.
(02:56):
And then a lot of what I'm doingis planning this the night before.
So we go on to the next point, Ihave to ask you, this is part of
our non negotiables, please hitthat subscribe button.
Because we know if you subscribe,and you get future videos popping
up in your feed, you're going toget value and it's going to help
you grow your business.
So please hit that subscribe
button, hit that bell icon so youdon't miss out on future videos.
Point three, set your gameplay forthe next day.
(03:17):
So sometimes that night before I'mactually drafting out these emails
and I'm scheduling them to be sentat 8am the next morning.
So first person gets in theoffice, they're seeing my name
there and they're starting to workon Yeah.
And I love Gmail for that reason.
I'm pretty sure Outlook probably
has the same feature, but Gmailhas so many cool things like that,
that you can utilize and scheduleout the emails.
I even know of other people in ourindustry that purposely schedule
(03:38):
them to be sent out like 3, 4am tomake it look like they're working
at that time, which I don't know,to each his own.
We don't do that, but kind of coolto think about.
Yeah.
So I'm the same way.
I like to plan the night beforeand really just look over
everything.
If there's something that I need
to take out or move, I'll do that.
And that way I know when I wake
up, I'm set for the day.
(04:00):
And to extend on this point, I
know you want to talk about theParkinson's law.
So why don't you go ahead andabout that?
Sure thing.
So Parkinson's law is basically
this concept that the amount oftime you give yourself is the
amount of time it will SoParkinson's take.
law is basically this concept thatthe amount of time you give
yourself is the amount of time itwill take.
So if you say, I have an hour forworking out, you'll spend that
full hour in the gym, maybewalking to different machines,
(04:20):
grabbing a glass of water, etc. Ifyou drop that to 20 minutes, you
will take 20 minutes.
Same with tasks and your workday.
We do a weekly lead update to allof our industry partners.
I know if I give myself an hourfor that, it will take an hour.
Yesterday, I did the update and Ionly gave myself 35 minutes and it
took 32 minutes.
So it always is a reflection of
that.
And another key piece here is to
always triage what's importantfirst.
So those tasks that absolutelyhave to get done, time sensitive
deals, maybe they're going toexpire something like that triage
(04:42):
those first before you get caughtin the nice to do things like
recording a podcast or catching upon emails.
and I use my notes app for thatI'll triage everything in order of
importance.
So if I know that it's not
scheduled in the calendar, butit's more of a task that I have to
do on the outside, then I'll writethem out.
And then I'll number them insequence of what I want to tackle
(05:04):
first in order of importance forme.
That's a good point of theParkinson's law too, is for me, I
find it more of a game.
Like maybe I'll start off for the
time slot.
Maybe it's an hour that I give
myself, but every week I'll try toreduce that and see how far and
how quick I can get that one taskdone.
So that's a great point.
So why don't we dive into point
number four, have an appscheduler.
So we personally use Calendly.
It's great.
(05:24):
It's honestly the most simplething to use.
And it really just allows you tonot have that back and forth with
clients.
You can block out time in your
schedule, do it on a Sunday night,whatever works best for you.
Or you can have it on autopilotand block out certain times of the
day where people can't book timeswith you.
my Yeah.
And the thing I like about this is
you are now setting the intentionfor your day as well.
So if you say I need to have twohours of deep work, don't allow
(05:48):
someone to book a 15 minute callin that timeframe, time block that
on your calendar there.
And then they don't even have the
option of it.
It also saves that back and forth
of, Hey, can you meet at one?Oh no, I can't meet at one, but I
can meet at three.
Like those four unnecessary
emails.
It's so much more efficient if
they can say he has one o'clock,two o'clock, two 30, and that's it
for the day.
If it doesn't work, we'll go to
(06:08):
the next day or we'll send it backand forth to do something in an
off hours time.
So that's going to immediately
increase your efficiency.
It also looks so much more
professional when I send you alink that says, for example, meet
with Brandon.ca And you just gothere and pick a time versus me
like hammering you with sevendifferent calendar options.
Yeah, I've got the same.
Mine's chatwithtom.ca.
It just looks a lot better, moreprofessional.
And like you said, saves that backand forth.
(06:28):
And to give you an example of whatI do is I block off all the time
in the morning.
And I have from one to five is
when I do client So that waycalls.
I know when I go into my I haveall of that day, time in the And I
have morning.
from one to five is when I do
client calls.
So that way I know when I go into
my day, I have all of that time inthe morning to do my prospect and
(06:53):
to do my non-negotiables.
Yeah, for sure.
It makes a huge difference whenyou implement that time blocking
with the calendar feature and youreally control and optimize your
day.
So once you plan this day, though,
you're going to have a few timeswhere no one books appointments
and you've left this blank thiscan be a great opportunity to do
things like take a walk andreflect on your business but what
we like to do and this is pointnumber five is to fill that dead
space with other tasks that kindof pile up they're little admin
things that aren't urgent but youknow you eventually have to do
them, slot them in, do 10 minuteshere, 20 minutes there, reach out
to your accountant, pull the T4soff the online whatever it might
(07:16):
be, site, just organize andoptimize using those little
bite-sized pieces of time that getadded into your day.
Yeah, because you'd be surprisedhow much dead space you end up
having, like especially if aclient cancels an appointment and
you have that hour, make sure youhave something ready to go because
you're gonna spend more timetrying to figure out what to And
then do.
once you start that make sure
hour, you have something ready togo because you're going to spend
(07:38):
more time trying to figure outwhat to do.
And then once you start that task,the time's up, you got another
appointment to go to.
So having that ready to go, even
if you're sequencing it out in thenotes app, like we talked about,
that's going to help and I lovehaving like that running checklist
and I just have my purplehighlighter and I highlight them
as I'm doing it.
It gives you that little bit of
(07:59):
dopamine each time you check oneoff and it feels good to shrink
that list.
Hopefully as time progresses, it
is one of those things where youdon't want it to interfere with
your daily non-negotiables andthose must do tasks because it can
grow and feel like you're notaccomplishing things.
But it's important to have thatframe and remind yourself that
these aren't urgent tasks.
They're things that you can fit in
when you have the time to do them.
Yeah, so let's go on to point
number six, beware of meetingsstealing your So why you us off
there, Brandon?Yeah, so one thing we noticed
probably two years ago now is thateveryone wanted to have a meeting
(08:20):
for everything.
And there's always in meetings,
especially in Canada, there's likethe 15 minute kind of get to know
you preamble.
Then they dive into the bulk.
There's a lot of talk.
And then there's maybe the ask at
the end.
I found it was a huge waste of
time.
And just like I track everything
with toggle and I could notice howmuch meetings were eating out of
my day.
So now what I do to people is I
(08:41):
say, hey, can you please send me asummary Loom video about what you
want to talk about?Or if you don't use Loom, send it
to me in email.
What is the intention and point of
this meeting?And a lot of the times there isn't
one and then they're just like ijust wanted to pick your brain
about what you do on this type offile i just wanted to pick your
brain on this i wanted to chatabout future opportunities we
(09:03):
might be able to have to worktogether and you're like yes sure
some of these can be nice and youwant to help people out but i
don't want to help you out at thedetriment of hurting my business.
So I then say, you know what,depending on what my week looks
like, I might have an opportunityfor a 15 minute quick call.
Or I might say to you, you knowwhat, we're peak market right now.
I'm focused 100% on growing mybusiness and earning right now.
I don't have time for thismeeting.
(09:24):
Feel free to circle back in acouple months and we can see if
it's a fit then.
Yeah.
And it's a win-win for therecipient getting that Loom video
as well, because they can watch itand reference it at any point they
want.
So for me, I'll give you an
example.
If a client's asking me a bunch of
questions and they ask to hop on acall, I'll just say, Hey, you know
what?Like, let's see if I can answer it
over email right now.
And then if not, then we'll
schedule a call.
So they'll write out their
(09:49):
questions over email, then I'llanswer it over Loom and nine times
out of 10, it does the job.
And obviously, if it doesn't, then
we just hop on a call.
But I find that saves us a lot of
time.
And even in our process, we
include Loom quite a bit.
And we find it answers way more
questions and not have to have theneed to always hop on a call,
which saves more time in ourbusiness, and then allows for more
time to do some more lead gen andsure.
And any very detailed answers thatyou have in a meeting, like, I
(10:10):
don't know about you, butsometimes if I leave like a really
heavy content meeting, I'm liketrying to look at my notes, think
about what we talked about versusif it's like recorded in a loom
video or some other recordingsoftware, you can circle back
replay parts and you have suchclear, concise feedback and
answers on everything you talkedabout.
And a quick Yeah.
side note to and you parts, have
such concise clear, feedback andanswers on everything you about.
And a quick side note to that, ifyou find yourself writing more
than say, two or three paragraphsin an email, that thing's got to
(10:31):
be video, because I find it'soverwhelming for people when
there's a lot of text in an email.
And oftentimes email, the tonality
isn't there.
So it can be up to interpretation
how that person's reading theemail.
So that's why we love using videoas well.
after you've implemented all ofthis, there's going to be some
time where you want to see if it'sworking for you.
And we like to do this every weekon Sundays.
I like it because I get my togglereport back for the week.
(10:53):
I have some quiet time with familyand then, you know, full from
dinner, doing a little reflectionon the week to come I review
everything and I say what'sworking for me what can I change
what can I optimize what did I sayI was going to do this week that
maybe I didn't get to all theselittle things that you just kind
of digest your week and getyourself mentally ready for the
week to come so many people havethese like Monday scaries and I
think it's because they don't dothis on Sunday whereas if you're
(11:15):
in the habit of doing it you justknow that okay maybe last week
wasn't perfect people have theselike Monday And I think it's
because they don't do this onscaries.
Sunday.
Whereas if you're in the habit of
doing you it, just know that,okay, maybe last week wasn't
perfect, but here's what I'm goingto do to week better.
Yeah.
So for it's me, full circle.
I always start with my personalnon-negotiables like we talked
(11:36):
about.
So what I do is every Sunday I
meet with my family, we sit downand we chat about what we want to
do for the week.
We pencil that in.
And then that starts the next timeslot for me to go over my
business.
So I'll even go down, I have a
garage gym, I'll go down there andI'll tell my wife, hey, you know
what, I'm going to go down herefor about an hour.
I'll just do some light cardio,think it through and jot down all
(11:58):
of my thoughts and what I want todo for the week.
And then that really sets off thetone to start Monday and have a
really successful week for me.
love that you're including your
wife in that conversation as well,because it gets the whole ship
kind of pointed in the directionof this is the week to come.
Maybe it's a really crazy workweek for both of you.
And if you're trying tocommunicate day to day, updating
each other, it can cause a littlechaos for days that are already a
lot.
Whereas if you have that
conversation in advance, you know,hey, she's going to have a crazy
Tuesday as well.
Let's kind of circle back in the
(12:18):
evening and unpack things.
So quick recap for you.
You want to start with yourpersonal non-negotiables, make
time for yourself, schedule intime for family, the things that
matter the most in life.
Number two, focus on those things
for your business, the things thatdrive your business growth.
Don't get caught in the 80% ofthings that are just admin and
tired email tasks.
Number three is plan the night
before.
Beware of Parkinson's law.
Set your intention for the day andexecute it.
Number four, schedule yourappointments.
Use some sort of scheduler so youcan stop that back and forth.
(12:40):
Once again, removing admin wasteand just creating a more efficient
schedule.
Number five is to fill the dead
time.
That 15 minutes you have here,
bang out some tasks that arerunning on a to-do list that
aren't urgent but do need to belooked after.
Number six, be aware of meetingsstealing your time.
A lot of people will requestmeetings simply because they're
bored.
Just cut them out, switch to
videos or summary emails instead.
And number seven, review.
Repeat this review every Sundayuntil you have your week dialed in
(13:02):
and you are owning your week.
week as a business owner?In this video, we are going to be
diving into our seven step processon how to build your optimal work
week and scale your business.
These aren't usual cold showers
and early mornings.
We've all seen enough of that.
By the end of this video, you haveseven applications to implement
and own your week.
So number one is you're going to
want to start off with yournon-negotiables.
(00:28):
So what does that mean?Non-negotiables means it has to
get done no matter what.
So whatever happens in your
business, they have to get done.
So let's start off with that by
putting it in your calendar.
And when I do that and I map it
out, I start with the personalside of things.
So whether that is spending timewith family or putting in time to
work out or for me, jujitsu,having that in the calendar means
(00:49):
that I'm going to work around thatbecause for me, my mindset, my
health, my nutrition, my time withmy family, that is most important
to me before all else.
Yeah.
So Brandon, why don't you give usan example of what your
non-negotiables For sure.
So every day I do the drop off and
pick up for school.
So that's for my family.
From there, I go immediately intoservicing my active clients.
(01:09):
So the first two hours of my daygo towards those clients who are
currently working with me.
I make sure they're fully updated.
They know where things are at.
Any realtor partners or any
industry partners there are alsokept in the loop.
Once I've cleared my slate ofthat, I go into prospecting.
And prospecting is super importantfor our business.
It's something you notice that ifyou pull it out of your calendar,
(01:31):
you really feel the results 90days later when there's no sales
happening.
So I always dedicate a certain
amount of time to that prospectingeach day.
And if for whatever reason, Ican't get my calls done, you know,
let's say I'm sick or whateverelse it might be, I then
substitute that with somethinglike texting or DMing.
So I'm always hitting that nomatter what and I'm actually
pretty similar, but it's more soreversed for me.
So I start with my prospecting.
(01:52):
And the reason why I do that is
because I know if I start by beingin active files and talking to
because clients, I know if I startby being in active files and
talking to clients, then I knowI'll get stuck in there and be
there all day.
So I like to get the prospecting
done first and then move on toclient journey and servicing my
clients.
And I know it works different for
everyone.
But that's where you have to map
this out and really figure outwhat works best for you.
(02:14):
So when I do my prospecting, I'mfocusing more on social media, and
DMS and texting.
Who am I texting?
I'm texting my referral partners,any past clients.
I'm also posting social media,being active on there.
And that's what I do for my leadgen.
And then from there, I'll go on tomy emails.
And typically, I don't start myemailing until about 10am.
And from there, I'll just kind ofput out fires if needed during the
(02:35):
day.
Yeah.
So the reason I like to do kind ofthe inverse of that is I like to
get a lot of the emails donefirst, because if I have to ask a
client for a document or if I haveto ask a lawyer for something,
they now have the full day toaction it versus if they get it a
little bit later on, there's lesstime in the day.
So they might bump me towardstomorrow.
I want to try to own as much ofthe day as possible.
(02:56):
And then a lot of what I'm doingis planning this the night before.
So we go on to the next point, Ihave to ask you, this is part of
our non negotiables, please hitthat subscribe button.
Because we know if you subscribe,and you get future videos popping
up in your feed, you're going toget value and it's going to help
you grow your business.
So please hit that subscribe
button, hit that bell icon so youdon't miss out on future videos.
Point three, set your gameplay forthe next day.
(03:17):
So sometimes that night before I'mactually drafting out these emails
and I'm scheduling them to be sentat 8am the next morning.
So first person gets in theoffice, they're seeing my name
there and they're starting to workon Yeah.
And I love Gmail for that reason.
I'm pretty sure Outlook probably
has the same feature, but Gmailhas so many cool things like that,
that you can utilize and scheduleout the emails.
I even know of other people in ourindustry that purposely schedule
(03:38):
them to be sent out like 3, 4am tomake it look like they're working
at that time, which I don't know,to each his own.
We don't do that, but kind of coolto think about.
Yeah.
So I'm the same way.
I like to plan the night beforeand really just look over
everything.
If there's something that I need
to take out or move, I'll do that.
And that way I know when I wake
up, I'm set for the day.
(04:00):
And to extend on this point, I
know you want to talk about theParkinson's law.
So why don't you go ahead andabout that?
Sure thing.
So Parkinson's law is basically
this concept that the amount oftime you give yourself is the
amount of time it will SoParkinson's take.
law is basically this concept thatthe amount of time you give
yourself is the amount of time itwill take.
So if you say, I have an hour forworking out, you'll spend that
full hour in the gym, maybewalking to different machines,
(04:20):
grabbing a glass of water, etc. Ifyou drop that to 20 minutes, you
will take 20 minutes.
Same with tasks and your workday.
We do a weekly lead update to allof our industry partners.
I know if I give myself an hourfor that, it will take an hour.
Yesterday, I did the update and Ionly gave myself 35 minutes and it
took 32 minutes.
So it always is a reflection of
that.
And another key piece here is to
always triage what's importantfirst.
So those tasks that absolutelyhave to get done, time sensitive
deals, maybe they're going toexpire something like that triage
(04:42):
those first before you get caughtin the nice to do things like
recording a podcast or catching upon emails.
and I use my notes app for thatI'll triage everything in order of
importance.
So if I know that it's not
scheduled in the calendar, butit's more of a task that I have to
do on the outside, then I'll writethem out.
And then I'll number them insequence of what I want to tackle
(05:04):
first in order of importance forme.
That's a good point of theParkinson's law too, is for me, I
find it more of a game.
Like maybe I'll start off for the
time slot.
Maybe it's an hour that I give
myself, but every week I'll try toreduce that and see how far and
how quick I can get that one taskdone.
So that's a great point.
So why don't we dive into point
number four, have an appscheduler.
So we personally use Calendly.
It's great.
(05:24):
It's honestly the most simplething to use.
And it really just allows you tonot have that back and forth with
clients.
You can block out time in your
schedule, do it on a Sunday night,whatever works best for you.
Or you can have it on autopilotand block out certain times of the
day where people can't book timeswith you.
my Yeah.
And the thing I like about this is
you are now setting the intentionfor your day as well.
So if you say I need to have twohours of deep work, don't allow
(05:48):
someone to book a 15 minute callin that timeframe, time block that
on your calendar there.
And then they don't even have the
option of it.
It also saves that back and forth
of, Hey, can you meet at one?Oh no, I can't meet at one, but I
can meet at three.
Like those four unnecessary
emails.
It's so much more efficient if
they can say he has one o'clock,two o'clock, two 30, and that's it
for the day.
If it doesn't work, we'll go to
(06:08):
the next day or we'll send it backand forth to do something in an
off hours time.
So that's going to immediately
increase your efficiency.
It also looks so much more
professional when I send you alink that says, for example, meet
with Brandon.ca And you just gothere and pick a time versus me
like hammering you with sevendifferent calendar options.
Yeah, I've got the same.
Mine's chatwithtom.ca.
It just looks a lot better, moreprofessional.
And like you said, saves that backand forth.
(06:28):
And to give you an example of whatI do is I block off all the time
in the morning.
And I have from one to five is
when I do client So that waycalls.
I know when I go into my I haveall of that day, time in the And I
have morning.
from one to five is when I do
client calls.
So that way I know when I go into
my day, I have all of that time inthe morning to do my prospect and
(06:53):
to do my non-negotiables.
Yeah, for sure.
It makes a huge difference whenyou implement that time blocking
with the calendar feature and youreally control and optimize your
day.
So once you plan this day, though,
you're going to have a few timeswhere no one books appointments
and you've left this blank thiscan be a great opportunity to do
things like take a walk andreflect on your business but what
we like to do and this is pointnumber five is to fill that dead
space with other tasks that kindof pile up they're little admin
things that aren't urgent but youknow you eventually have to do
them, slot them in, do 10 minuteshere, 20 minutes there, reach out
to your accountant, pull the T4soff the online whatever it might
(07:16):
be, site, just organize andoptimize using those little
bite-sized pieces of time that getadded into your day.
Yeah, because you'd be surprisedhow much dead space you end up
having, like especially if aclient cancels an appointment and
you have that hour, make sure youhave something ready to go because
you're gonna spend more timetrying to figure out what to And
then do.
once you start that make sure
hour, you have something ready togo because you're going to spend
(07:38):
more time trying to figure outwhat to do.
And then once you start that task,the time's up, you got another
appointment to go to.
So having that ready to go, even
if you're sequencing it out in thenotes app, like we talked about,
that's going to help and I lovehaving like that running checklist
and I just have my purplehighlighter and I highlight them
as I'm doing it.
It gives you that little bit of
(07:59):
dopamine each time you check oneoff and it feels good to shrink
that list.
Hopefully as time progresses, it
is one of those things where youdon't want it to interfere with
your daily non-negotiables andthose must do tasks because it can
grow and feel like you're notaccomplishing things.
But it's important to have thatframe and remind yourself that
these aren't urgent tasks.
They're things that you can fit in
when you have the time to do them.
Yeah, so let's go on to point
number six, beware of meetingsstealing your So why you us off
there, Brandon?Yeah, so one thing we noticed
probably two years ago now is thateveryone wanted to have a meeting
(08:20):
for everything.
And there's always in meetings,
especially in Canada, there's likethe 15 minute kind of get to know
you preamble.
Then they dive into the bulk.
There's a lot of talk.
And then there's maybe the ask at
the end.
I found it was a huge waste of
time.
And just like I track everything
with toggle and I could notice howmuch meetings were eating out of
my day.
So now what I do to people is I
(08:41):
say, hey, can you please send me asummary Loom video about what you
want to talk about?Or if you don't use Loom, send it
to me in email.
What is the intention and point of
this meeting?And a lot of the times there isn't
one and then they're just like ijust wanted to pick your brain
about what you do on this type offile i just wanted to pick your
brain on this i wanted to chatabout future opportunities we
(09:03):
might be able to have to worktogether and you're like yes sure
some of these can be nice and youwant to help people out but i
don't want to help you out at thedetriment of hurting my business.
So I then say, you know what,depending on what my week looks
like, I might have an opportunityfor a 15 minute quick call.
Or I might say to you, you knowwhat, we're peak market right now.
I'm focused 100% on growing mybusiness and earning right now.
I don't have time for thismeeting.
(09:24):
Feel free to circle back in acouple months and we can see if
it's a fit then.
Yeah.
And it's a win-win for therecipient getting that Loom video
as well, because they can watch itand reference it at any point they
want.
So for me, I'll give you an
example.
If a client's asking me a bunch of
questions and they ask to hop on acall, I'll just say, Hey, you know
what?Like, let's see if I can answer it
over email right now.
And then if not, then we'll
schedule a call.
So they'll write out their
(09:49):
questions over email, then I'llanswer it over Loom and nine times
out of 10, it does the job.
And obviously, if it doesn't, then
we just hop on a call.
But I find that saves us a lot of
time.
And even in our process, we
include Loom quite a bit.
And we find it answers way more
questions and not have to have theneed to always hop on a call,
which saves more time in ourbusiness, and then allows for more
time to do some more lead gen andsure.
And any very detailed answers thatyou have in a meeting, like, I
(10:10):
don't know about you, butsometimes if I leave like a really
heavy content meeting, I'm liketrying to look at my notes, think
about what we talked about versusif it's like recorded in a loom
video or some other recordingsoftware, you can circle back
replay parts and you have suchclear, concise feedback and
answers on everything you talkedabout.
And a quick Yeah.
side note to and you parts, have
such concise clear, feedback andanswers on everything you about.
And a quick side note to that, ifyou find yourself writing more
than say, two or three paragraphsin an email, that thing's got to
(10:31):
be video, because I find it'soverwhelming for people when
there's a lot of text in an email.
And oftentimes email, the tonality
isn't there.
So it can be up to interpretation
how that person's reading theemail.
So that's why we love using videoas well.
after you've implemented all ofthis, there's going to be some
time where you want to see if it'sworking for you.
And we like to do this every weekon Sundays.
I like it because I get my togglereport back for the week.
(10:53):
I have some quiet time with familyand then, you know, full from
dinner, doing a little reflectionon the week to come I review
everything and I say what'sworking for me what can I change
what can I optimize what did I sayI was going to do this week that
maybe I didn't get to all theselittle things that you just kind
of digest your week and getyourself mentally ready for the
week to come so many people havethese like Monday scaries and I
think it's because they don't dothis on Sunday whereas if you're
(11:15):
in the habit of doing it you justknow that okay maybe last week
wasn't perfect people have theselike Monday And I think it's
because they don't do this onscaries.
Sunday.
Whereas if you're in the habit of
doing you it, just know that,okay, maybe last week wasn't
perfect, but here's what I'm goingto do to week better.
Yeah.
So for it's me, full circle.
I always start with my personalnon-negotiables like we talked
(11:36):
about.
So what I do is every Sunday I
meet with my family, we sit downand we chat about what we want to
do for the week.
We pencil that in.
And then that starts the next timeslot for me to go over my
business.
So I'll even go down, I have a
garage gym, I'll go down there andI'll tell my wife, hey, you know
what, I'm going to go down herefor about an hour.
I'll just do some light cardio,think it through and jot down all
(11:58):
of my thoughts and what I want todo for the week.
And then that really sets off thetone to start Monday and have a
really successful week for me.
love that you're including your
wife in that conversation as well,because it gets the whole ship
kind of pointed in the directionof this is the week to come.
Maybe it's a really crazy workweek for both of you.
And if you're trying tocommunicate day to day, updating
each other, it can cause a littlechaos for days that are already a
lot.
Whereas if you have that
conversation in advance, you know,hey, she's going to have a crazy
Tuesday as well.
Let's kind of circle back in the
(12:18):
evening and unpack things.
So quick recap for you.
You want to start with yourpersonal non-negotiables, make
time for yourself, schedule intime for family, the things that
matter the most in life.
Number two, focus on those things
for your business, the things thatdrive your business growth.
Don't get caught in the 80% ofthings that are just admin and
tired email tasks.
Number three is plan the night
before.
Beware of Parkinson's law.
Set your intention for the day andexecute it.
Number four, schedule yourappointments.
Use some sort of scheduler so youcan stop that back and forth.
(12:40):
Once again, removing admin wasteand just creating a more efficient
schedule.
Number five is to fill the dead
time.
That 15 minutes you have here,
bang out some tasks that arerunning on a to-do list that
aren't urgent but do need to belooked after.
Number six, be aware of meetingsstealing your time.
A lot of people will requestmeetings simply because they're
bored.
Just cut them out, switch to
videos or summary emails instead.
And number seven, review.
Repeat this review every Sundayuntil you have your week dialed in
(13:02):
and you are owning your week.
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