The Marketing Automation Moment Podcast

The Marketing Automation Moment Podcast

News, views and tips from the world of marketing automation. Learn what’s going on with vendors such as Marketo, Hubspot, Pardot, SharpSpring, Keep, Act-on and many more. Mike and Hannah discuss the latest from marketing automation vendors and analysts, providing context to the newest features, latest tools and regulations that impact marketing automation professionals. They also share tips on how to improve your marketing automation campaigns.

Episodes

February 19, 2024 14 mins

Spam complaints can harm the reputation and delivery of your email marketing campaigns. The average email spam complaint rate across the B2B space is very high at 2%. So, how can you create emails that overcome this issue?

Mike Maynard and Hannah Wehrly  discuss best practices for producing effective emails, from ensuring content matches the subject line to adjusting email design based on the content. They also share their thoughts...

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2023 has been a big year in the world of marketing automation with technologies such as AI starting to revolutionise how marketers work.

Mike Maynard and Hannah Wehrly take a look back at 2023, discuss the highlights of the year and share their thoughts on what marketers can do next year to leverage new technologies and level up their marketing automation activities.

 

About Napier

Napier is a PR-lead, full service marketing agency...

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Mike Maynard and Hannah Wehrly address the benefits of data enrichment, the recent acquisition of Clearbit by HubSpot, and how data enrichment can enhance marketing campaigns and increase campaign success.

They also discuss how survey findings aren’t always the reality of the B2B industry, how marketing automation can help marketers and sales work together, and how it can aid social media and KPIs.

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How is AI going to shape the future of our marketing automation campaigns? From the latest announcements from leading platforms in the industry, to how AI could revolutionise lead scoring, Mike Maynard and Hannah Wehrly explore the latest news and developments in marketing automation. They also look at predictions on how marketing automation is expected to grow in the coming years and the role automation plays in customer retention...

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Everywhere you look, everything is about AI. But how can AI actually support content generation? Napier’s Mike Maynard and Hannah Kelly discuss the capabilities of AI in marketing automation platforms. They also chat about how email signatures can be leveraged by marketers, what to consider when writing subject lines and how companies can grow their subscriber database.

Time Stamps

[01:03.0] – Will AI make our lives easier?

[04:44....

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Surveys can provide great insight into marketing impact, but as Mike and Hannah reflect on recent survey findings, correlation does not always mean causation. They also discuss the importance of ensuring the basics of automation are in place and the simple automations' that can generate significant value. 

Marketing automation platforms are often the key to marketing strategies, so keeping them organised is vital; Hannah shares som...

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Find out the role dynamic content plays in B2B marketing, how to build strategy into marketing automation programs and the benefits and limitations of using polls to collect data.

Mike and Hannah also share how to leverage marketing automation to successfully support face-to-face events. 

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How are marketing automation platforms using AI? Mike and Hannah address how artificial intelligence will shape the future of marketing automation platforms, and the limitations the systems face with integrations with tools such as ChatGPT.

They also explore why marketers could be failing to choose the right marketing automation platform for their needs, and how to find the right balance of using the platform to their full potentia...

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Mike and Hannah share how to deal with a Martech stack that’s getting too complex, and the questions marketers need to be asking in demos.

They also explore why personas can be such a valuable element in your marketing automation campaigns, and how they can help drive your content and campaigns.

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What does the marketing landscape look like in 2023? Mike and Hannah discuss the trends marketers will see in the new year, from omnichannel campaigns to personalisation and experimentation.

They also share their thoughts on the increased use of automation reported by ActiveCampaign, as well as some tips on target audience segmentation.

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In the latest episode, Mike and Hannah discuss the latest thinking around artificial intelligence, and how chatbots are improving customer experience. 

They also explore what Oracle's new 'fusion marketing' means for marketers, and share some tips on how to focus data on your goals.

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Mike and Hannah share their thoughts about why third-party form vendors are so successful.

Mike shares his views of whether marketers should use software review sites like G2 to determine which marketing automation system to use, and Hannah shares her thoughts on why lead scoring can be effective if used properly.

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In the first episode of the Marketing Automation Moment podcast, we explore the latest updates from the marketing automation world.

Mike and Hannah discuss the latest updates from HubSpot’s 2022 Inbound conference, and what new features such as customer journey visualisation will mean for B2B marketers.

Mike and Hannah also share their thoughts around constant contacts new SMS marketing outreach capability, and a simple tip to maxi...

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