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May 27, 2025 25 mins

In this episode of the Solopreneur Grind podcast, I talk to Joe Rando, the CEO and founder of Lifestarr. 

Joe shares his unique career journey from obtaining a degree in physics and developing shopping centers to founding successful companies like Trade Area Systems and now Lifestarr. 

We discuss the challenges and strategies for solopreneurs, including lead generation, productivity, and the importance of having clear goals. Joe also provides actionable tips for aspiring solopreneurs and emphasizes the importance of community support in navigating the solopreneur journey. 

More specifically:

00:00 Introduction and Guest Welcome 00:30 Joe Rando's Background and Career Journey 01:26 Transition to Solopreneurship and Founding Lifestar 04:28 Challenges and Strategies for Solopreneurs 06:07 The Solopreneur Industry and Future Trends 08:14 Productivity Tips for Solopreneurs 11:07 Lead Generation and Sales Advice 13:56 Steps to Start a Solopreneur Business 19:30 Recommended Tools and Final Advice 23:21 Conclusion and Contact Information

And much more. --- Want to get even more solopreneur podcasts, content and the first 3 chapters of my e-book: “Just Get Started: Key business lessons from 2 businesses, 5 years and 100+ podcast episodes”? 

Make sure you're subscribed on my Substack here: https://joshschachnow.substack.com/ --- Where to find Joe Rando: https://www.linkedin.com/in/joerando/ https://www.lifestarr.com/

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