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December 8, 2025 50 mins

I’ve been thinking a lot about the difference between my parents’ relationship to money and mine and being back in Florida for Thanksgiving made all of it crystal clear. When I’m around my family, I can feel the programming I grew up with. I can see exactly where I absorbed their belief and exactly where I’m meant to evolve beyond them. I can use their knowledge as power, while also choosing where I want to be different.

Their generation was built on responsibility: doing what you had to do, stretching every dollar, prioritizing safety, security and practicality. My relationship with money is built on freedom and choice. If I want something, I instinctively move toward it — not out of recklessness, but out of pure desire. Out of the belief that money is meant to circulate, support and elevate my life.

My therapist reframed this for me so clearly: My parents weren’t wrong for being responsible and I’m not wrong for wanting more. They have taught me so much about the power of being disciplined and what sacrifice is. We were shaped by different worlds. They learned to survive. I’m learning to thrive.

The work now is choosing which parts of their programming I honor and which parts I release, so I can build a reality rooted in desire, security, expansion and freedom. This trip made me realize: I get to take what supports me and rewrite everything that doesn’t.

In this episode, I’m breaking down what it looks like to evolve your financial identity, rewrite inherited beliefs and consciously choose a life that reflects who you are now, not who you were raised to be.

xo, Rebekah Joy

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