#75 Copywriting For Relationship-Building with Melissa Esmeralda

A blank page. Name something scarier for a heart-centered entrepreneur! At the start of writing a sales page, an email campaign, a carousel- this is where many get caught up in their heads and ghost on their marketing before they even write a single word.

 

But copywriting is also an incredible opportunity to forge a powerful connection with other humans. Create common ground, build trust, and warm up an audience to become (happily) paying customers.

 

Here’s the thing: AI could neverrr create the kind of human connection possible with copywriting that comes from the heart. The trick is using data to direct that storytelling flair. 

 

Copywriter & Marketing Strategist Melissa Esmeralda shares how to study your ideal client, your audience, and your own story to craft the most compelling sales pages, email marketing, and funnels.

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